Kobe Credentials -- Training, Communcations, Consulting

THE CORE SKILLS AND EXPERTISE YOU NEED:

 Strategy and Concept Development

 Program Architecture and Design

 New Product Launch Planning and Execution

 Instructional Design and Development in all Delivery Platforms

 Process Mapping, Optimization and Documentation

 Deliverables Development in all Media

 Proposal Design and Development

HOW I EARNED MY STRIPES:

11/02 – Present Principal, Keith Kobe Creative & Consulting, Inc., New Hudson MI

Program design, training and communications development across all delivery media including experiential, in-store, instructor-led, meetings, print, video, and web

2/96 – 10/02 Operations Director, Sandy Corporation/General Physics, Troy, MI

Senior-level Account, Creative and Operations roles primarily on Ford Motor Company business – Ford and Lincoln Mercury Divisions, Ford Customer Service Division, Ford Credit and Mazda

5/94 – 1/96 Group Account Supervisor, Training Group, Ross Roy Communications (now BBDO), Bloomfield Hills, MI

Group Account Supervisor for new dealer management team business planning training, sales consultant testing, recognition and sales skills training, and MOPAR (parts) business

8/87 – 5/94 Creative Director, Pontiac/GM Parts Account Group, Maritz Performance Improvement Company, Southfield, MI

Creative Director for all training, incentive, merchandising, and communications programs for Pontiac and GM Parts Account Teams. Other client work included Ford, VW, Audi and BMW

4/80 – 8/87 Senior Service Promotion Specialist, GM Cadillac Division, Detroit, MI

Designed and administered dealer-directed service technical and process video training, consumer direct mail advertising, incentive merchandise/travel programs and publications

EDUCATION:

University of Michigan, Dearborn, MI

Graduated “With Distinction”, BSA – Marketing and Accounting

Schoolcraft College, Livonia, MI

AA – Business

The Bench Strength I Bring to Your Team:

 New Product Training

 Sales and Service Selling Skills

 Profit Center Operations Training for Retail Management Teams

 Launch Meetings and Video/Print Communications

 Process Design, Optimization and Training

 Design/Conduct Train-the-Trainer Sessions

A Broad Spectrum of Clients and Project Applications:

BMW International

 Developed service marketing/customer relationship-building instructor-led courses for Fixed Operations Managers in all BMW world-wide markets (excluding the U.S.)

Chrysler/Dodge/Jeep®

 Developed a variety of new product training modules for web, experiential and in-dealership instructor-led delivery

 Developed the Dealer Business Conference and a series of instructor-led Coordinator Workshops to support the Five Star (dealer standards) program

Ford and Lincoln Mercury Divisions

 Developed all communication elements, policy documentation and training materials across all delivery media to support the launch and on-going operation of the Ford-brand certified pre-owned vehicle programs

Ford Credit

 Developed FordStar (satellite distance learning platform) course for F&I Managers on F&I opportunities with the used vehicle certified pre-owned vehicle programs

Ford Customer Service Division

 Developed a complete dealership Service Marketing Kit for designing/implementing service sales promotion events to boost sales of maintenance items such as tires, brakes, batteries, etc.

Ford Retailer Education & Training

 Designed/developed a 1-day instructor-led used vehicle operations seminar for Ford Motor Company divisional field personnel

 Developed two Sales Consultant web-based selling skills courses – Effective Delivery and Selling to Internet-Informed Customers

Ford North American Fleet Lease & Remarketing Operations

 Developed all promotional communications and a one-day in-dealership training intervention to support the market pilot of NAFLRO’s Pre-Owned Showroom (off-lease vehicle upstream marketing system)

General Motors

 Developed communication pieces to support the launch of the GM Messenger and Access II systems

 Developed instructor-led new product training seminar for GMC Truck Sales Consultants

Saab Cars, USA

 Designed and developed three years of instructor-led 1-day seminar and in-dealership training to support the Saab Certified program. Also developed a supporting dealership CPO Merchandising Kit

Ford Worldwide Direct Market Operations

 Developed a sequential set of Process Management two-day, function-specific courses delivered across a multi-year curriculum for WDMO’s international dealer management teams

 Developed Sales Consultant new Product Self-Study Guides and product highlights/competitive comparison Pocket Guides

AutoNation

 Developed a variable operations course for AutoNation General Manager Candidates

Put My 25+ Years of Successful Experience to Work for You!

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