Sales Marketing
Resume:
Victoria Kinney Beauty Marketing & Public Relations Specialist
***********@*****.*** phone 949-***-****
Education- B.A. Marketing, Media Communication from Point Loma Nazarene University
Minor in Public Relations & Business, A.A Graphic Design
Salary History $75,000 annually- negotiable
CAREER HIGHLIGHTS
Over 6 years of experience- Delivered 326% return on investment instantly with marketing/advertising campaign for AminoGenesis Beauty 2011. Increased e-commerce sales by 500% in 2 years, increased web traffic from 2,000 hits weekly to 156,000 weekly. Secured 2 multi-million dollar accounts worth over 5 million in gross sales, including Shop NBC, TV shopping Japan and TVSN Australia with effective marketing efforts, advertising, branding, product development and design campaigns with respective buyers. Produced 20,000 new e-mail marketing opt-in subscribers in 3 days with unique, free, marketing effort. Won Total Beauty, Editors Choice Award 2011 for full product development, formulation, design and marketing with Lips to Love Instant Lip Plumper. Secured over 300 Magazine, Press, TV features and blog features for clients in 2009-2012. Personal interview featured on E! news regarding health and beauty. Secured Advertisements at remnant pricing, due to negotiations and saved over $250,000 in ad costs. Increased facebook/twitter/linkedin connections from 50 to 40,000. AminoGenesis line wide re-design and New product launch 2012. Current Miss Irvine 2012.
PROFESSIONAL EXPERIENCE
Marketing & PR Director AminoGenesis Skin Care & Beauty 2009- 2012
• Marketing, Public Relations, Sales Kit development (marketing materials, video, press releases and ad schedules to secure sales), Press Kit, TV Shopping Kit
• New Product Development start to finish, Formulation research, E-Newsletter marketing, Focus Group testing/production and marketing results
• Graphic Design, Light Web Design, Marketing Material design/composition and Copy Writing, Social Media Marketing, Advertisement buying and negotiating, Component Design and Buying, Packaging Design and content
• Competition Analysis, Video production, editing, shooting, casting, Photo shoot production, Affiliate marketing, Branding.
Marketing & Public Relations Specialist- CEO of Victoria Kinney Marketing and Public Relations 2006-2009
• Skin Vie anti-aging-
• B. I. O. Inc. Beauty-
• Living Textiles-
• Jodi LaBossiere Miss US United-
Marketing Director- UTC Financial Private Investment Firm 2008-2009
• Marketing and Graphic Design for over 10 investment opportunities and small businesses in the beauty, book and property industries. UTC Financial went out of business in 2009.
PROFICIENCIES
Google Adwords & Analytics, SEO, Facebook Advertising, Linkedin Advertising, Youtube Advertising, Twitter Advertising, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe InDesign CS5, Adobe Dreamweaver CS5, Mobile Storm, Constant Contact, Bronto Email Marketing, 3Dcart e-commerce platform, CyberLink video Editor, Microsoft OS, MAC OS, Mail Order Manager, Power Point, Excel, Word, Publisher, Works, Affiliate Marketing Platform, FTP programs etc.
REFERENCES
Jodi LaBossiere Miss U.S. United (Former Miss Canada) Shop NBC TV Host, Cover Model and Celebrity- 818-***-**** **********@*******.***
STRATEGIES TO IMPLEMENT: New Product Development, Building Email Marketing List, Building E-commerce Retail Sales, Secure new TV shopping channels, Secure new Wholesale accounts, Increase Social Media Marketing, Implement Aggressive AD campaigns, Implement Aggressive Public Relations Campaign. Creative branding, Create Press Kits, Media Kits and Sales Kits complete with - product one sheets, brochures, press releases, power points, videos, ads, promotional artwork, product photography, models, ad schedules, press schedules, samples and all other materials that will ensure sales success.
COVER LETTER:
Dear Beauty Industry Professional,
My passion for marketing, sales, public relations, advertising and bringing well deserved success to all is consuming and my ultimate purpose in life. I would love nothing more than to meet with you to discuss the many opportunities to implement proven marketing strategies that will increase your gross sales across numerous channels, including the retail, e-commerce, wholesale, distributor and TV shopping mediums. As the Marketing Director for AminoGenesis Skin Care and Beauty I have been given the privilege of taking the company to unforeseen heights by procuring 2 multimillion dollar TV shopping accounts, increasing online traffic from 2,000 hits weekly to 156,000 weekly, increasing retails sales by 500% in 2 years, securing a 326% instant return on investment with various marketing campaigns and securing over 20,000 new opt in email newsletter subscribers in one day with innovative marketing techniques as well as securing over 300 press, magazine and TV features including interviews on E! news due to my holding the current Miss Irvine USA 2012 title.
I have received awards and recognition for my active role in all new product research, formulations, development, packaging, design and content. I conduct graphic design, public relations, marketing, branding, advertisement, sales, presentation, tv hosting, copy writing, web design, focus group testing and more for my clients all for the purposes of ultimately increasing their annual gross sales through their multiple distribution and sales channels.
The methods and resources that I bring with me include lists of over 5,000 media contacts emails and addresses, close industry relationships with top cosmetic chemists Dr. Joseph Lin and Muhktar Siddiqui who are revered as the leaders in the cosmetic industry in the US, graphic design abilities and resources, affiliate marketing networks, component manufacturing discounts and relationships (hct, cosmopak, arminak etc.) printing and marketing material resources and discounts, research and development resources with Silab, Lipotec labs, Sederma labs, Croda and many others, as well as close relationships with TV shopping channels Shop NBC, TVSN, Japan TV and countless others, Celebrity relationships with the Miss California Pageant System and Marketing Strategy leaders and consults with top Marketing Gurus in the beauty industry today.
I would love to utilize my experience, knowledge, continued education in marketing and my previous success all for the benefit of your company and secure myself and an integral element of your continued and increasing future success. Thank you.
Victoria Kinney
Beauty Marketing & PR Specialist
***********@*****.***
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