Marketing, Project Management and Design Professional
Resume:
VALERIE MOODY
Kenosha, Wisconsin *****
***.*****@*****.***
http://www.linkedin.com/in/valeriemoody
BACKGROUND SUMMARY
Marketing and Design Professional with extensive experience in branding and product development in diverse environments. Strong ability to strategically lead projects and teams to assess client needs and develop innovative solutions that expand market share and enhance profitability. Demonstrated accomplishments in:
Package Design
Advertising
Social Media
Vendor Management
Budgeting
Process Improvement
Project Management
Trade Shows
Concept Design
PROFESSIONAL EXPERIENCE
ANDIS COMPANY, Sturtevant, WI 2004 to 2011
Manufacturer of professional and consumer clippers and trimmers for the barber, beauty, hospitality, and animal industries.
Creative Marketing Manager
Responsible for all aspects of corporate and product marketing. Managed 7 staff members, agencies, web developers, vendors, copyrighters and freelance designers.
Successfully led and developed marketing team to create marketing collateral, packaging advertising and websites to elevate brand quality and company image.
Managed all product marketing activities for seven global markets, encompassing package design, websites, trade shows, social media, videos, advertising, newsletters, electronic/corporate communications, sales support and presentation materials. Results included enhanced brand recognition and increased market exposure.
Developed diverse product brands and multi-lingual international brands, conducting research and implementing proactive strategies that ensured adherence to market trends.
Led art direction and store audits for design projects, providing recommendations that ensured consistent branding and increased sales.
Developed social media presence, digital marketing and QR code technology through conducting market research and customer surveys, targeting key growth markets while expanding product offerings.
Implemented processes and procedures for transition to digital systems that saved over $150,000 annually.
Collaborated with cross functional teams and partnered with sales, rep groups and engineering teams to ensure successful new product development and product launch strategies.
Developed and wrote databases to track product implementation, trade show management, advertising, website and marketing initiatives, providing reports needed by management for effective decision making and timely project completion.
ROYAL SOURCE, INC., Gurnee, IL 2001 to 2004
Personal products manufacturer and distributor.
Creative Services Manager
Provided art direction and design concept through completion for 5 separate companies. Product lines included organic body/spa care products, consumer products, pharmaceutical and nutritional supplements. Responsible for product packaging, POP, tradeshow signage, print collateral, presentation materials and web design.
Developed and implemented systems to track and monitor work flow, project costs, and archival/distribution of digital files to streamline operations and reduce costs.
Managed graphics department and agency design projects, providing innovative marketing programs that increased revenue.
Created and led direct mail marketing programs from conception to completion, successfully staying within budget while meeting deadlines.
Worked with business development and science teams to develop marketing plans for personal care products that aligned with consumer trends and niche markets.
Developed vendor relationships and negotiated contracts and pricing that resulted in improved product quality and 30% cost savings.
AUTODESK INC., Tualatin, OR 1996 to 2001
Developer of AutoCAD and multimedia software.
Graphic Designer/Project Manager 2000 to 2001
Responsible for design, layout and production of software packaging and related components for the entire software line. Managed projects to meet domestic and global product launch dates.
Sourced and managed printers, agencies and vendor relationships to reduce costs and improve quality.
Distributed artwork, tracked, and maintained archiving system for global distribution, collaborating with art directors, writers and editors to meet tight deadlines.
Graphic Designer, San Rafael, CA 1996 to 2000
Responsible for production and design for Creative Services Department. Projects included marketing materials, software packaging/components, web graphics, logos, trade show graphics/signage, direct mail, catalogs, brochures, press kits, and corporate training materials.
Worked with business development and web teams to develop marketing materials directed at targeted consumer markets.
Provided Macintosh technical support, developing creative solutions to enhance project results.
TECHNICAL SKILLS
Macintosh, PC and Mobile Platforms
Websites, Content and Architecture
Graphic Design, Production and Printing Processes
Social Media Platforms: Facebook, LinkedIn, YouTube, BlogSpot, Foursquare, Twitter
Productive Software: Microsoft Project, Filemaker Pro, Excel, Word, PowerPoint
Design Software: Illustrator, In Design, Photoshop, Quark, Photoshop
PROFESSIONAL DEVELOPMENT
Computer Science- University of California Davis, Davis, CA
Business Administration- Diablo Valley College, Pleasant Hill, CA
Graphic Design Program- PCC, Portland, OR
Certificate, RAMAC Management Training
Typography, Layout, Design and Theory Project Management Communications
DISC Behavioral Evaluation / Leadership Training
FREELANCE WORK
MOODY GRAPHIC DESIGN, Kenosha, WI 1998 to Present
Owner
Provide graphic design solutions for companies with a passion for enhancing branding and imaging.
STRIPWAX, Kenosha, WI 2000 to Present
Owner/Art Director
Self-syndicated comic strip/record review with a cumulative readership of over 1 million in the US and Canada. Work is currently featured on various websites and several weekly print publications.
THIRD COAST DIGEST, Milwaukee, WI 2011 to Present
Contributing Writer, Threads fashion column. Create monthly fashion article featuring the latest trends in clothing and accessories.
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