GHANSHYAM SHAH

PROFESSIONAL EXPERIENCE:

StayinFront, Inc.

StayinFront is a Leading Global- CRM Vendor and a subsidiary of ‘Redi-Direct Group’. Redi-Direct Marketing, Inc. is a leading supplier of integrated sales and marketing support solutions.

Designation: Consultant (SEO and Online Marketing) [Apr 2010-pres.]

Brief:

Consultant (SEO and Online Marketing)

Consultancy

SEO consultant with extensive experience managing organic and paid search engine marketing (SEM) campaigns, employing integrated analytics for ongoing ROI optimization.

Offering Consultancy for all the Online Marketing, Development and revamping activities of the web properties of the entire Redi-Direct Group and its Clients. The Group has diversified businesses that include CRM Software (a Major business), Direct Marketing and Fulfillment, Digital Marketing, Mailing Lists services, Sports Apparel, Fashion Apparel.

Making Recommendations in preparing the Proposals and Timelines to be put forth with the clients. Also, giving solutions for the Client-queries.

Strategy Planning

Planning strategies and Project Plans for the SEO (Website Optimization), SEM and Social Media campaigns for all the Web properties.

Planning strategies and Project Plans for the Website revamp and /or Development of niche web property, if required.

Planning and implementing powerful link building strategies to increase each website’s link popularity and gain visibility on major search engines.

Conducting competitive market research for each website (business) to identify opportunities for increasing their online visibility.

Suggesting additional content optimization strategies for all businesses in areas such as blogs, videos, etc.

Making strategies and putting them as recommendations to the Core Marketing Department working with Outside PR Agencies for the later to implement.

Managing Projects

Managing the entire Online Marketing of the Group and Client websites.

Devising and implementing SEO and SEM strategies for the diversified businesses.

Auditing title tags and Meta data on a regular basis for search engine optimization compliance.

Managing with the development team to analyze site code and provide them recommendations based on SEO best practices.

Procuring quality inbound links from blogs, forums and other relevant, content-specific sites.

Overall Managing the A-Z for Online Marketing including Development and Content-writing.

Web Analytics: Analyzing the Website Figures using NetInsight Web-Analytics Tool (a tool from Unica (An IBM Comp.)) and preparing critical reports every week for the CEO and Senior Management to help maximize insight and ROI (for all the businesses of the Organization). Also, preparing customized reports on the request from Senior Marketing Officials that helps them to generate more leads and business for the Organization.

Suggesting Recommendations for the upcoming websites of the Organization so that the new Web Properties are as per Web 2.0 Standards and Search Engine Optimized.

Extensive Market Research that helps for yielding 100% Project success

Quality Assurance

Prepared all the essential Report Templates, Standard Operating Procedures, Detailed Operating Procedures and Policy Documents for all SEO and Online Marketing activities so that Quality Standards are maintained throughout.

Played a vital role in planning and creating the Quality Assurance documents as per Company Norms.

Manage to check that the SEO Team works in accordance with the Quality Procedures defined.

…contd. (2)

Huntington Travel Group

Huntington is Canada’s 2nd Most Visited Online Travel Agency Website (www.flightnetwork.com).

Designation: Manager (Online Marketing) [Jul 2009 - Mar 2010]

Brief:

Manager (SEO & Internet Marketing)

Team Building

Involved as the Key Person for identifying the requirements, defining the respective KRAs and recruiting Senior SEO Specialists, SEM Professionals, SEO Analysts, Affiliate Marketing Manager and Content Writers for the Organization to work under my planned strategies for the Group Websites.

Managing the entire team to work in synergy for the Organization.

Strategy Planning

Planned plans and strategies for the SEO (Website Optimization), SEM and Social Media campaigns for the Organization’s Web properties.

Keeping a close eye on the Market Trends and Industry News and Movement that could prove beneficial to improve upon the Strategies for Organization’s Internet Marketing.

Identifying the Key Issues, Designing Short-Term and Long-Term SEO/SEM Goals for the Organization.

Finalizing the Strategies discussing them with my Reporting Authority (the Group-CEO) so that everything is worked in lieu with the Company Policies.

Project Management

Managing the SEO and SEM projects of the Group websites.

Suggesting Recommendations for the upcoming websites of the Organization so that the new Web Properties are as per Web 2.0 Standards and Search Engine Optimized.

Directing the campaigns as per the Strategies defined and the then Industry trends.

Analyzing the Website Statistics using Google Analytics and Omniture and making recommendations as per.

Planning the Project, allocating apt Resources and setting Team targets.

Regularly communicating and updating the Group CEO with the work updates and progress on the projects.

Silver Touch Technologies Ltd. (Software Division: Semaphore Software)

This is an offshore software development company.

