Gary Vinson

http://www.linkedin.com/pub/gary-vinson/8/b3b/a97

Senior-Level Brand Strategy/Management with proven results (legacy and on-line)

Analytical strategist with 25+ years experience in multi-domain marketing, communications, market research, advertising, brand management and positioning

>> Previous Positions

Vice President of Marketing

Director of Market Research

Director of Business Development

Media Programming Director

Director of Sales

Account Executive

>> Achievements

BUILT a national marketing infrastructure and strategic plan for a services-provider to high-technology corporations. Achieved a growth rate of 35% over a 4 year period.

CREATED and published a quarterly 100+ page Buyer's Reference which was distributed to key decision makers in all the nation's major markets. Resulted in advancing hundreds of productive relationships over a 12 year period (with untold millions in revenue).

CONDUCTED all communications efforts during the development of a Global Roll-Out Strategy for one the world's largest technology corporations (America, Europe, and Asia). Resulted in a capital infusion and an LOI valued above $35 million over five years.

INITIATED the development of a Web Portal for business-to-business services within the high- technologies education domain. The initiative played a role in extending and securing new multi-year contracts (Tivoli Systems, PeopleSoft, Epiphany, Netscape, Dell, Crossworlds, BMC, etc).

NEGOTIATED numerous media/advertising contracts with some of the nation's most prolific marketing companies (such AT&T, Coca-Cola, Ford, McDonalds Corporation, etc).

MANAGED multimillion dollar relationships with corporations in several different domains (advertising, high-technologies, mass entertainment).

DEVELOPED and produced branding and promotional strategies for countless companies and organizations (business-to-business and business-to-consumer).

RESEARCHED and analyzed market conditions for an almost unlimited number of business domains.

WROTE a complete training course in Strategic Marketing for a web-based business training start-up.

EXECUTED a host of large-scale branding campaigns, including the staging of an actual race around the world (resulted in an eight-year run of total market dominance).

>> Areas of Expertise

Market Research/Diagnosis across multiple product/service domains

Strategic Planning based upon market-proven (mature) principles

Product Positioning and Brand Development in both transactional and relationship settings

Effective Communication and Writing of internal and external messages

New Media/Legacy Media opportunities

Creative Promotional Strategies and Campaign Execution

Message Continuity and Production

Large-Scale Promotion

>> Market Research Literacy

Nielsen Research (NTI and NSI)

Scarborough Research (Qualitative)

Media Mark International

Green Research

Arbitron

Media Audit

Adviews

Strata Marketing

Qualitap

MRI

RL Polk

IAA

CMR

Prism

etc.

>> Computer Literacy

Microsoft Office Suite

Word, WordPerfect

PowerPoint

Adobe Photoshop

Corel Draw/Paint

Columbine

Media Audit

Media Manager Plus

Maximizer Software

Marketron ASP

Nielsen Navigator/Arianna

Peter Storer PGMS

Prime Next

TapScan

TVScan Omega

WRAP Overnights

>> Professional Experience

Program Director / Market Research Director 2001 - 2009 KEYE TV (CBS Network Owned/Operated Television Station)

Vice President Marketing 1997 - 2001

UPskill Inc, Austin, Texas (High-Technology Services Provider)

Market Research Director / Senior Sales Representative 1995 - 1997

KTBC TV (FOX Network Owned/Operated Television Station)

Prior 1980-1994

Served as General Sales Manager/Sales Director managing local, regional, and national sales staffs at four properties in Texas. (Tippe Communications, Gulf Coast Broadcasting, Heritage Broadcasting, Minnesota Communications, and Lubbock Broadcasting

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