Senior Graphic Designer
Resume:
CATHERINE PASSANTE
SENIOR GRAPHIC DESIGNER
Marketing design professional with extensive experience in web and multimedia design and production. Specialization in all aspects of visual design to achieve project objectives. Passion for art, design and technology.
* EMAIL MARKETING
* MULTIMEDIA DESIGN
* GRAPHIC DESIGN/ILLUSTRATION
* WEB DESIGN/MANAGEMENT
* INTRANET DEVELOPMENT
* DIGITAL PHOTOGRAPHY
* SITE OPTIMIZATION
* GRAPHIC TECHNICAL
* SUPPORT/TRAINING
PROFESSIONAL OBJECTIVE
I am an experienced, formally-trained artist with strong conceptual design skills who excels in embracing tough new challenges and is able to motivate others towards achieving a common purpose.
CAREER HISTORY
Freelance Graphic Designer
North American Publishing Company
Philadelphia, PA
October 2010 - Present
As part of the Home Furnishings Business division, design and manage deployment of NAPCO's web/html marketing
campaigns. Responsibilities include:
* Innovative design concept development to move forward NAPCO's exciting brand messaging.
* All aspects of web and print design including landing pages, Flash animation, ad boards/large format printing, brochures, magazine advertisements.
* Design and deployment of NAPCO's HFB html marketing initiatives.
Content Management Specialist - Contractor
Campbell Soup Company
Kelly IT Services
December 2009 - July 2010
Under the direction of the HR Content Manager, provide support services firm-wide for Campbell Soup intranet portal utilizing IBM TeamSite. Responsibilities include:
* Technical support/helpdesk for applications associated with portal including Websphere, TeamSite, and FrontOffice.
* Provided assistance and support during instructor-led training for portal authors including content preparation, logistics,
scheduling and follow-up support to participants.
* Assist internal departments in content creation and deployment.
* Assist IT technical development team in deployment testing.
Web/Graphic Designer (Marketing)
EwingCole Architects, Philadelphia, PA
July 2005 - July 2009
Responsible for the design of web, graphic and multimedia for EwingCole's marketing department including web
design, graphic design, large format printing, multimedia through the use of Adobe Creative Suite C2 and web
development applications.
* MARKETING
o Design and implement firm's email marketing campaigns. Maintain client database. Statistical reporting and
analysis. Maintain schedule.
o Provide concept and design for movies used by individual market segments shown in trade shows. Development
platforms include Macromedia Flash and Director.
o Develop graphic design materials including large format printing, brochures, PowerPoint presentations, master plans, storyboards, and multimedia content for Business Development segment leaders.
o Manage web project schedule and deliverables.
o Edit/maintain corporate website by developing content for corporate and market segment leaders.
o Technical support including website performance, error-checking and troubleshooting. Administer/analyze web traffic tracking and reporting. Site optimization planning.
* PROJECT MANAGER/DESIGNER CORPORATE EXTRANET/INTRANET
o Conduct needs analysis; determine project scope. Develop/design architecture, applications, and final website. Recommend/specify web technology required for website. Manage installation, maintenance and error resolution of website.
o Supervise web development resources, set project standards and flow for development projects including designing wire frames, storyboards and specifications.
o Build and maintain project collaboration/management extranet websites, including web design, user administration, content preparation and technical support for 750 users. Provide training for internal and client
users.
o Work with departments to develop content, coordinate content providers including editing news items, technical standards.
o Develop/design marketing campaign for intranet rollout including mass email, print and firm-wide presentations. Develop/present marketing demonstrations to clients.
o Administer/analyze web traffic tracking and reporting.
o Project Milestones - 80% participation of departments' contribution to website content; 33% increase in web traffic since website's inception.
Web/Multimedia/Graphic Designer
AEI Digital Philadelphia, PA
April 2000 - July 2005
Provide graphic, web and multimedia design for diverse clients in the cultural, sports and architectural industries.
Clients: Philadelphia Phillies/mlb.com, National Constitution Center, Fairmount Waterworks Museum, Fox Chase Cancer Center, Lankenau Hospital, City of Philadelphia.
* Design marketing and overall graphic design materials, which include large format printing, brochures, PowerPoint presentations, master plans and storyboards.
* Design/develop web, animated and multi-media components of 3D rendering animations for clients, which include distributed Marketing materials, CD-ROMS, through the use of Flash, Director and web development applications.
* Develop/design storyboards as part of design team for movie planning and animation sequencing for 3D rendering and video projects.
Marketing Graphic Technician
EwingCole Architects, Philadelphia, PA
January 1998 - April 2000
Manage, maintain and troubleshoot Marketing department's graphic workstations.
* Provide consultation to managers and other designers to develop communication needs, based on an applied knowledge and understanding of design trends and computing technology.
* Provide graphic technical support in the form of software, hardware, printing and networking for Marketing department and firm. One-year project included upgrading workstation hardware and software to graphic industry standards.
* Co-authored graphic design procedures manual based on established workflow practices.
* Software training and development of best practices in Adobe Photoshop, QuarkXPress and Illustrator.
IT Specialist
EwingCole Architects, Philadelphia, PA
June 1992 - January 1998
Provide technical support for hardware, software and networking for 200+ workstations as part of Computer Services department including administration and graphic software user helpdesk support.
PROJECTS & PUBLICATIONS
Metro Weekend, January 7-9, 2005, "Discontent Inspires Show"
Nexus Foundation for Today's Art - the Discontent Show
Philadelphia Phillies, Major League Baseball website
interactive 3D virtual view seating diagram, 2001
Macromedia Edge, "Selling the Vision with Digital Prototyping"-
http://www.macromedia.com/newsletters/edge/may2004/05/2004
EDUCATION & CERTIFICATIONS
The University of the Arts, Philadelphia PA, B.F.A, Fine Arts/Painting
Awards and Honors include Deans List, Stuart M. Engel Award for Painting Excellence
Philadelphia Community College, Philadelphia, PA, Associates Degree in Architectural Technology - Major coursework completed
New Jersey Institute of Technology, Webmaster - Major Coursework completed
The University of the Arts, Philadelphia, PA, Computer Graphics
EXHIBITIONS
Nexus Foundation for Today's Art, "Win Big", February 2007
Nexus Foundation for Today's Art, "Discontent", Group show, September 2004
Los Angeles Center for Digital Art, "Snap to Grid", Digital Art and Photography Exhibition, September 2004
Macromedia Edge, "Selling the Vision with Digital Prototyping", http://www.macromedia.com/newsletters/edge/, Sept 2004
Nexus Foundation for Today's Art, "Hit Me! More New Members Show", February 2004
Nexus Foundation for Today's Art, "Illegal Art Extravaganza", October 2003
Penn Charter Juried Exhibit, 1992
Gallery Nadeau , Group Show, 1989
Protean Artists Cooperative, 1985 - 1988
Portico Gallery, Group Shows, 1981
SYSTEMS & TECHNOLOGY
Macromedia Flash Professional 8
Macromedia Director MX
Macromedia Dreamweaver CS5
Macromedia Fireworks CS5
Adobe Photoshop CS5
Adobe Illustrator CS5
Adobe Acrobat 9.0
Adobe Indesign CS5
HTML, JavaScript
QuarkXPress 5.0
Microsoft Office 2007,
Microsoft Project
Microsoft Visio
Windows XP, Vista
AFFILIATIONS
Nexus Foundation for Today's Art - Resident Artist
Print Club
PANMA
REFERENCES AVAILABLE UPON REQUEST
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