Designation: Business Analyst and Project Manager (SEO & Online Marketing) [Dec 2007 - Jun 2009]

Brief:

Project Manager (SEO & Internet Marketing, E-Business)

Strategy Planning

Planned packages, plans and strategies that have earned good credits to the company along with financial profits (more projects/orders)

Researching for new market trends and new tasks to upgrade the strategies to implement

Identifying and designing the organization's strategic and long-range SEO goals and developing the relative strategy

Recruitment for Team-expansion

Scheduling tasks for the Online Marketing Manager for online marketing management/ campaigns

E-business Manager for the niche software products/services of the company; thereby bringing in good business leads.

Editor for the Newsletter of the Organization and have published a number of Articles, White papers and Press-Releases on the market analysis, Industry, etc. online.

Planning successful strategies which helped the company to gain more business and more ROI (in millions) even in the times of sloppy economy.

Project Management and Business Analysis

Managing more than 40 SEO/SEM Projects, (in-house) PPC Campaigns at a time

Managing the entire Project through out the Project Life Cycle from its inception (with doing Business Analysis and making a proposal) till the completion of the Project

Planning the Project, resource allocation and setting targets for the team

Preparing various reports on GAP Analysis or other Information as required by the Management

…contd. (3)

Monitoring the Progress in individual projects; trained the whole team by regular coordination; initiated with a system set up; thereby increasing the performance of each by 50%

More important, managing my entire team to work in synergy to achieve the best of output

Evaluating team’s performances for their appraisals

Contributing in editorial responsibility for all content required (in-house)

Client Coordination

Pitching new clients/ proposed clients about the importance of SEO and thus try getting business showing them a real-time value vis-à-vis their business and website

Identify clients’ business needs, run an analysis on it and strategize a proposal in liaison with the Director, International Operations for the offshore clients worldwide

Taking routine meetings with clients to discuss their queries and confusions and giving them right solutions as well as communicating tactfully to retain client loyalty

Interacting with all clients to check back client’s feedback and satisfaction for the work done

Also, worked complimentary as Project Leader (Software Development)/ Business Analyst for a specific project while continuing as Project Manager

Brief of the Job Role:

Project Leading/ Coordination

Leading and Coordinating the BAPS project using PHP, My SQL with OsCommerce in the basis

Coordination with the Development Team and Client to get the things done in right time

Business Analysis for IT projects

Analyzing the project with its business aspects/ technology and preparing its proposal

Coordination with the Clients if required

Coordination with the Project Leader and Development Team

Silver Touch Technologies Ltd. (Software Division: Semaphore Software)

Designation: Research Analyst and Project Leader (SEO & Online Marketing) [Jul 2007 - Dec 2007]

Brief:

Project Coordination (Offshore software)

Coordination of all (offshore) software development projects within the company and with customer

Monitoring the deliverables of all software projects with the Project Leaders

Carrying out project reviews whenever required

Preparing a MIS report for the Management to review. This regular coordination also helped the company to cut-off extra time spent in all the projects, thereby completing every project in its actual time or less than defined. Thus saving the resources by 15%

Coordinating the effort across all IT functions to support and implement quality management system in all the projects and systems

Monitoring the time-sheet of the work done of all the employees periodically

Online Marketing Management

Getting new mailers prepared after strategizing it in liaison with the Management

Maintaining a database after filtering and categorizing them in well structured excel sheets

Run Marketing campaigns through mailer blasts for the planned service in for US and UK

Bifurcating the replies to the Business Development Team after scrutinizing them intelligently

Contributed in advancing the earlier (in-house) made software used through strategic inputs

Research Analysis

Collect and analyze data on customer demographies, preferences, needs and buying habits to identify potential markets and factors affecting product demand

Analyzing the websites and preparing reports on the same

Analyzing the software-project and giving inputs for its development

Preparing the requirement analysis documents for the software development projects

Contributing in preparing the inputs to be used for making the proposals

Filling up RFIs/ RFPs under the instruction of the Management

…contd. (4)

Asian Media and Marketing Group (Publishers of Garavi Gujarat Magazine in UK & US)

Designation: Assistant Manager (E-Commerce)/Project Manager [Aug 2006 - Jun 2007]

Brief:

Project Management with Business Analysis and Team Leadership

Directed the planning, design, production and management of www.vizva.biz, an e-commerce portal for an online shopping mall (the dream-project of the company). This will help company to earn in millions

Technology used: (ASP.Net 1.1, SQL Server 2000)

Supervised project teams, including programming, design, database, accounting and other functions

Monitored and evaluated the portal, prepared policies and recommended service improvements

Analyzed and prepared its Requirement Analysis and managed the entire project from its conceptualization to completion; and brought in resources to meet the optimum requirements

Prepared strategic plans for all 5 websites to run as independent profit centers while sharing common resources

