Data Entry

MELISSA ROSENBERG

** **** ***** *****

Jericho, New York

917-***-**** – *********@***.***

EXPERIENCE

Time/Warner Retail Sales & Marketing Brand Manager

New York, NY 2003– July 2007

A Division of Time Warner Inc., a leading global media and entertainment company with businesses in filmed entertainment, interactive services, television networks, cable systems and publishing.

• Responsible for the retail marketing and distribution of all newsstand publications for Meredith Corporation ($230M), T/WR number one client publisher. Since 2001 Meredith retail revenue has increased 34% ($172M).

• In conjunction with Brand Director manage all newsstand marketing and retail distribution for approximately 130 titles including: Better Homes & Gardens, Ladies Home Journal, Family Circle and BHG Special Interest Publications.

• Work closely with publisher to develop title specific marketing plans and goals in order to improve market share, product performance, and profitability.

• Create assignments (new title, authorization, & distribution), monitory field activity (Wholesale & Retail Sales), set print order allocations

• Manage rack process including: display budgets, pocket counts, DQI (Data Quality Index, and tracking payments – RDA/RDP.

• Analyze competitive sales activities.

• Recommended and implemented retail promotions, as well as analyzing the sales effect.

• Worked with executive team on successful high profile RFP for Meredith, resulting in a 3 year contract extension.

• Serving as the key contact for communication with national sales representatives and working closely with other functional areas within T/WR and Time Inc. (research, production, etc.) to implement strategies.

Time Distribution Services (now T/WR) Associate Brand Manager

New York, NY 2001 – 2003

• Responsible for the retail marketing and distribution for The People Group (People & People En Espanol), People is the current leader in newsstand sales & revenue.

• Responsible for budgets, forecasts, monthly financial reconciliations, racks purchases, RDA/RDP/IPO and sales estimates.

• Optimizing distribution to maximize sale and profitability.

• Worked on the marketing and newsstand development of the 2 highest grossing newsstand issues in the history of People Magazine (the 9/11 issues).

• Responsible for managing Print Order Manager.

News America Marketing Category Management Coordinator

New York, NY 1998- 2001

A division of News Corporation; a newspaper-delivered and in-store advertising and promotion, retail merchandising services. It’s the nation’s leading single-source marketing service company, under the Smart Source brand.

• Worked closely with sales to clear categories and to handle special client requests for In-Store & FSI programs.

• Handled every aspect of the reservation process, including challenges, category allocations, and creating new categories. Competitive tracking of Valassis programs.

Mendik Realty Co., Inc Assistant Property Manager

New York, NY 1997-1998

Commercial Real Estate Company.

• Assisting the Property Manager in all aspects of building management.

• Aided in the daily operations of the property, which includes tenant relations, security operations and minor construction projects.

• Provided contract management and oversight for major third party contracted services and acts to ensure compliance with contract requirements and that policy and procedures are established for assigned properties.

EDUCATION

University of Delaware – Newark, DE

Bachelor of Science –Accounting May 1997

TECHNICAL SKILLS

Advanced MS Excel, MS Word, MS PowerPoint, Cognos, Warner MIS Systems, MS Outlook

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