Marketing

Robert F. Bokerman

**** ***** *****

Dardenne Prairie, MO 63368

Home: 636-***-**** Cell: 314-***-**** e-mail: *********@***.***

Marketing professional with the ability to develop and implement branding strategies to improve the image of organizations. Proven track record of implementing marketing and public relation initiatives to streamline processes and cut cost without sacrificing leadership position and image. Innate ability to build strong team and relationships with customers, vendors and staff.

Areas of expertise Include:

STRATEGIC PLANNING BRAND ARCHITECTURE STRATEGY EXECUTION

ADVERTISING COMMUNICATIONS PUBLIC RELATIONS

WEBSITE MANAGEMENT TEAM BUILDING MARKETING MANAGEMENT

ACCOMPLISHMENTS:

•Developed and executed marketing and corporate branding strategies resulting in a 10% expansion of the customer base

•Directed development of market promotion strategies for prominent corporate alliances

•Designed and implemented marketing process infrastructure and decision support systems that produced a 20% increase in sales

•Directed teams responsible for the development of post-merger marketing strategy integration

•Developed and managed implementation of web-based marketing management process infrastructure

•Identified and negotiated cost savings of 39% for marketing communications and trade show exhibits

•Philosophy: Team player and leadership by example

PROFESSIONAL EXPERIENCE

Covidien Mallinckrodt Pharmaceuticals St. Louis, Missouri

(Leading manufacturer of generic and brand dosage pharmaceuticals)

Director of Marketing Communications 2007 - Current

•Manage in house design and copy writing services

•Collaborate with global corporate communications to develop and implement brand architecture

•Responsible for marketing strategies for corporate image and branding

•Manage the marketing communication strategies for public relations, web site, collateral, advertising and promotions

•Develop and implement integrated marketing communication programs

Bausch & Lomb St. Louis, MO

(Global manufacturer of surgical equipment, pharmaceuticals and consumer optometry products)

Manager, Trade Shows and Events 2003 – 2007

•Manage two major tradeshows annually with budgets of $1,000,000 each

•Successfully implemented corporate branding strategies into the marketing event program

•Direct knowledge forums for consultant presentations

•Synchronize all marketing divisions to position Bausch & Lomb as an integrated company

•Responsible for project management and execution of 100+ annual tradeshows and events

•Manage bidding and design processes for all exhibit properties

•Reduced exhibit and tradeshow costs by 39%

bioMerieux, Inc. St. Louis, MO/ Durham, NC

(Global manufacturer of medical diagnostic equipment and consumables)

U.S. Manager of Marketing Communications 1988 - 1997 & 2000 - 2003

Product Manager

•Orchestrated the integration of acquired company’s marketing department and operations

•Participate in development of company strategic marketing plan and execution

•Directed advertising, sales promotion and public relation strategies and worked in concert with senior sales management on sales strategy and implementation

•Maintained relationships with consultants and luminaries and managed knowledge forums

•Managed website design, improvements and updates

•Consistently met or exceeded budget expectations for all projects

•Responsible for marketing program creation and execution

•Negotiated vendor contracts to procure media, advertising and exhibits

•Responsible for project management of 80 annual trade shows

•Orchestrated positive turnaround of mature product line in a declining market; responsible for pricing, strategies, P&L and sales forecasting (CounterPart Diagnostics, The Bench Strength in Testing)

•Developed and implemented strategies and promotional campaigns to launch new products

•Developed situation analyses and strategies to focus sales and marketing efforts

•Managed national sales meetings, educational forums and symposiums

Sigma Diagnostics St. Louis, Missouri

(Global manufacturer of medical diagnostic equipment and consumables)

Director of Marketing Communications 1997 – 2000

•Directed market research to implement e-commerce, branding, and marketing strategies

•Developed and executed global corporate branding and communication guidelines to ensure consistency of global corporate image

•Managed new product introductions and launches to defined targets

•Supported sales team with key information, technical presentations, documentation and marketing literature to ensure consistent messaging

•Managed website and implemented e-commerce strategies

•Introduced and launched an integrated marketing program to reinforce and maximize the corporate image via advertising, collateral, web site and tradeshows

•Developed sales incentive program to encourage cross selling of full product offering resulting in $1.5 million in incremental sales (Accelerate)

•Organized focus group studies investigating the feasibility of entering new capital equipment markets

EDUCATION

•M.A. Marketing, Webster University - St. Louis, Missouri

•B.S. Business Administration - Southeast Missouri State University - Cape Girardeau, Missouri

AFFILIATIONS

•Exhibit Committee Chair - Clinical Laboratory Management Association

•Membership Committee Member - American Society for Microbiology.

•National Eagle Scout Association

ADDITIONAL PROFESSIONAL TRAINING

•Northwestern Univ., Kellogg School of Management, Creating Customer

Value Executive Program

•Lessons In Leadership, Tom Peters

•Finance For Non-financial Managers

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