Sign in

Director of Data Services

United States
March 07, 2010

Contact this candidate


**** ******** ***

Fredericksburg, VA 22401



Windows 95/98/00/NT, Word, Excel, PowerPoint, Access, SPSS, R-WEKA, Adobe Photoshop, JASC Paint Shop Pro, Quark Xpress, Cute FTP, Adobe PDF’s, AFP, AFP & IPDS Pagedefs, Anchor-Mirus LetterWriter, Anchor-Mirus Merge Purge, Anchor-Mirus List Convert, Anchor-Mirus MAXCASS, Anchor-Mirus Do-Alls (data manipulation), Anchor-Mirus MaxPrint, Anchor-Mirus MaxPresort, BCC Mail Manager 2010 CASS, BCC Mail Manager 2010 NCOA, BCC Mail Manager 2010 Presort, BCC Mail Manager 2010 Various Software Products, Group One List Convert, Group One Merge/Purge, Group One Sort, Group One Generalized Select, Group One Code1Plus, Q Basic, Visual FoxPro, Peoplesmith Software Style List, (Melissa Data) Peoplesmith Software Personator, Peoplesmith Software Right Fielder, Peoplesmith Software Double Take, C++, TCP/IP, OCE' Continuous Form printers, OCE' Continuous Form Duplex systems, OCE' Continuous Form Color Digital printers, Siemens Nixdorf Continuous Form printers, Nipson Continuous Form printers, IBM Infospeed Continuous Form printers, , IBM Infospeed Continuous Form Color Digital printers, IBM Infospeed Continuous Form Duplex systems, Desktop printers, HP and Xerox Cut-sheet printers, Various Bowe and Binding products, Scitex and HP inkjet machines, Various Binding equipment and Inserters, USPS MERLIN requirements, Commingled Mailings, various mail sorters, match mailings and much more

Other Skills: Strong Management skills, Strong personnel management skills, Vendor Management skills, Great analytical skills, Expert knowledge of Data Analysis, Predictive Analysis, Trend Analysis, Data Appending, Data Mining, List Segmentation, List Analysis, List Selection, Email and Telephone Number Appending, USPS presorting rules, CASS Certification, NCOA, Deceased processing, USPS postal rules, rates and regulations

Motivated to Succeed, hard worker & fast learner

Managed a staff of up to 35

Sales of Direct Mail, Digital and Offset Printing, Outsourcing, DP, Fulfillment, Statement and Invoice Processing, Envelopes and many other services!

Superior knowledge of all aspects of direct mail marketing campaign management, processing, fulfillment, manufacturing and more.

Customer service skills Include: Conference Calls, Vendor Management, Sales Calls and Meetings, Cold Calling, Campaign Management and Business Meetings with clients and prospective clients.


Old Dominion University

Completed Anchor computer systems Service Bureau Systems training course at Anchor-Mirus in Plano, TX

Completed Anchor computer systems Max Print Systems training course from Anchor-Mirus.

Completed Group One systems training course from Group One.

Completed BCC Software Training


7/2005 - Present Marketing General Inc., Alexandria, VA

Direct Data Services Director

Manage the day to day operations of the Direct Data Services department using Group One software and various other software programs to convert, CASS certify, merge purge, segment lists, analyze data and manipulate files and lists for non-profits and associations. Also use SPSS, Access, Excel, etc.. to perform marketing campaign analysis, data analysis, and database marketing initiatives. Manage any possible HR issues within department, complete annual reviews, assessments and advise HR on Salary Increases. Maintain schedule, maintain budgets, maintain P&L and ensure projects are on schedule and accurate. Install and maintain all software to ensure all processes are up to date and accurate. Assist internal list department and account executives in analyzing data problems and ROI on project specific lists. Assist list brokers and account executives with determining the most efficient list selects and segmentation as related to the overall market and goals of each individual project. Assist account executives in determining the most responsive target market and most efficient ways to reach target market through segmentation and analysis. Research and develop new database marketing products to be introduced to new and existing clients. Sell data services projects to outside prospects. Attend weekly and sometimes daily General Management meetings to assist vice presidents and president with determining overall coordination, market planning, audience selection, direction, workflow, P&L and ROI of individual departments and clients, while determining client specific resolutions. I increased the profit margin of my department by 340k within the first year of managing my department.