Project Manager for refashioning www.gg2.net (the main website of the company -attracting 25 m hits per month) and www.asiantrader.biz (a business-to-business website of the company)

Technology used: (ASP.Net 2.0, SQL Server 2000)

Review the current site, preparing its site map and making an essential documentation on the changes necessary

Making vital decisions on technical up-gradations in the website development

Analyzed the business needs, the present market trends and bringing in concepts to help company earn revenues out of the project. This will help company to earn minimum 1 lac £ per annum

Made a hard shell research and analyzed on the subject and planned out strategies accordingly

Conceptualized each and every web page; giving importance to all aspects of placing the right content at right position and utilizing the space at its best

Check that there is no issue involved that is not proper in terms of legality and the governing IT Laws which can create a major problem for the company

Coordinated with the whole team comprising of programming, design, database, accounting, business development and reporting to the Top Management

BAPS - An International NGO in Consultative Status with EcoSoC of the UN; BAPS is having a global network of more than 12,500 nodes (Mandirs and Centres) active throughout to achieve the aims and objectives of BAPS; which includes Activities and Mega Projects on Educational, Medical, Social, Environmental, Tribal Upliftment, Relief Work (Rehabilitation).

Designation: Special Assistant/Administration and Public Relations [Sep 2005 - Jul 2006]

Brief:

Project Management and Managerial Co-ordination at Swaminarayan Akshardham in New Delhi

Executive Assistance to the Chief Administrator

General Office Administration

Organized regular meetings including Heads of all Departments.

Follow-ups for all coordinated activities and events.

Inter-Departmental Co-ordination

Scheduled and Managed Dignitary / V.VIP visits – Planning as per time available for each such visitor.

All follow-ups and National as well as International correspondences including ones with Government of India and Top Management of Corporate / MNCs.

Strategy Planning

Planned and suggested strategies at intermediate level to the TOP Management.

Coordinated with Major revenue generating centers like Book stall, dining and exhibitions; analyze and solve problems, if any and suggested effective changes to increase revenue and also look for visitors’ satisfaction simultaneously.

BAPS Swaminarayan Sanstha at Vidyanagar Center, Gujarat

[Sep 2004 - Jul 2005]

Project Management and Managerial Co-ordination

Managed A grand international celebration to mark the 40 years’ successful completion of the educational activities of BAPS.

Planned various events focusing on audience interest.

Directed the research team for getting the historical authentic data.

…contd. (5)

Coordinated with the teams of various programs planned.

Planned various related projects showcasing the mission of the Organization and see for its implementation.

EDUCATION:

Year Degree Subject Particulars Examining Body

2002-04 Masters in E-Business Strategy Planning & Business Management, Computer Applications, Managerial E-Commerce Sardar Patel University

1999-2002 B. Sc. (Computer Science) Computer Applications, Programming Languages Sardar Patel University

1998-99 H.S.C. (12th) Science Gujarat State Board

1996-97 S.S.C. (10th) NA Gujarat State Board

SKILLS:

Computer Proficiency

Web Development Tools: HTML/DHTML, MS Front Page, Dreamweaver

Databases (Familiar with): Foxpro, MS Access

Languages (Familiar with): C, COBOL

Familiar with Networking and all MS Office Suits.

Other Professional Skills

Project Management, Strategic Planning, Publishing Articles and Press-Releases

Public Speaking, Event Management, Public Relations, Excellent Interpersonal and coordination skills.

INDUSTRY INTERNSHIP PROGRAM:

ICICI Prudential Life Insurance Co. Ltd. 20 weeks [Feb 2004-Jun 2004]

Internship title: Sales Management, Sales Co-ordination and Market exposure.

Managing sales from Corporate Agencies

Identify problems for non-achievement of targets and suggest optimum solutions.

Take daily reports and update management about the same.

Sales Coordination with Bancassurance officers

Take daily reports and update management about the same.

Project Management for increase in sales.

Organizing campaigns and events to increase sales.

Learnt in depth about Financial Investments.

DISTINCTIONS & ACHIEVEMENTS:

Awarded the Best Employee Award for the year 2007-2008 for my contributions to the Organization by Silver Touch Technologies Ltd.

Served as General Secretary (Students’ Union) during school.

Winner of Best Business Idea Competition, Best Programmer (in C), Poster Competition at Interdisciplinary college level.

Won various Public-speaking events at college, state and national level

Won appreciation awards for being adjudged an All-Rounder & the Best Student for consecutive 11 years

PROFESSIONAL MEMBERSHIP:

Lead volunteer in the project management and cultural activities of BAPS

CONTACT DETAILS:

Home: +91-265-***-**** Cell: +91-999-*-***-*** e-mail: wmaiwv@r.postjobfree.com

PS: Contact through Cell phone and/or Email; Cell is more preferred than Home number

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