Independent Public Relations / Integrated Marketing Communication
Talented, creative, and spirited Marketing and Communications Specialist with professional experience in drafting media communications and coordinating event promotions in multi-cultural markets. Managing events as on-site agency contact. Skilled in coordinating logistics for media relations, press conferences, interviews, and special events. Knowledgeable in Hispanic and multi-cultural marketing, performing qualitative and quantitative research, developing strategic marketing plans, capturing concepts, and writing marketing materials.
Excellent time management skills, strong command of the English language, PC/Mac literate, SPSS, and Qualitrics. Professionally committed, responsible, self motivated, goal and detail-oriented. Open to new challenges and willing and ready to invest in a great organization.
Obtain a position as a PR / Account Executive / IMC professional utilizing my public relations, marketing and interpersonal skills in an environment that will challenge me and further my career; while allowing me to contribute to the continued growth and success of the company.
Independent Public Relations and Communication Specialist
Perfect Partners, Inc. Public Relations Account Executive 2009-2011 Project / Client Public relations management to include coordination of press releases, press conference, event coordination and strategic planning for positioning and image of client.
. Meeting with client to develop marketing, public relations and media strategy . Writing press releases, media planning and all media related matters. . Coordinate activities and other events required by the client and/or Company. . Worked directly with clients or product teams
Plena Libre – VCP Productions, San Juan, PR Assistant 2007 – 2009 Work with the band’s manager to assist in coordinating all media and public relations, coordinate tours and events throughout Puerto Rico, Canada, Mexico, and Europe. 2 Draft press releases, coordinate mailings, and verify proof for publication . Tour with the band to manage presenters and international presentation logistics . Coordinate press at different venues . Fulfill general office work activities for the manager
Professional Services December 2008 and Summer 2009 Perfect Partners, San Juan, PR Assisted Public Relations Agents in project management to include coordination of press releases, press conferences, and event organization on a project-by-project basis.
. Drafted press releases and edited print materials for distribution . Confirmed media invites for event coverage or press conferences . Worked directly with clients or product teams . Provided general office assistance Junior Account Executive 2007 - 2008 EF Marketing and Public Relations, San Juan, PR Assisted a Senior Account Executive in managing public relations, event promotions, image, and production for Saborea PR: A Culinary Extravaganza international event.
. Responsible for all media relations and media tour for event. . Coordinated media interviews, presentations, local TV and radio shows, and wrote press releases . Facilitated media communications, press conferences, and interviews with professional chefs and event producers to include offsite location broadcasting .
Organized and supervised media centers to accommodate local, national, and international journalists and media members . Recruited, delegated, and supervised staff for media centers . Achieved weekly pre-event media placements for the duration of the media tour . Contributed to the successful launch and now annual event to promote Puerto Rico as a tourist venue
Master of Art in Integrated Communications and Management with emphasis in Hispanic Marketing
Florida State University, Tallahassee, FL
Bachelor of Art in Communications in Journalism and Mass Communications
University of Sacred Heart, San Juan, PR; Magna Cum Laude 2008