Sheryl Ashton
*** **** ******** ****, ******, California 93619
************@*****.***
SALES AND MARKETING EXECUTIVE
Focus of Interest: Pharmaceutical and Biotech Sales
Project Management ~ Strategic Planning ~ Leadership and Management ~ Market Research
Staff Development ~ Negotiation ~ Sales Corporate Training ~ Territory Development
Results-driven, accomplished, and self-starter professional, offering extensive management and entrepreneurial experience in consumer and business-to-business sales environment; with extraordinary ability to enlarge territory. Highly energetic with outstanding leadership skills; effective coach and mentor to productive sales teams with proven results. Displays strong interpersonal and written communication skills, with expertise in proposal preparation. Strategic negotiator of sales and services; able to foster successful sales while maintaining strong accounts retention.
- Extremely organized and detail-oriented; capable of overcoming obstacles and hostile objectives under pressure.
- Flexible and able to quickly foster valuable profit margins.
- Exhibits sales and marketing expertise in promoting products and services.
- Ability to conduct internal and external sales as well as perform corporate training.
PROFESSIONAL EXPERIENCE
BEL-AIR BEVERAGES LLC ~ LOS ANGELES, CA: MAY 2011–PRESENT
International Marketing Director / Brand Ambassador
- Conducts all phases of sales and marketing for this ground floor organization; serves as the market strategist for national and international territory.
NOTABLE ACCOMPLISHMENT:
- Successfully developed 2nd level capital for the LLC.
ILEVEL BY WEYERHAEUSER / TRUS JOIST LUMBER ~ FRESNO, CA: DEC 2005–OCT 2010
Structural Frame Specialist / Outside Sales (New Account and Business Development)
- Worked as specialist in the residential structural frame market, with keen ability to reach decision-maker with closing results.
- Trained all personnel involved in building supply chain on new and existing products and its usage within the project.
- Orchestrated time and territory management, with concentration on engineers and architects in producing economical alternative methods for residential frame specification.
- Collaborated with team members in achieving new business; performed cold calling and provided market support to existing accounts in order to enhance product penetration.
- Created and delivered weekly educational product presentations to various audiences, discussing product line trends and proper usage within the residential building structure.
- Directed large territory for outside sales, including prospecting, account maintenance, and marketing for ILevel full line of products.
NOTABLE ACCOMPLISHMENTS:
- Conveyed complete product line message throughout the entire supply chain, and informed new prospects with closing results.
- Acknowledged as Top-Performing Product Specialist for the new product “I Level Shear brace “
- Significantly contributed in developing product penetration for all team jobs using the I Level Shear Brace product as well as in facilitating installation training during construction utilization.
- Created expeditious solution packages for job site issues and project dilemmas.
BRIGHT NOW! DENTAL ~ SANTA ANA, CA: NOV 2004–DEC 2005
Account Executive / Sales and Marketing
- Acted as sales and marketing account executive for three local dental offices and its large network of offices.
- Managed all sales, community marketing, customer service, trade shows, B2B, as well as business-to-consumer marketing to develop new patient numbers and name brand recognition.
- Implemented successful sales strategy on a yearly basis.
NOTABLE ACCOMPLISHMENTS:
- Retained one of the top 2 performance positions for Northern California Sales team composed of 18 team members.
- Achieved new market penetration and obtained the largest account in the company history.
- Expanded patient volume by almost 25%-30% for 2004–2005 calendar year paralleled to $3.2M revenue.
- Recipient of the Operations Sales/Marketing Representative for the 2nd Quarter of 2005.
- Renowned as top performer for new business in Northern California region in 2005.
- Succeeded in maintaining strong account relationship with new and existing clientele.
- Established and retained union relations with over 13 major district locals.
PARTNERSHIP: IMAGE NET AUCTIONS LLC ~ FRESNO, CA: MAR 2004–DEC 2005
CEO / Founder of Internet Business Organization
- Organized dealership lots for vehicle presence, Internet sales, and inventory management.
- Earned recognition as Certified Dealer Assistant, which was trained and contracted by eBay Corporation.
- Completed all business growth through business-to-business sales and phone sales.
NOTABLE ACCOMPLISHMENTS:
- Accomplished 60% of sales in the first 3 months of business.
- Exponentially drove sales growth and maintained sales volume.
- Established and maintained positive affiliations with over 30 local key accounts as well as trained outside consultants.
- Developed partnership and business strategies for ongoing yearly growth
AUTOBYTEL.COM ~ IRVINE, CA: AUG 1997–MAR 2000 AND APR 2002–MAR 2004
Regional Account Manager / Inside Support Management and Sales
- Served as account manager for the entire 14 states supporting 6 outside sales representatives.
- Effectively conducted numerous core programs and services.
- Arranged, determined, and evaluated data for the Dealer Management and entire territory.
NOTABLE ACCOMPLISHMENTS:
- Grew yearly sales to approximately $1195K in annual revenue from 2003 to 2004.
- Innovated 35 personal accounts with 95% retention.
- Constantly maintained 1st and 2nd ranking in sales within the Division Team through upselling additional programs and services to the Western Region.
- Organized and presided over “Dealer 20”group meetings for core management and owners of territory dealers.
- Efficiently identified and accommodated the needs of the organization while continuously performing assigned tasks.
- Consistently met and surpassed corporate expectations.
EARLIER CAREER
Family Support Officer/Paralegal: Deputy District Attorney’s Office ~ Redwood City, CA
Criminal Paralegal /Case Manager: The More Law Firm ~ San Jose, CA
EDUCATION AND CREDENTIALS
Bachelor of Arts in Communication Disorder (Speech Therapy), Minor in Marriage, Family, and Child Counseling
California State University Fullerton ~ Fullerton, CA
Certificate Program in Paralegal Studies
Santa Clara University ~ Santa Clara, CA
PROFESSIONAL DEVELOPMENT
Tony Robbins Sales Seminar
Michael St. Lawrence/Steve Johnson Training Class (If You’re Not Out Selling You’re Being Outsold)
Three Year Professional Selling Skills (PSS) and Consultative Training, Weyerhaeuser Corporate Training Program
Customer Service Training Program, Achieve Global
ACTIVITIES
Volunteer, Habitat for Humanity
Singer/Songwriter | Toured world as featured vocalist; back-up singer for hit band, Kansas; composer for 2 proposed feature films; and co-author of a number of children’s book projects
Photographer | Rendered services for prospective models and actors; images featured many times in Fresno Magazine
TECHNICAL SKILLS
Microsoft Office Suite (Word, Excel, and PowerPoint) | Typing speed of 100 wpm