Marketing and Public Relations Professional
Resume:
Joseph M. Zvanut
Charlotte, NC *8227
Contact Phone: 704-***-****
E-Mail: *******@********.**.***
EXECUTIVE INTRODUCTION:
Seasoned professional with broad industry experience providing leadership in branding, product development, project management, national account sales, marketing and public relations. Skilled in developing and delivering clear brand messaging with excellent analytical and presentation skills. Strong talents in strategy development, target market segmentation, competitive analysis, budgeting, and promotion planning.
KEY ABILITIES
Market identification, segmentation and development; profit and loss responsibility; Contract Negotiation; Corporate Sponsorship Management; Personal Endorsement Contracts; Licensing and intellectual property protection; Distribution Channel Development; Brand Management; Public Relations; Advertising & creation of Collateral Materials: Web-site Development, E-Business and Internet Marketing; Tradeshows and Promotions
REPRESENTATIVE ACCOMPLISHMENTS:
> Corporate Fly-In Program generates unprecedented off-season sales to distributors of $5.2 million.
> Customers attending sponsored NASCAR events deliver $800,000 in add-on sales from national accounts.
> Negotiated personal services and endorsement contracts with Cal Ripkin, Jr. that increased distribution points by 13%.
> Negotiated presenting sponsor contract with the Golf Channel that exposed 17 million customers in target market demographic to company products and services. .
> Successfully redesigned corporate and seven separate brand websites on a budget of less than $12,000. .
> Edited and published quarterly newsmagazine distributed to 19,000+ customers responsible for $350 million in annual sales. .
> Lead the launch of revolutionary technology that lead to increasing market share by an estimated 5%.
> Introduced the Electronic Press Kit that garnered much acclaim from the trade and general press.
INDUSTRY EXPERIENCE
Auto ID Systems: Bar code recognition; RF/ID tags; portable data collection systems
Wireless Communications: Cellular; wireless networking; 802.11; Blue Tooth
High-Tech Manufacturing: Personal Computers; network control systems; routers; multiplexers
Transportation & Logistics: Package tracking; international freight movement
Capital Goods Manufacturing: Specialty golf-course maintenance equipment; utility vehicles
RELEVANT EXPERIENCE:
Z-PR
May 2006 to February 2007
Marketing and Public Relations Counsel
Expertise: Target Market Identification and Brand Messaging; Competitive Analysis; New Product Launch; Market Research; Distribution Channel Development.
Achievements:
Brand development
> Creation of on-going brand management process for client’s US-directed products.
> Development and implementation of one- and two-tier distribution channel strategy.
> Plan for trademark and copyright protection of corporate and product brands.
> Product distribution and pricing strategy.
> New product launch planning and execution.
> Advertising and promotion plans.
TEXTRON, INC.
2002 to 2006 (Jacobsen, A Textron Company)
Positions: Advertising and Promotions Specialist; Company Publicist; Sales Promotions Specialist
Expertise: Strategic Partnerships; Corporate Sponsorship Management; Contract Negotiation; Licensing; Tradeshows and Promotions; Public and Media Relations; Brand Management; Web-site Development, e-Commerce and Internet Marketing.
Achievements:
> $5.2 Million in off-season sales delivered through Corporate Fly-In Program.
> Orchestrated and managed corporate sponsorships (Wachovia Championship, Lowe’s Motor Speedway and Victory Junction Gang Camp) to improve corporate image, create opportunities to build B2B relationships and deliver consistent, high dollar sales.
> Coca Cola 600 Million Dollar Hole-In-One promotion developed from joint marketing and promotional agreement negotiated with Lowe’s Motor Speedway.
> Initiated and managed product endorsement, licensing and personal services agreements with Cal Ripken, Jr.
> Pioneered first prenting sponsor agreement for the Big Break and LPGA/Canadian PGA Tour shows on the Golf Channel.
> Managed media and public relations.
> Developed marketing collateral for seven brands.
> Created highly interactive web site that included e-commerce and secure area for company dealers.
> Edited and published company magazine, Your Course, distributed to decision makers in target market segments.
> Developed method to track pull-through retail sales to attendees of corporate sponsored events.
CONTINUUM TECHNOLOGY CORPORATION
1999 to 2002
Position held: Director of Marketing and Business Development
Expertise: Strategic Partnerships; Distribution Channel Development; Brand Management; Marketing Collateral; Tradeshows.
Achievements:
> P & L responsibility for line of business.
> New product development.
> Restored dormant domestic dealer distribution channel.
> Built and managed successful International reseller organization.
> Negotiated profitable licensing and OEM manufacturing contracts.
HAND HELD PRODUCTS
1996 to 1999
Manager of Mobile Data Business Development
Expertise: Strategic Partnerships; New Product Development; Business Development; Channel Management; Trade Shows; Advertising and Marketing Collateral.
Achievements:
> Built strategic partnerships between software developers, system integrators, equipment suppliers and network operators.
> Lead the development of new products and functionality.
> Authored articles and editorials published in major trade publications.
OTHER WORK EXPERIENCE:
WEDDINGTON HIGH SCHOOL
August 2007 to Present
Teacher licensed through North Carolina Lateral Entry Program.
> Developed and taught Level Two classes on principles of business and sports and entertainment marketing.
> Used real world experience in business, marketing, promotions and sales to develop classroom curriculum.
> 94% of students performed at or above grade level in statewide 2007-2008 End of Class Testing.
ARNOLD PALMER CADILLAC
March, 2002 to August 2007
Sales Associate
> Sold Cadillac automobiles to high-end consumers in the greater Charlotte metropolitan area.
ADDITIONAL EXPERIENCE:
National Account Sales
> Racal-Milgo Data Systems (Accounts: Federal Express, Schering-Plough, Tyson Foods, First Tennessee National Corp.)
> Wang Laboratories (Accounts: Shelby County Government; First Tennessee National Corp.; Methodist Hospital Systems)
Senior Project Management and Six Sigma Quality Improvement Process
> Motorola (Account: Federal Express)
Product Marketing and New Product Development
> Symbol Technologies (Products: Portable Wireless Data Collection Systems; 802.11b data communications)
Sales and Business Development
> IBM Office Products Division
> Dictaphone Corporation, a Pitney Bowes Company
> W. A. Brown Instruments, Inc.
MILITARY SERVICE:
U.S. Air Force – Ellsworth AFB, SD
Minuteman Missile Launch Control Officer
> Squadron Command Post Deputy Crew Commander.
> Honorable Discharge
EDUCATION:
Master of Arts
University of Northern Colorado, Greeley, Colorado
Bachelor of Science
University of Tennessee, Knoxville, Tennessee
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