Larry D. Knepper
** ******** ****, ***. *, New Holland, PA 17557 • 502-***-**** • *********@*****.***
Specialty Sales Representative
Highly accomplished, award-winning, and progress-driven professional with nearly 10 years of experience in pharmaceutical sales and marketing. Proven ability to expand markets and brand recognition for product lines across multiple therapeutic areas. Track record of elevating performance through strategic planning, creative approaches, and natural relationship building abilities.
Impressive network of pharmaceutical and healthcare contacts throughout Kentucky and Indiana. Expert communicator and take-charge leader who contributes to solid sales teams and consistently exceeds quotas. Able to establish lasting rapport with key opinion leaders (KOL) and multispecialty medical professionals. Key Skills
• Relationship Management
• Staff Training & Direction
• Client Education
• Territory Growth
• Market Analysis
• Program Management
• Community Outreach
• MS Office Suite
Select Achievements
- Exceeded performance expectations for numerous products as Dermatology Executive Therapeutic Specialty Representative for Stiefel-GlaxoSmithKline, establishing new territory in Southeastern Kentucky:
• Achieved 8.5% market share in territory for Soriatane, outpacing district, region, and nation (7.6%).
• Obtained 116% of overall YTD production goals in 2009 and completed 4th quarter of 2010 at 127.7% of goal for Olux E.
• Ranked 12th in 2008 and 16th in 2009 out of 85 national specialty representatives; key player in district’s 2nd place ranking in 2009.
• Surpassed Luxiq district and region market share (61.2%), attaining 62.5%.
- Named Pfizer Inc.’s District Specialty Representative of the Year and secured 5 formulary accounts with P&T committee members from Clark County Memorial Hospital and Kentucky Medicaid; as Training Representative, supported territory that won President’s Club designation.
- Realized significant growth in Detrol LA for 3 consecutive years (105.99%, 102.99%, 108%) and outpaced goals in Celebrex (117%), COX-2 (114.84%), Viagra (112.74%), and Zyrtec (122.87%); finished 6th in region/27th in division for 110.51% YTD goal attainment.
- Led Chantix Southern Indiana Progressive Marketing Initiative and won Get Quit Contests; ranked 16th in region and achieved 205.16% of goal.
- Developed and implemented highly effective and award-winning churn strategy to retain customers at Bell Atlantic Nynex Mobile (method still in use today by Verizon).
Career Timeline
Thomas Herding Technique (THT) – Louisville, KY 2009 to Present
General Manager THT, Equine Consultant
Stiefel-GlaxoSmithKline – Louisville, KY 2007 to 2011
Dermatology Executive Therapeutic Specialty Representative
Soriatane, Enbrel, Olux E, Luxiq, Extina; Louisville, Lexington, Southeastern KY, Southern IN Territories
Pfizer Inc. – Louisville, KY 2002 to 2007
Uro-Respiratory Specialty Representative
Detrol LA, Viagra, Zyrtec, Bextra, Celebrex, Zoloft, Aricept, Neurontin, Chantix, Relpax; Southern IN Territory
Alix Adams Agency – Louisville, KY 2001 to 2007
Commercial & Promotional Model
Powertel – Lexington, KY 2000 to 2001
Market Manager
Additional Experience:
Area Manager, Senior Manager – PrimeCo, South FL
Assistant Manager – Bell Atlantic Nynex Mobile, Springfield, PA
Additional Awards & Recognition
“District of the Year” and “Take it to the Edge” Contest Winner (Pfizer Inc.)
District Representative of the Quarter and Semester, eligibility for President’s Club (Pfizer Inc.)
Viagra “Go Get It” and “Clean Sweep” District Winner (Pfizer Inc.)
60 Day Drive Contest Winner, 15.1% Growth (Pfizer Inc.)
1st Quarter Top Ten PHR of the Region (Pfizer Inc.)
Surge Contest Winner, Grow Market Share Detrol LA & Viagra (Pfizer Inc.)
Education & Professional Development
BS in Health & Physical Education, West Chester University of Pennsylvania, West Chester, PA
Honor Roll, Sigma Phi Epsilon, Varsity Track Captain, ATIP Program Volunteer
Recent Training: Enbrel Anti-TNF Injectable (Amgen), DISC, Needs Based Selling, Conversational Selling, Relationship Selling, Consultative Selling, Pfizer Phase 1–6, Stiefel-Pfizer Phase 1–2
2012 Humana Government Partnership Meeting
2011 Humana Innovation Leadership Meeting
Volunteer Activities
Celebrating Women – KY Convention Center
Urology Conference
Red Dress Event
Scottsville Hospital Health Fair
Schenck Women’s Health Fair