Entry-Level Marketer

WILL CAIN

**** ***** **** **** ♦ Hillside, IL ***62 ♦ 708-***-**** ♦ ************@*****.*** ♦ www.will-cain.com

SUMMARY

Highly creative and passionate individual with a strong background in marketing seeking an opportunity to utilize my educational background, internship experiences, and strong work drive in a professional environment within the marketing field. Strong attention to details, accelerated learning capacity, and solid organizational skills, with the capability to take on challenges and achieve results. Experience in many facets of marketing and the ability to apply and coordinate that knowledge into making creative marketing decisions.

EDUCATION

University of Illinois at Chicago Graduation: Dec. 2009

College of Business Administration

Bachelor of Science - Major: Marketing

Overall GPA 3.0/4.0

PROFESSIONAL EXPERIENCE

TECHNOMIC INFORMATION SERVICES, Chicago, Illinois October 2008– Current

Market Research/Editorial Intern

 Wrote article briefs in company newsletters about restaurant companies’ marketing mix components and strategies

 Examined consumer trends in the restaurant industry for use in studies and projects for clients

 Gained experience and familiarity with updating websites, intranets and database management systems

 Performed various office tasks including direct mail acquisition, filing, and updating spreadsheets and databases

 Collected and confirmed data via phone and e-mail from top managers of restaurant companies for research reports

FBI &EDVENTURE PARTNERS CONSULTING AGENCY, Chicago, Illinois January – May 2009

Director of Published Reports Department

 Directed the Published Reports Department during the unique internship program with a consulting agency and the FBI, with the goal of creating and implementing an on-campus campaign to generate interest for FBI career opportunities

 Developed PowerPoint presentations and hard copy documents for use in meetings with the client

 Coordinated efforts between five other departments: Advertising, Research, Public Relations, Finance and Campaign Strategy

 Managed, led, and set objectives and deadlines for two members of the Published Reports Department

 Utilized personal sales skills to secure donations and sponsorships from local businesses

FLUX COLLECTION, LLC, Chicago, Illinois August – December 2008

Marketing Extern

 Worked with marketing manager to construe business plan that resulted in 1st place in Concept2Venture business plan competition

 Conducted surveys to target market and scrutinized results, in addition to performing secondary research about competitors and the industry as a whole

 Assisted marketing manager with decisions dealing with the website, such as format, purpose, and SEO strategies

 Contributed concert reviews to help drive traffic from the target market to the blogosphere, and then to the main website

DIALAMERICA MARKETING, Lombard, Illinois May – August 2008

Telesales Representative

 Represented clients such as Diamond Resorts, US Army, US Bank, Fifth Third Bank

 Contacted consumers to place orders or take surveys based on prior direct mail marketing

 Developed and fine-tuned rapport-building and closing techniques necessary for selling the products

SKILLS

Basic website building ability (Website Tonight)

Working knowledge of Adobe Creative Suite (PhotoShop and InDesign)

Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook and Publisher)

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