Management and Marketing graduate

Management and marketing graduate who would like to obtain a position to enhance skills and training experience.

Education

BBA in Management and Marketing Dec 2009

Abilene Christian University

(An AACSB accredited College of Business, the hallmark of excellence in management education)

Experience

STRATEGY INTERN, Leipzig Eagles - Leipzig, Germany, Summer 2009

Student consultant for this 1st Division professional women’s basketball team. Affiliated with ACU’s Global Apprentice program, this strategic initiative project included the following tasks:

• Research & Development

o Performed competitive analysis of top WNBA, NCAA and European FIFA teams.

o Conducted focus group interviews of fan base and corporate sponsorships to better segment, position and target the market.

o Revamped sponsorship package to better align with local market conditions.

• Brand Development

o Created new brand image including logo design, website presence, promotional activities such as pre-, post- and half-time game events, street festival development and coordination, scheduling, advertising campaign and slogan.

o Increased local awareness and exposure based on an analysis of the effectiveness of old communication strategies. Designed new press kit and media exposure plan based on this analysis.

• Strategy & Social Media

o Complete marketing plan and brand concept presented to team ownership and executives.

o Improved customer loyalty by coaching ownership and players on social media such as Facebook, Twitter, Mix it, Yahoo Buzz, Digg, Newsvine, and Reddit

o Created social media Usage and Writing guidelines for players.

MANAGER IN TRAINING, Internship, Tex-Dent Inc. - The Woodlands, TX, Dec 2005-August 2009

Tex-Dent Inc. provides the greater Houston area with dental services at 8 different locations which revenues over 15 million per year.

• Trained new employees to use their QSI computer system.

• Collected overdue and current payments from patients.

• Compiled data to reorder dental supplies.

• Supervised new employees and evaluated their progress on a weekly basis.

• Attended monthly management meetings to determine each offices monthly goals.

CAFÉ ASSOCIATE, Sam’s Club - Abilene, TX, Feb-May 2008

• Prepared and sold food to members.

• Organized cooking ingredients for the next day.

• Coordinated closing duties by evaluating the cleanliness of the kitchen.

CART BOY, Abilene Country Club - Abilene, TX, Aug-Dec 2007

• Organized storage room.

• Maintained the driving range by collecting the golf balls.

• Arranged golf carts for the next day.

• Gathered flags from the golf course.

Activities

First Baptist Church of The Woodlands July 2007 & July 2008

Mission work via baseball activities

Taught baseball to children 6-17 years old

Abilene Christian University Baseball Team 2006-2007

Catcher

Skills

Proficient in Microsoft Word, Microsoft PowerPoint, Microsoft Excel, and QSI.

Contact this candidate