Sales Customer Service

Chris Mascarenas Jr.

** ***** **** ****** *******, NY 11577

Tel: 917-***-**** Email: *************@*****.***

Director

Social Media Broadcasting Financial Services Product Development

Web Architecture Cloud Computing Analytics AWS CRM SAP

Strategic and driven executive with a proven ability to lead large-scale global IT operation, Corporate Systems, Web applications and analytics, revitalize organization through change initiatives, Cap X cost cutting, drive new business growth through technology innovation and market leadership, focus on customer service, execution, and business intelligence. Visionary leader known for ability to complete projects on time and on budget, adapt to changing markets, create win-win solutions, customer service focus and gain buy-in at all levels of the organization. Foster an environment of high productivity, entrepreneur, cutting edge technology and business partnership for social media, mentorship, and team building.

Career Highlights

• Develop and Architected new ecommerce products for Institutional Sales (B to B) and for Financial Consumer Markets (B to C) using SOA, Agile, Multiplatform

• Manage and Supported Web Operation and Corporate system using, VMware, Cloud Azure and Microsoft .Net for Value Line Stock, Mutual Funds, & Options.

• Develop, Implemented and supported Social Media and Analytics platform as Software as Service model using LAMP, Cloud Computing, Oracle, MS SQL, and integration with Facebook and iPhone social hub and Supported over 15 million users for R6OD, Gannet, Meredith (Better Homes and Garden, Parents, Mixing bowl, Momslikeme, Highschoolshout, Callaway,etc..)

• Manage a staff of 100 globally and Operation budget of $25 million and capital $100 million for CBS Corp.

• Develop applications using Open source, Microsoft .Net and Java and SQL Server

• Develop, Architected, implemented and supported Planning Tool Ad Quoting System for print, online, polybag, and insert using SAP and Oracle DB.

• Implemented and Supported AP ENPS and News Center for ABC and CBS

• Architected and Supported 12,000 users, 10 global data centers, 65 global IP Frame Relay and Voice over IP branches, 400 servers and 24x7x365 support

• Reduce IT operating cost by 20 percent through contracts negotiation, offshore development, outsourcing , open source, virtualization and cloud computing

• Develop and implemented disaster recovery and business continuity

• Increase system and network uptime from 60% to 99% by improving network MPLS infrastructure, virtualized servers, and Disaster Recovery site for NNN.

• 12 years of Media and Advertising experience and 20 years of IT experience

• Founded a successful technology startup focusing on the mid market and enterprise clients for business applications, infrastructure, and security

Education & Certification

COLUMBIA UNIVERSITY - Master in Technology Management, Dec 2011

BARUCH COLLEGE - BBA in Computer Information System June 1989

Microsoft Certified Professional and Cisco Certified Network Professional

Professional Experience

VALUE LINE

IT DIRECTOR July 2010 – Present

• Align IT strategy to support company vision to transform to Digital Media

• Manage staff, projects, budget, SLA, compliance, Disaster Recover, Operation Execution, customer focus, process improvement and mentorship

• Work with Marketing to increase customer loyalty and branding through social media, live streaming conferencing and training

• Created three year IT vision and strategy to support new products and corporate systems and architecture. Negotiated contracts, SLA and, KPI.

• Provide Architecture, operation process, 24x7 global infrastructure, networks, SQL, and applications support. Architected Hybrid Cloud using AWS EC2, EBS, S3, VPC, RDS, Cloud Front and leverage internal cloud using VMware Enterprise

• Develop and supported Quant processing, asset management using SQL.

• Re-Architect Infrastructure, DB, application framework, and cloud computing

• Supported and upgraded corporate systems Active Directory, Exchange, Great Plains, SharePoint, Visual Studio, Project Servers, CRM, Office 365, MS Azzure

GANNETT

Director Oct 2003 – June 2010

Ripple6.com

• Work with Marketing and Sales to promote Social Media SAS model

• Work with Agencies to target DMA and Double Click Ads

• Work with clients to enhance products and releases and support 15 million users

• Leverage Open Source, Agile, Oracle, Drupal and Cloud Computing.

• Build Process to improve metrics and customer experience and expectation

• Manage a staff of 12 technology managers with an annual budget of 6 million

• Manage Global Operation of Social Media Ripple6.com SAS properties ( Better Homes & Gardens, MixingBowl, MomsLikeMe, Parents, PGA) using Analytics.

• Develop Web2 Applications using Drupal, Ajax, Flash, LAMP, video encoding, for Ads Video Streaming, blogging, community sharing, and collaboration

• Architected Hybrid Cloud using AWS EC2, EBS, S3, VPC, RDS, Cloud Front and leverage internal cloud using VMware Enterprise

• Manage Architecture, Corporate systems, Database and Operations initiatives and processes for Dev, QA, Staging, Load Test and Production environment

• Manage and train business units and clients on Drupal and Social Media SAS

• Standardize build for Microsoft .Net platform and Java, PHP and LAMP platform

• Supported Blackberry, Exchange, Sales force, Jira, Confluence, IIS, Apache, tomcat, Solr Search, Postfix, SVN, MS SQL, Postgresql, Drupal, Nagios, Oracle Financial, .Net, Flex, CSS, Java, Amazon EC2, EBS, Hadoop, Perl

Newspaper National Network

• Manage a staff of Network Group, Server Group, Client Support, Oracle DBA, NOC, QA and Dev Group, SAP Basis and Off shore group

• Work with sales and marketing to develop planning tool and support double click

• Prepared Operation and Capital Budget and negotiated contracts with vendors

• Standardized SVN, Agile, Java, Webdynpro, Linux, Oracle and Jmeter

• Manage IBM Global Services and TCS for Off shore development , QA and DBA

• Created a Planning Tool for Order Entry and Inventory Systems for Ad Sales

• Design and Supported Cisco Routers, Checkpoint Firewall UTM-450 and Verizon MPLS to run both data and voice over ip sip trunck and EIGRP protocol

• Upgraded IOS 12.1 Standard to Advance to support Sip Trunk, MPLS and EIGRP

• Design, Install and configure 6509 switches as core, distribution and server farm.

