CATHERINE PASSANTE

SENIOR GRAPHIC DESIGNER

Marketing design professional with extensive experience in web and multimedia design and production. Specialization in all aspects of visual design to achieve project objectives. Passion for art, design and technology.

* EMAIL MARKETING

* MULTIMEDIA DESIGN

* GRAPHIC DESIGN/ILLUSTRATION

* WEB DESIGN/MANAGEMENT

* INTRANET DEVELOPMENT

* DIGITAL PHOTOGRAPHY

* SITE OPTIMIZATION

* GRAPHIC TECHNICAL

* SUPPORT/TRAINING

PROFESSIONAL OBJECTIVE

I am an experienced, formally-trained artist with strong conceptual design skills who excels in embracing tough new challenges and is able to motivate others towards achieving a common purpose.

CAREER HISTORY

Freelance Graphic Designer

North American Publishing Company

Philadelphia, PA

October 2010 - Present

As part of the Home Furnishings Business division, design and manage deployment of NAPCO's web/html marketing

campaigns. Responsibilities include:

* Innovative design concept development to move forward NAPCO's exciting brand messaging.

* All aspects of web and print design including landing pages, Flash animation, ad boards/large format printing, brochures, magazine advertisements.

* Design and deployment of NAPCO's HFB html marketing initiatives.

Content Management Specialist - Contractor

Campbell Soup Company

Kelly IT Services

December 2009 - July 2010

Under the direction of the HR Content Manager, provide support services firm-wide for Campbell Soup intranet portal utilizing IBM TeamSite. Responsibilities include:

* Technical support/helpdesk for applications associated with portal including Websphere, TeamSite, and FrontOffice.

* Provided assistance and support during instructor-led training for portal authors including content preparation, logistics,

scheduling and follow-up support to participants.

* Assist internal departments in content creation and deployment.

* Assist IT technical development team in deployment testing.

Web/Graphic Designer (Marketing)

EwingCole Architects, Philadelphia, PA

July 2005 - July 2009

Responsible for the design of web, graphic and multimedia for EwingCole's marketing department including web

design, graphic design, large format printing, multimedia through the use of Adobe Creative Suite C2 and web

development applications.

* MARKETING

o Design and implement firm's email marketing campaigns. Maintain client database. Statistical reporting and

analysis. Maintain schedule.

o Provide concept and design for movies used by individual market segments shown in trade shows. Development

platforms include Macromedia Flash and Director.

o Develop graphic design materials including large format printing, brochures, PowerPoint presentations, master plans, storyboards, and multimedia content for Business Development segment leaders.

o Manage web project schedule and deliverables.

o Edit/maintain corporate website by developing content for corporate and market segment leaders.

o Technical support including website performance, error-checking and troubleshooting. Administer/analyze web traffic tracking and reporting. Site optimization planning.

* PROJECT MANAGER/DESIGNER CORPORATE EXTRANET/INTRANET

o Conduct needs analysis; determine project scope. Develop/design architecture, applications, and final website. Recommend/specify web technology required for website. Manage installation, maintenance and error resolution of website.

o Supervise web development resources, set project standards and flow for development projects including designing wire frames, storyboards and specifications.

o Build and maintain project collaboration/management extranet websites, including web design, user administration, content preparation and technical support for 750 users. Provide training for internal and client

users.

o Work with departments to develop content, coordinate content providers including editing news items, technical standards.

o Develop/design marketing campaign for intranet rollout including mass email, print and firm-wide presentations. Develop/present marketing demonstrations to clients.

o Administer/analyze web traffic tracking and reporting.

o Project Milestones - 80% participation of departments' contribution to website content; 33% increase in web traffic since website's inception.

Web/Multimedia/Graphic Designer

AEI Digital Philadelphia, PA

April 2000 - July 2005

Provide graphic, web and multimedia design for diverse clients in the cultural, sports and architectural industries.

Clients: Philadelphia Phillies/mlb.com, National Constitution Center, Fairmount Waterworks Museum, Fox Chase Cancer Center, Lankenau Hospital, City of Philadelphia.

* Design marketing and overall graphic design materials, which include large format printing, brochures, PowerPoint presentations, master plans and storyboards.

* Design/develop web, animated and multi-media components of 3D rendering animations for clients, which include distributed Marketing materials, CD-ROMS, through the use of Flash, Director and web development applications.

* Develop/design storyboards as part of design team for movie planning and animation sequencing for 3D rendering and video projects.

Marketing Graphic Technician

EwingCole Architects, Philadelphia, PA

January 1998 - April 2000

Manage, maintain and troubleshoot Marketing department's graphic workstations.

* Provide consultation to managers and other designers to develop communication needs, based on an applied knowledge and understanding of design trends and computing technology.

* Provide graphic technical support in the form of software, hardware, printing and networking for Marketing department and firm. One-year project included upgrading workstation hardware and software to graphic industry standards.

* Co-authored graphic design procedures manual based on established workflow practices.

* Software training and development of best practices in Adobe Photoshop, QuarkXPress and Illustrator.

IT Specialist

EwingCole Architects, Philadelphia, PA

June 1992 - January 1998

Provide technical support for hardware, software and networking for 200+ workstations as part of Computer Services department including administration and graphic software user helpdesk support.

PROJECTS & PUBLICATIONS

Metro Weekend, January 7-9, 2005, "Discontent Inspires Show"

Nexus Foundation for Today's Art - the Discontent Show

Philadelphia Phillies, Major League Baseball website

interactive 3D virtual view seating diagram, 2001

Macromedia Edge, "Selling the Vision with Digital Prototyping"-

http://www.macromedia.com/newsletters/edge/may2004/05/2004

EDUCATION & CERTIFICATIONS

The University of the Arts, Philadelphia PA, B.F.A, Fine Arts/Painting

Awards and Honors include Deans List, Stuart M. Engel Award for Painting Excellence

Philadelphia Community College, Philadelphia, PA, Associates Degree in Architectural Technology - Major coursework completed

New Jersey Institute of Technology, Webmaster - Major Coursework completed

The University of the Arts, Philadelphia, PA, Computer Graphics

EXHIBITIONS

Nexus Foundation for Today's Art, "Win Big", February 2007

Nexus Foundation for Today's Art, "Discontent", Group show, September 2004

Los Angeles Center for Digital Art, "Snap to Grid", Digital Art and Photography Exhibition, September 2004

Macromedia Edge, "Selling the Vision with Digital Prototyping", http://www.macromedia.com/newsletters/edge/, Sept 2004

Nexus Foundation for Today's Art, "Hit Me! More New Members Show", February 2004

Nexus Foundation for Today's Art, "Illegal Art Extravaganza", October 2003

Penn Charter Juried Exhibit, 1992

Gallery Nadeau , Group Show, 1989

Protean Artists Cooperative, 1985 - 1988

Portico Gallery, Group Shows, 1981

SYSTEMS & TECHNOLOGY

Macromedia Flash Professional 8

Macromedia Director MX

Macromedia Dreamweaver CS5

Macromedia Fireworks CS5

Adobe Photoshop CS5

Adobe Illustrator CS5

Adobe Acrobat 9.0

Adobe Indesign CS5

HTML, JavaScript

QuarkXPress 5.0

Microsoft Office 2007,

Microsoft Project

Microsoft Visio

Windows XP, Vista

AFFILIATIONS

Nexus Foundation for Today's Art - Resident Artist

Print Club

PANMA

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate