VIKRAMJEET SINGH BAHADAURIA
D-*, Hanuman Colony, Gola ka Mandir, Gwalior (M.P), Pin: 474005
Contact: +919*********,E-mail: ******@*****.***
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SENIOR SALES & MARKETING PROFESSIONAL
Strong record of exceeding performance benchmarks consistently during the career span
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PROFILE
Dynamic and competent professional with MBA –Marketing, Total work Experience 8+ years out of which 5+ years of qualitative experience in Business Development, Corporate Marketing,Brand Management of agro Engines and Event Management and over 3 years as Electrical Engineer with reputed organizations.
Recognized as a proactive individual who can rapidly identify business problems, formulate tactical plans, initiate change and implement effective business strategies in challenging environments to enhance revenue generation, market share expansion and profitability.
Dexterity in assessing changing market environs with an insight into the domains of market research, customer relationship management and business development; capable of establishing new milestones through evolved managerial skills.
Demonstrated ability to manage human, financial and material resources towards the achievement of stated objectives, to plan and manage work program’s and to lead, motivate and provide effective guidance to a team of professional and support staff.
Core Competencies
Strategic Marketing~ Brand development-Business Development ~ Institutional Sales~ Channel Development~ Market Intelligence~ Client Relations Management ~ Procurement of construction material at site~ Team Leadership~ Strong Interpersonal Skills
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PROFESSIONAL EXPERIENCE
TAFE MOTORS &TRACTORS LTD ( PREVIOUSLY EICHER TRACTOR LTD.), AT KOLKATA
(Present ctc 8.16lakh and Expected 10-11 lakhs ) 23-August2011 to Presently
Asst. Manager Marketing for (Wes Bengal & North Eastern states)
Expansion of channel network & Develop Dealers network to expand product reach in the market to exploit maximum business potential in Kolkata& North Eastern States.
Managing the market to develop, brands and business through Branding, VAN campaign, Channel sales & Institutional sales of Agro Industry(rice mills,Tea gardens,Sugar cane mills, wheat mills etc) in the market
Conceptualize/ implement revenue generating business strategies, establish business relations with clients, thereby ensuring higher market share
Handle the entire gamut of activities related to the company’s Vision, Values and Strategy; ensure revenue generation and enhance market share
Devise new initiatives and converting them into viable projects while tracking market dynamics and draw inputs to realign tactics/strategies to counter competition
Strategy planning for enhancing brand image, acceptability and positioning, resulting in increased sales and consistent growth in business opportunities
Heading, mentoring and motivating a team of Marketing executives to facilitate achievement of sales targets, renewal targets, persistency targets & recruitment targets; thereby ensuring accomplishment of targets
Focusing on the development and promotion of the executives while monitoring and training them regarding product knowledge, sales skills & recruitment skills and leadership and team management skills
Organizing events and industrial seminars in Bengal Chamber of Commerce
Crompton Greaves Ltd, Indore (M.P.) Nov-2009 to Aug 2011
Executive Sales & Marketing
Nurturing the Industrial / Corporate sales of L.T. Motors, Alternators & AC Drives in whole Madhya Pradesh(India)
Increasing channel sales along with existing strong dealer network
Achieving monthly sales targets
Achieving monthly collection targets
Achieving monthly order inputs
DIC INDIA LTD, KOLKATA Feb08- Nov09
Corporate marketing/project co-ordinater
Developed strategies for enlarging the core market base of the institute based on market research data and drove the business volume growth while monitoring competitor strategy, building counter strategies to increase the market share
Drafted, implemented and monitored winning business strategies for sales, brand and corporate communications to drive growth in business volumes as well as profitability for U.V. Varnish, Gravure & offset Printing Inks( Paste & UV Inks.
Worked as project coordinator for consultant (Mott-Macdonald UK) at site in turnkey project for new factory at Dahej SEZ (70km from Baroda) in Gujarat. from 10-march 2008 to 20 feb-2009.
Handled entire inventory, monitored delivery performances and ensured availability of materials across all locations as per defined delivery schedules
Procurement of construction material (steel, cement, aggregates etc.), engineering equipments and production machines by generating tender and quotations.
Co-ordinate with contractors to fulfill their requirement and their workers to work safely at site & Coordination & liaise with Government Agencies for all matters like-power distribution & Sourcing..
Develop channel network to expand product reach in the market to exploit maximum business potential in Chhattisgarh, Orissa, West Bengal, Bihar & North-East regions.
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PREVIOUS ASSIGNMENTS
FLEX CHEMICALS LTD Feb 2006- Jul 2006
Electrical Engineer in Maintenance of ACB, VCB, MCCB & Power transformers in polymer
Chips plant at Malanpur industrial area near Gwalior (M.P.)
GOLD STAR STEEL PVT.LTD May 2005- Dec 2005
Electrical Engineer in maintenance of steel factory at Raipur(C.G.)
STEEL ABRASIVES INDUSTRIES LTD July2003- May 2005
Electrical Engineer in Maintenance of Steel factory at Raipur(C.G)
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EDUCATIONAL & PROFESSIONAL CREDENTIALS
MBA Marketing, 2008
Army Institute of Management, Kolkata, WBUT, 65%
B.E Electrical, 2003
Government Engineering College, Raipur, Pt. Ravi Shankar Shukla University, 56%
Computer Skills
SAP R/3 Sales and Marketing Module
Oracle 11i sales and Inventry module
MS office
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Date of Birth: 6th June 1979
Language Proficiency: English Gujarati, Bengali, Marathi, Punjabi, Russian, Chinese
References: Available on Request