Social Worker- Social Services Non profit
Resume:
JAMES CHITTY
**** ****** ****, ********, ******* 30068
************@*****.***
MARKETING MANAGER
IN-HOUSE ADVERTISING AGENCY MEDIA SUPERVISOR
Highly motivated and creative professional, offering 13 progressive years of experience in the field of marketing, advertising, product launching, sales promotion, market research, and management. Possess strong work ethic and high degree of integrity, which allowed returning to previous companies and working with former employers and clients. Recognized for utilizing out-of-the-box techniques in developing new strategies and promoting a favorable company image in order to meet company objectives and exceed company goals.
CORE STRENGTHS
Strategic Planning and Implementation
Problem Resolution and Decision-Making
Product Management
Creative Thinking Skills
Hardworking and Dependability
Budget Control and Financial Projections
PROFESSIONAL EXPERIENCE
Senior Account Executive ~ NCC MEDIA (NCC), ATLANTA, GA: Oct 2006–Present
- Oversee the strategic marketing of cable advertising in Comcast’s southeast and west regions to various agencies and direct clients in order to expand their reach and frequency as well as maximize their GRPs and impression goals
- Correctly formulate and present various client-tailored network promotions and sports sponsorship packages, allowing clients to successfully attain their target demographics through targeted brand associations
- Design and develop a demographically, psychographically, and geographically targeted media plans using comprehensive research, such as Nielsen, MRI, Scarborough, Claritas, Polk Data, SMART Mapping and Cable Track
- Source, prospect, and capture new business while maintaining focus on existing account growth to accomplish pre-established sales goals
- Plan and create strategies and tactics for business plans to facilitate accurate budgeting and forecasting for NCC Media and its MSO business partners
- Ensure total client satisfaction through strategic high-level sales and negotiations with key decision makers
- Thrived as sales leader with key management responsibilities for high-priority agencies, ensuring achievement of client goals regardless of who else is on the account
- Carried out promotion initiatives for Comcast’s advanced advertising platforms, namely XFINITY.net, Video On Demand (VOD), and interactive TV (ITV), which were added to a client’s media mix necessary in expanding their media reach and brought in new revenue stream to NCC and its MSO partners
- Facilitated in launching the new I+ initiative, wherein DirecTV and telecommunication companies were introduced for spot buying potential, allowing clients to reach new households that were previously not available on a local basis
- Worked well with various political clients and issue advertisers, which resulted in numerous successful campaigns
- Played an integral role in achieving 114% of the 2010 multiline budget that helped NCC reach the highest billing year in the company’s history
Account Executive ~ PENSACOLA NEWS JOURNAL (A DIVISION OF GANNETT CO., INC.), PENSACOLA, FL: Jun 2003–Jul 2006
- Performed effective marketing of print and online advertisement for the Pensacola News Journal, Newcomers Guide, Family on Coast Magazine, Pensacola Business Journal, Gosport, and Pelican, significantly boosting revenue for Gannett’s southeast region
- Conducted thorough evaluation of competitive spending as well as utilized ABC Audit, Scarborough, Claritas, and various third party independent research in executing comprehensive studies to efficiently create the most demographically and geographically targeted plan for a client’s media budget
- Significantly attained more than 125% of annual budget
- Led strategic efforts in augmenting company revenue and upgrading contract levels by improving the national client list, which included Dillard’s, Best Buy, Parisian, Sears, and Circuit City, eventually receiving the 2003 “Newcomer of the Year” award
Account Executive ~ NATIONAL CABLE COMMUNICATION (NCC), ATLANTA, GA: May 2000–Jun 2003
- Effectively served as a liaison between advertising agencies or direct clients and cable system operators, providing assistance to complicated cable buys across the country, including more than 2,000 unique cable systems
- Extensively utilized psychographic information for the development of strategic marketing that created targeted promotions, sports sponsorships and marketing messages, which enabled clients to penetrate new markets, introduce new products, and drive sales
- Functioned as appointed team leader of the BBDO Dodge, Chrysler, and Plymouth account; administered the implementation of advertising and marketing plans that productively met and exceeded client goals
- Earned recognition as the top salesperson in the Atlanta office upon achieving 190% of personal 2001 annual budget
Media Planner ~ BBDO ATLANTA (AN AGENCY OF THE BBDO WORLDWIDE NETWORK), ATLANTA, GA: Feb 1999–May 2000
- Conducted planning of media for more than 25 markets of the Texas Dodge region which included negotiating broadcast television, cable television, radio, outdoor, print, and internet
- Performed strategic management of more than $75 million and professionally negotiated more than $12 million worth of added-value
- Ensured active participation in the Houston Dodge Dealer Association assessment to gain significant increase in market spending from 1.5% to 2.0% on each automobile which successfully led to an increased advertising budget of more than $9 million per year
- Exemplified skills in negotiating sports advertising partnerships with Houston Rockets, San Antonio Spurs, Houston Astros, Texas Rangers, and Dallas Stars, which significantly increased branding with major sports teams and exposure to the male demographic
- Thoroughly performed extensive research through the use of MRI, Media Audit, Scarborough, Nielsen, and Arbitron, to efficiently determine the most targeted and effective media outlets for the Dodge target demographic
EARLIER CAREER
Junior Media Planner ~ AUSTIN KELLEY ADVERTISING (AN AGENCY OF THE IPG GROUP), ATLANTA, GA: Jan 1998–Feb 1999
Sales Service / Internship ~ LANDON MEDIA GROUP, LLC, ATLANTA, GA: Aug 1997-Jan 1998
MILITARY EXPERIENCE
- Served in the United States Army Reserve, eventually attaining the rank of sergeant (E-5)
- Successfully accomplished six-year active reserve duty in Bravo Company, 489th Engineer Battalion stationed at Conway, Arkansas in May 1997 and received Honorable Discharge in September 1997
EDUCATION
BACHELOR OF ARTS IN JOURNALISM, DOUBLE MINOR IN ADVERTISING AND PUBLIC RELATIONS ~ 1995–1998
University of Arkansas at Fayetteville, Fayetteville, AR
COURSEWORK FOR BACHELOR OF ARTS DEGREE ~ 1992–1994
University of Arkansas at Little Rock, Little Rock, AR
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