Sales Manager

STRATEGIC MARKETING MANAGEMENT

A results-oriented brand/marketing manager with an MBA in marketing and advertising and over 12 years experience in marketing management, brand building, and sales for an industry leader in the consumer goods industry. Proven ability to discover and access new channels of business, which significantly increased net sales over $5,000,000. Strengths in management analysis, persuasion, problem solving and follow through to enhance the contribution the brands bring to the company’s growth and profitability.

• Strategic planning and brand management

• New product development and introduction

• P & L responsibility

• Creation of new channels of distribution

• Marketing research coordination

• Development and placement of advertising

• International business experience

• Export business development

SELECTED ACHIEVEMENTS

• Managed product integration resulting from company acquisition. Identified new sales channels for acquired product, evaluated and developed new packaging, launched advertising campaign, and developed brand awareness, building the product to #1 in the company’s product line and capturing sales from industry leader.

• Generated and managed business-to-business sales of $40 million with 19-contract manufacturing and private label accounts. These private label accounts included Winn Dixie, Kroger, Food Lion, Giant Foods, Shaws, Hannaford Brothers, Acme, Albertson’s, Ingles, Meijer, ShopRite, Weis, and Stop N Shop. Identified niche opportunities and created products for industry leader, resulting in increased sales of $2 million in one year.

• Extended brand position through new products, package configurations, and sales channel extensions, increasing brand income from $12 million to $20 million in two years.

• Starting with a base of zero developed a $7 million Food Service program within 3 years by marketing products to schools, airlines and convenience stores.

• Developed a $20 million vending business through new product development, brand extensions, and promotions. Built products to #1 position in two industry categories.

• Developed cracker sandwich brand into #1 position in military commissaries internationally, utilizing coupon redemption and display programs. Displaced the major competitor.

• Targeted and developed the export sales channel, opening new markets in South America, the Caribbean, Europe and Canada. Built a $3 million sales channel within 2 years.

PROFESSIONAL EXPERIENCE

BURKHARDT CONSULTING GROUP, Raleigh, NC - 2000 - present

Marketing and Sales Consultant

Successful marketing and sales programs developed for:

RBC Center Raleigh, NC, Fusion Salon Studios Raleigh, NC, Measurement Incorporated, Durham, NC

Wake County, Raleigh, NC, Hairmetrics, Raleigh, NC

AUSTIN QUALITY FOODS, Inc., Cary, NC - 1983-2000 - A leading manufacturer of single-serve baked snacks with annual sales of approximately $200 million.

Marketing Manager, 1999-2000 – Developed and evaluated new sales channels. Managed marketing of packaged food products for Supermarket, Club Store, Mass Merchandiser, Military Commissary, Vending, Food Service, Contract Manufacturing, Export market segments. Directed new product strategy utilizing advertising agencies and public relations expertise. Developed and coordinated trade show booths, promotional literature and sales programs launching products which became company’s leading sellers. Included interviewing and hiring decision for 2 Product Manager positions. Microsoft Office expertise including Word, Excel and PowerPoint

Brand Manager, 1996-1998 - Accepted total responsibility for product development and marketing strategy design and implementation; managed development of advertising agency and public relations strategy and coordinated external marketing services for branded product line. Cross-functional team building management to design and develop new products.

Business Development Project Manager, 1994-1995 – Directed R&D and conducted consumer tests to design and introduce new products. Developed packaging and promotions for new branded supermarket product line and private label supermarket accounts. Nielson and IRI experience to support introduction.

Contract Manufacturing Manager, 1991-1993 – Directed product development for business to business sales of food products under other manufacturer’s labels. Managed 19 contract manufacturing and private label accounts with more than $40 million in annual sales including the leading US cookie manufacturer.

International Management Trainee, Germany and Switzerland, 1986-1987 – Applied marketing techniques to European food products and international markets. Gained solid understanding of cross-cultural issues while working in Europe. Conversational German abilities.

Marketing Assistant, 1985 – Worked directly for the VP of Marketing. Total responsibility for new product literature and promotion development. Assisted in the development of Canadian sales and marketing plans.

Customer Service Representative, 1983-1984 – Learned company’s product line and sales force. Assisted in the development of promotions and new products.

EDUCATION

Master in Global Management, Thunderbird School of Global Management, Glendale, AZ, 2008

MBA in Marketing/Advertising, Wake Forest University, Winston Salem, NC, 1991

BA in Political Science, Carolina at Chapel Hill University of North NC, 1983,

PERSONAL

2308 Gaddy Drive

Raleigh, NC 27609

(c) 919-***-****

w3389n@r.postjobfree.com

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