• Upgraded Windows 2003 R2, Active Directory, Exchange 2003, BES 5

• Installed and supported SAP Netweaver ( Portal 7, BW, ABAB and Java stack, basis) using Sun Sparks Servers, Solaris 10, Oracle 10g to run Planning Tool App

• Configure and supported Citrix Meta frame , Double take and Oracle Data guard for DR data replication to Sun guard

FAS TECHNOLOGY INC. (IT CONSULTING COMPANY)

VP Technology and Co-founder Jan 2000 – Oct 2003

• Managed and trained a staff of 12 with an annual budget of 3 million

• Implemented Exchange, SharePoint Portal, Active Directory, Blackberry, Microsoft Great Plain ERP, and Microsoft SQL.

• Designed and implemented Global MPLS network, 3 data centers (NY, London, Singapore), server farm, and security for MMS spin off from Standard & Poors.

• Architected the BNL security perimeter and upgraded network infrastructure and internet access for the RHI system. Supported virtualization and cloud computing.

• Designed and implemented 65 branch frame relay network, VoIP and security.

• Provided assessment and architect to fix a NYC city time $120 million project.

CBS CORP. (MEDIA COMPANY)

Director – News Information System Jul 1998 - Jan 2000

• Manage a staff of 10 direct reports and 100 indirect technology professionals with an annual budget of 10 million.

• Work with Sales and Marketing and online to research market audience and national sales upfront sales

• Design and implemented global IP network, exchange email and windows 2003 servers supporting 12,000 users and 10 global data centers, and 400 servers

• Implemented AP ENPS system globally with in one year using Microsoft SQL.

• Architected and design the Early Morning News studio for the data feeds.

• Designed and project plan CBS News Archiving Systems which converted the analog films to digital retrieval system with all the metadata.

• . Architected and Supported 12,000 users, 10 global data centers, 65 global IP Frame Relay and Voice over IP branches, and 400 servers for CBS Corp

AMERICAN BROADCASTING COMPANY ( MEDIA COMPANY)

Client Services Manager Aug 1994 - Jul 1998

• Manage a staff of 25 technology professionals with an budget of 6 million

• Work with National Sales for upfront sales using Microsoft SQL systems.

• Setup 24x7 Support and escalation process and implemented AP News Center

• Standardized the server build and desktop deployment and upgrades.

• Supported 30,000 users, 80 global branches, 800 servers, 12 global data centers

THYPIN STEEL INC. ( MANUFACTURING COMPANY)

Network/Telecom Director Jan 1992 – Aug 1994

• Manage a staff of 8 technology professionals with an annual budget of 4 million

• Design and Manage 12 IP Branches using Cisco, and supported 4 RS/6000 running DB2 and custom PlanMatics Application for Sales and Distribution System and Novel File Servers and GroupWise Email System and PlanMatic ERP

MUTUAL OF AMERICA (INSURANCE COMPANY)

PC/LAN Analyst Aug 1990 - Jan 1992

• Implemented an imaging system for the Sales and Claims Dept using MS SQL.

• . Programmed and analyzed 401K plan for highly compensated employees Administered servers and provided support for 1,000+ users

S.A.S. SECURITIES a Bear Stern subsidiary ( FINANCIAL COMPANY )

System Analyst Jan 1989 - Jul 1990.

• Analyzed and designed user specifications for P&L, Stock and Options and worked with Bear Sterns to clear stock & options positions using SQL and DB2

• Programmed and maintained all applications, network and database integrity

Technology Summary

Languages: C, C++, VB, C#, Perl, PHP, Java, HTML, CSS

DBMS: Oracle 10g, DB2, MS SQL 2005, MS SQL 2008 R2, Mysql, Postgresql

Platforms: Linux, MS Windows 2003 R2, Windows 2008 R2, IIS 6, Apache, Tomcat

Software: Jira, Confluence, SVN, Flex, .Net, Java, Perl, IIS, Apache, tomcat, Solr, Nagios, Postfix, MS Active Directory, Windows Enterprise Server 2008, Exchange Enterprise 2007, MS SQL, CentOS, Ubuntu, Solaris 10, Red hat Enterprise, MySQL, Oracle Enterprise 10g, MS SQL 2005, SAP Portal 7 (Netweaver), MS SharePoint Portal, Oracle Financial, People Soft, Drupal, Word press, Joomla, Alfresco, MS Visual Studio, CVS, MS XP, MS Vista, MS Windows 7, Office 2003, Office 2007, Hyperv, VMware, Cisco IOS 12.1, SIP, Voice over IP, MPLS, VLAN, Data Guard, MS DFS, Double Take, Citrix, BES 4.1, BES 5, Norton Antivirus Enterprise, Symantec Backup Exec, Net backup, ITIL

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