Ann Hollingworth
**** ********* ****. ****, #***, Toronto, ON Canada M8V1E5
Telephone: 716-***-**** / Email: ****************@*****.***
URL: http:// www.annhollingworthads.com
Top performing, dynamic Creative Director in the Advertising field possessing a verifiable record of achievement,
with superior communication, management, and presentation skills
Key Accomplishments
Campaigns
• Responsible for creating the original Volkswagen ads for the Canadian market. This resulted in several awards and international recognition, with Volkswagen corporate ad realized in the Canadian Advertising Hall of Fame. Oversaw all print and photography, managing a team of four.
• Key role in creative development which was instrumental in increasing P&G’s Always brand from a 4 share to 1 share within a twelve month timeframe. Managed a group of four creative. Maintained a one share throughout.
• Spearheaded launch campaign for Millennium Hotels/Resorts in North America. Campaign so successful agency won European launch assignment. Created Missouri Tourism second year campaign, winning several creative awards. Managed a department of twenty in cross-functions.
• Hand picked to develop pitch for merger of Atlantic Telephone Companies to Alliant. Managed a department of ten.
• Played key role in start up of Direct Response Advertising division of BBDO. Successfully integrated cross-functional approaches to direct response. Selected to bring forth a team designed to establish and execute the Bell ebusiness to CEO’s, CFO’s, and IT executives, resulting in full integration and more success within a 3-month period than IBM and Sprints ebusiness campaigns of 3 years. Earned numerous creative awards in each division and presented as case history by BBDO. Managed a team of fifteen.
• Conceived and designed the Scotia bank direct response calculator for home mortgages that became much copied by other bank campaigns in Canada.
Oversaw the creation of the graphic standards for the direct response mailings for Scotia bank. Supervised five people.
Ann Hollingworth, pg. 2
Summary of Qualifications
• Dynamic career reflecting progressing advancement, superior accomplishments, and talent for maintaining profit growth.
• Demonstrated ability to manage top producing, diverse teams of creative individuals.
• Achievements recognized both regionally and nationally. Hard working team player, consistently assuming additional responsibilities.
• Taught over 100 students each semester at the Ontario College of Art & Design
• Recognized for winning creative awards and helping existing clients continue to grow their business working in cross-functional campaign management.
• Extremely comfortable and successful working with difficult and diverse clientele. Strong presentation and sales ability.
• Keen organizational, analytical, problem solving and decision making ability.
• Articulate communicator exhibiting high-level business ethics and performance standards.
Accounts
Financial
Erie County Bank (US), Toronto Dominion Bank, Midland Doherty, The Mutual Group,
Royal Canadian Mint, Chase Lincoln First (US), Scotia Bank, Royal Trust
Food & Beverage
Budweiser, Nabisco, Cadbury Schweppes, Amstel Brewery, Nestle, Carnation, Dominion
Grocery Stores, Coca Cola, Sun Pac, Remy Martin, Molson, Seagrams
Automotive
Volkswagen, Hyundai, Kia, Chrysler
Technical/IT/Telco
Phillips, Braun, Sony, Northern Telecom, IMC, Bell, Sympatico, FedEx
Packaged Goods
Carter Wallace, Colgate Palmolive, Boyle Midway, Kimberly Clark, Scott Paper, Union
Carbide, Proctor & Gamble, Warner Lambert
Imaging
Kodak (US, Canada), Hasselblad, Nikon, Canon, Polaroid
Travel & Tourism
Hilton Hotels, King Edward Hotel, Barbados Tourism, Canadian Airlines, Stratford
Festival, Celebrity Cruise Lines (US), Millennium Hotels, Missouri Tourism, Fairmont
Retail
The Body Shop,Wendy’s, Petro-Canada, Eaton’s, Printing House, Tim Hortons, Harvey’s, Barnes & Noble Bookstores, Starbucks, Kilpatrick’s, VWDealers,
Ann Hollingworth, pg. 3
Corporate
Allied Van Lines, Union Gas, Intergold Corp, IBM, Volkswagen, Cleveland Public Power
Environmental/Public Service
Scenic Hudson (US), Cdn. Diabetes Association, Cdn.Cancer Society, Duchess County Outreach
Educational
Duchess Community College, University of Nebraska Press, Marist College,
Arkansas Tech
Agriculture
Monsanto, Syngenta
Professional Experience
Creative Director BWCommunications / U.S. & Canada
2000-Present
Associate Creative Director BBDO Response / Canada
1998 – 2000
Creative Director/ Instructor BWCommunications,
1993 – 2001 OCAD / Canada
Group Creative Director DMB&B / Canada
1988 – 1992
Art Director Bates, DDB, BBDO
1978 – 1988 JWT, Leo Burnett / U.S. & Canada
Awards
Member Canadian Advertising Hall of Fame, Silver Microphone, Missouri Tourism / New York “ADDY” /The ONE SHOW, Volkswagen, Amstel Brewery / T.O., NY Art Director’s Shows, A&P, Volkswagen, Kimberly Clark, Allied Van Lines / Bessies, Kimberly Clark, Budweiser / International Monitor Awards, P&G /RSVP’s & Caplans, FedEx, Sympatico, Bell
Education
University of Nebraska, School of Visual Arts, New York, NY