Manager Sales
Resume:
Karen L. Dickerson
Irving, TX 75038
469-***-**** mobile
******@***.***
EDUCATION: BUSINESS AFFILIATIONS:
University of Texas, El Paso IAMCP Board – 2005 to 2010, 2011 to present
Bachelor of Arts in Journalism, Advertising & PR MSBIC Chair – 2006 to 2010
EXPERIENCE:
NextCorp, Inc., Irving, TX 75063 214-***-****)
Title: Nurture Marketing Manager – 2010 to 2011
Developed tactical plans/promotions for ERP, CRM and eCommerce Cloud Solution (SaaS)
Executed go-to-market sales and marketing strategy for Microsoft ERP Cloud launch:
o Website redesign; logo rebranding and PR/media pitch
o Pricing restructure for product bundle
o Email campaign development (Net-new & existing), using marketing automation tools
Developed web landing page content to drive velocity sales and attract the web centric buyer
o Designed landing pages with targeted call to actions/messaging and optimized for relevant Cloud ERP keywords (SEO)
In the first 30 days, the campaign generated 25 qualified leads at the 20% stage and built a strong pipeline that could deliver recurring annuity revenue
Targeted Channel partners and executed marketing campaigns that aligned with Cloud ERP
Implemented SEM strategy and nurture email campaigns (using automation tools) that integrated:
o Google PPC buys, local directory listings and back-links from Industry related blogs
o Video releases on YouTube
o Facebook and Linked-in weekly editorial posts to corporate pages (Social)
Wrote editorial for:
o Industry articles on ERP blogs and for customer newsletter
o Press-releases and new-business announcements
o Award submittals, sales promotions, email campaigns and web content
Kicked off SMB Suite LAUNCH with 6-city tour and press coverage
Managed outside agencies and vendors, including an annual budget of $200k
Artis Consulting, Richardson, TX 75081 972-***-****)
Title: Marketing Director – 2006 to 2010
Built marketing strategy to align with Large Account Sales for Microsoft BI partner
Multi-tier campaign focus & development (BI & SharePoint) – start to finish
o Consistently achieved 90% attendance and 20% prospect-to-opportunity conversion
Co-op campaign execution with Microsoft Central Region owners and Channel partners
o Sustained record for driving revenue and ROMI for Microsoft EPG accounts
o Efficiently managed and optimized MSFT resources and budgets
BI awareness/branding – Microsoft Business Intelligence Community (Comm. Chair)
o Achieved 30% year-to-year annual growth (2006-2010)
o Developed Speaker calendar attracting top BI evangelists
Board Member – International Association of Microsoft Channel Partners (2005 – 2009)
o Cultivated value add strategies to grow Dallas Chapter membership
Case study positioning with Microsoft product evidence stakeholders
o Achieved 80% success rate in overall nominations to Microsoft
Developed editorial content for Regional and National partner awards, email campaigns and for Microsoft public facing websites including our own website
o Leveraged Microsoft Partner portals to drive traffic to our BI and SharePoint blogs, and to rank in searches on the Microsoft public facing site (PinPoint)
Microsoft Corporation, Irving, TX 75039 469-***-****)
Title: Marketing Manager (SMS&P) – 2005 to 2006 (Kelly Services, Contract)
Developed regional Customer and Partner marketing Campaigns for the Application Platform and Dynamics Product Groups (South Central Area)
Executed tactical activities for Application, Dynamics and Enterprise platform software launches (Partner channel and customers)
o Managed external agencies and wrote promotional copy
Developed campaign content/strategy for Partner community (Customer loyalty incentives)
o Achieved 75% participation rate among SCA partners
Advanced community and citizen footprint with local philanthropic organizations
o Aligned Microsoft and local community outreach: Habitat for Humanity, Susan G Komen, Dallas Food Bank
Marketing strategist for IAMCP Board (Microsoft Partner Community) that included membership drive campaign strategy and developing editorial copy for partner announcements, notices and events
United Parenting Publications, Inc., Carrollton, TX 75006, 972-***-****
Title: Marketing Director – 2004 to 2005
Designed national marketing campaigns and contests for 13 Parenting Publishing titles
Creative & editorial direction for National promotions (customer loyalty campaigns)
Vendor/Media evangelism for the online magazines – all markets
Online contest development
o Achieved 80% participation in 10 markets
o Aligned key metrics with market goals for each title
eBook product launches (On-demand parenting magazines)
Online readership development
o Grew membership 25% in the first year
Clear Technologies, Coppell, TX 75019, 972-***-****
Title: Mktg. Specialist; Marketing Manager – 2002 to 2002 and 2003 to 2004
Executed marketing/communications strategy for IBM ISV (CRM)
Expanded local/national product awareness through PPC ad campaigns (CRM specific)
Facilitated lead management
Executed tradeshow and event planning
Developed product collateral including corporate communications
Managed vendor relations for Software ISV’s
Managed case study creative
IP AXESS, Plano, TX 75024, 972-***-**** (out-of-business)
Title: Marketing Manager, 2000 - 2001
Executed marketing and channel strategy for VOIP Software developer (IBM VAR)
Channel sales strategy
Product collateral development
Tradeshow management and planning
Web editorial
ISV account management for VOIP partners
REFERENCES PROVIDED UPON REQUEST
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