Real Estate Management

Francine A. Edelman

** *** ******* ******

Hastings-on-Hudson, NY 10706

C: 914-***-****

H: 914-***-****

E: ***************@***.***

Executive Profile

Senior Marketing Executive with over 25 years of integrated brand response experience in Pharmaceuticals, Financial, Automotive, Telecommunications and Packaged Goods

Key Attributes:

• Strong leadership, interpersonal and mentoring skills

• Adept in building lasting relationships with clients and employees

• Excellent track record of acquiring, retaining clients and growing business

• Experienced in both Consumer and Business to Business

• Solid understanding of consumer insights and data analytics

Professional Experience

DKI August 2007 - August 2011

Director of Client Services

Responsible for all Client P&L’s, negotiating contracts and overall contributing to the agency's growth while maintaining high client satisfaction

• Current Clients include Novartis, Genentech, Takeda, PharmaDerm, Astellas and GSK/HGS

• Helped lead team in new digital innovations which resulted in a substantial increase in organic revenue

• Conceived and participated in the creation of a virtual walk-a-thon for Novartis' Carcinoid syndrome; worked with Advocacy groups to ensure success and participation in the walk

• Launched the first web-based RM program for Genentech, PharmaDerm, Takeda and GSK/HGS

• Led the team in presenting social media initiatives which included Facebook fan pages for Novartis and Astellas

• Presented and sold in mobile versions of websites and a variety of mobile applications to Novartis and GSK/HGS

• Involved in new business pitches which resulted in 25% growth in annual revenue in 2010

• Established Account Management meetings to ensure projected goals are met

• Involved with all client business to help organically grow and/or maintain current portfolio

• Work closely with the CFO to establish departmental budgets and profitability goals

• Past clients at DKI include sanofi-aventis (Involve Nurse website for Taxotere), Forest Laboratories (Namenda RM program targeted to caregivers)

Greater Than One October 2006 – June 2007

Consultant

Worked with the Director of Strategic planning to re-vamp the agency’s interactive positioning and credentials; worked on new business pitches

Within less than 6 months brought in SL Green, the largest commercial Real Estate Company in the tri-state area; included website development and off-line sales promotional pieces

I2i Communications (an Omnicom Company) 1996-2006

President

Full P&L responsibility for the New York and Atlanta offices of I2i, the agency that ranked in the top 2% of all Omnicom companies for high client satisfaction, employee satisfaction and profit margins

Grew agency from 12 people with one client to over 100 employees servicing multiple clients

• Delivered 10 consecutive years of double digit growth

• Capitalized billings grew from $15MM to $100MM

• Established an Executive Board within the Agency

• Involved in all new business pitches

• Maintained less than a 1% attrition rate among employees (when keeping talented people was a key concern)

Key Clients:

BellSouth

Grew business from $2MM in fee to $10MM annually

• Created, produced and tracked KPI's for integrated campaigns which included: DRTV, radio, OOH, print, interactive, mail and bill inserts

Pfizer

Created all DTC communications for the Lipitor and developed their “first” Brand Response TV campaign for the product

• Grew the Lipitor business exponentially and captured over 50% participation in the CRM program which was conceived and created by the agency (on and off-line)

TAP

Repositioned Prevacid in a highly competitive marketplace and more than doubled new RX’s within the first year

• Based on research fielded by the agency, developed specific targeted messaging for the CRM program; retention rates increased by 22%

Novartis

Handled strategic oversight and CRM launches for two brands: Elidel and Femara

• Created a CRM program for Elidel based on consumer insights research which educated consumers about their treatment options; exceeded enrollment goals by 25%

• Launched Novartis’ first DTC program for Femara, working closely in the field with oncology nurses, doctors and several leading Breast Cancer Foundations

• Based on field findings, created a “community program”

DEY LLP

Launched the first DTC program for DuoNeb

• Created off/on-line information program targeted to individuals with COPD

• Within first year of program new RX sales were met by April of that year

The Muldoon Agency 1995-1996

Managing Partner

Clients: SNET & McGraw Hill

P&L responsibility for overall operations of the company as well as severing as new business lead

Grey Direct

EVP, Management Director

Clients: Chase (HELOC & Jumbo Mortgages), Domino’s Pizza, Block Financial, Rogaine OTC, & M&M Mars

Responsible for the development and supervision of all strategic positioning and optimization of programs

Chapman & Partners

SVP, Account Director

Clients: NYNEX, Pitney Bowes

Handled all strategic development for campaigns and helped to drive creative messaging based on research that resonated with customers based on usage and service activity

McCann Direct

VP, Management Supervisor

Clients: American Express Gold & Platinum Cards, AT&T Small Business

Developed strategies for mining the “personal” card base for migration to gold card and supervised all AT&T DRT

Chapman Direct (Chapman & Partners)

Started as an assistant to a senior partner

Held positions of production manager, Assistant A/E, A/E and VP, Account Supervisor

Clients: New York Telephone, United Stated Navy Recruiting Command, IBM

Professional Highlights

• Quoted in David Maister (former Harvard Business School Professor) and Kevin McKenna’s book, “First Among Equals”

• Quoted in David Maister’s book, “Practice What you Preach”

• Member of Rapp Collins Worldwide Board

• Guest Lecturer at the UNC Chapel Hill Graduate Business School

• President of the LGA of the St. Andrew’s Golf Club in Hastings, NY

Education

University of South Florida, BA

New York Real Estate License

Senior Management Program (Babson) Undergraduate

Senior Management Program (Babson) Graduate

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