Vice President of Sales and Marketing

GARY POINTON

**** ****** ****, **** * Lakes, FL *4638-5701 ■ 305-***-**** ■ ***********@*****.***

VP OF SALES & MARKETING

Sales Growth / Channel Marketing / Key Accounts / Product Development & Launch / Branding

Startups / Solution Selling / CRM / Profit Improvement / P&L / e-Commerce / Negotiations / Coaching

Sales and marketing executive with strong experience and accomplishments in managing early-stage ventures from concept through development to market leadership. Led both successful startups and turnarounds, exceeding sales targets for Quest Industries, Polaroid, Revlon and Rubbermaid among others. High-impact skills include:

 Building sales from a standing start

 Developing and rolling-out new products

 Maximizing business opportunities with major accounts

 Reorganizing sales and marketing efforts for better efficiencies

 Expanding sales channels for improved market penetration

I am a creative problem-solver, relying on “outside-the-box” thinking for new approaches and potential solutions. Out-front, energetic sales leader, hardworking and goal-oriented. Management style of trusting/empowering team members to drive performance. Two year degree from El Camino College. Military service in the Army National Guard.

SELECTED ACCOMPLISHMENTS

Penetrated major accounts with new concept. Identified opportunity to launch new auto aftermarket venture, Quest Industries. Developed KaratGold and KaratChrome product concepts and packaging. Called on major accounts including Western Auto, AutoZone and Wal-Mart, winning series of orders. Booked $4M profitable sales first year.

Turned-around struggling product line. The Designer Club product line had been a major disappointment for Winner Intl. As VP Special Markets, developed new sales incentives and reinvigorated co-op ad program. Won additional shelf space at K-Mart, Wal-Mart, Pep Boys and others. Sales took off, quickly climbing to $17M.

Increased Canadian sales from $36K to $11M in one year. Sales of Winner’s The Club® in Canada were very weak. After taking over region, quickly developed new advertising and selling strategies. Connected with major accounts prior to campaign kick-off. Won a $1.5M order from Canadian Tire with Wal-Mart, K-Mart and Zeller’s all piggybacking ads.

Developed competitive edge with distinctive packaging. Identified overlooked niche market in auto air fresheners. Sourced supplier in the Far East and developed unique, six-sided Visine packaging for Regal Crown line. New design concept won over major accounts like Wal-Mart and Strauss Auto. Sold nearly 1 million units first year.

Drove Rally Manufacturing sales from $4M to $70M. Small $4M manufacturer saw growth potential in pickup truck accessories. As National Sales Manager, hired independent reps and worked with Marketing to develop and roll-out new products. Booked $1.5M order with AutoZone and steadily increased volume for seven straight years.

CAREER HISTORY

Sales/Marketing Consultant, Pilot Recreation and Firelounge Outdoors (2005-Present). Played an active role in the startup of two profitable ventures serving the outdoor/marine recreation markets. Contributions in launching breakthrough products, opening doors at major accounts and developing successful new e-commerce concept.

Executive VP, Quest Industries, (1993-2004). Spearheaded new venture that became most innovative automotive accessory manufacturer in US. Held P&L responsibility for $30M and managed staff of 65 at peak. Annual growth averaged 17% annually. Company sold for the benefit of shareholders in 2004.

VP Special Markets, Winner International, 2000-2003. Increased sales of slow-moving Designer Club® by revitalizing accounts such as Wal-Mart, Western Auto and Auto Zone. Built sales to $17M.

Earlier: National Sales Manager at Rally Manufacturing and Regional Sales Manager for Cal Custom/Hollywood Accessories. Also, learned consumer marketing first-hand with Revlon, Inc., in-store promotion with Polaroid Corp. and cold-call B2B selling with STP Corp to start off my career.

Leisure Activities: Travel, fishing, cooking and reading.

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