05/2007 - Present (P/T) Moonlight Mailing and Printing, Bend, OR

Business Consultant

Responsible for Selling the outsourcing of Statements, Invoices, Full Color Offset Printing, Digital Printing, Variable Data Printing, Letterhead, Newsletters, Business Cards, Post Cards, Invitations, Envelopes, Direct Mail Marketing Pieces and much more. To organizations such as Utility Companies, Banks, Credit Unions, Hospitals, Foundations, Direct Marketing Agencies, Collection Agencies, Associations, Non-Profits and any other organization that prints or mails Statements, Invoices , Full Color Offset Printing, Digital Printing, Variable Data Printing, Letterhead, Newsletters, Business Cards, Post Cards, Invitations, Envelopes, Direct Mail Marketing Pieces and etc. Responsible for generating and tracking of own leads, Cold Calling, following up with leads, preparing bids, and being the main point of contact for all sales leads. Responsible for assisting in the creation and design of all sales and marketing materials.

07/2000 - 07/2005 Openfirst, Fredericksburg, VA

Senior Direct Mail Programmer

Use MIRUS programming software to perform list-hygiene, list convert, zip + 4, presort, CASS certify and merge purge data as defined from client instructions. Also use MIRUS- letter writer, MIRUS MAX-PRINT, Adobe Photoshop, JASC Paint Shop Pro and Quark X-Press to manipulate and create program for layout on prepress, ektajet and admark mail pieces. Determine best possible procedures for processing of all new clients projects. Advise any outside vendors on production and data flow issues. Assist and train other programmers and development personnel as necessary. Install and updates to software to ensure proper functioning of all direct mail software and hardware. On call 24x7 for any programming or production errors that occur in production. Have a strong knowledge of USPS postal presorts and mailing regulations. Assist prepress vendors with design, layout and production of prepress forms

Sr. Development Coordinator / DP Specialist

Work with senior programmers and client reps to program and layout printing of Direct Marketing, Direct Mail printing and personalization jobs using Anchor-Mirus software and graphics programs such as Adobe Photoshop, Paint Shop Pro and Quark-Xpress. Verify layout of text, graphics and variable data based on client requirements and pre-print being tested. Set up projects on production printers, bindery equipment and print signoffs for testing and approval, Make any necessary changes or corrections, to include placement and formatting of text, binding requirements, accuracy of variable data, matching fonts, and cropping/resizing of graphics. Train other development personnel in current setup and signoff procedures. Also assist in making recommendations to client reps on the artwork for prepress printing, sort selection, binding requirements and inserting specifications. Repair any print and press room programming or setup errors that occur during production. Assist in recommending solutions to printer technicians and networking personnel with network, press, printer and pc problems as necessary.

Print Room Supervisor

Worked and supervised a print shop comprised of sixteen continuous-feed laser printers and at least four cut-sheet printers at all times. Ensured that all print jobs were printed, bound and produced correctly and production deadlines were met. Supervised and trained crew of 15 to 35 printer and bindery operators. Responsible for operation of and supplies for all production personnel, printer and binding equipment. Assisted printer technicians and networking personnel with printer, pc errors and malfunctions as necessary.

01/2000 - 07/2000 Blue Ridge Lawn & Landscape, Stafford, VA

Crew Supervisor

Assisted with scheduling, planning, staffing, and logistics for landscaping projects. Coordinated daily deliveries, Monthly and weekly maintenance contracts, equipment rentals, equipment maintenance contracts, Estimates, Invoicing and Schedules. Supervised and Instructed staff of eight to ten employees, temps and seasonal; workers as necessary.

08/1998 - 12/1999 Stratford Harbour Property Owners’ Association, Montross, VA

Administrative Assistant

Responsible for scheduling appointments, meetings, social events, award ceremonies and galas as necessary. Set up procedures for tracking of billing, annual dues, annual assessments, membership cards and tags. Transferred billing files to a computerized system using Access database files and reports. Produced quarterly and annual reports and graphs to show fluctuation of company assets, membership levels, products purchased, lifetime value, retention rates, property value and etc…. Installed computers and software for home owners association, office and maintained office equipment including fax machines. PC’s, software, printers and more.

Contact this candidate