Management Web
Resume:
Michael Lykhinin
**** ****** ******, *******, ** 32828
*******@************.***
Web, application development, information architecture, content management, and social media integration strategist striving to create flexible web services architectures to support communications and marketing efforts, institutional advancement, information and knowledge management, collaboration, and efficient business transactions for any user on any device
Skills
• Information architecture, content and knowledge management, usability and accessibility, user interface design, instructional design, and training experience
• Web, social media, and email marketing, SEO/SEM, campaign management expertise
• Knowledge of web/email/social analytics, business intelligence, and data mining tools
• Experience with WCMS, CRM, DM, DAM, LMS, CDN, video streaming platforms, collaboration, and web conferencing systems
• Presentation and communication skills. IT project and team management expertise
• Negotiation, procurement, budgeting, and policy development experience
• Knowledge of systems analysis and design, SDLC, CMM, and TQM principles
• Experience with HTML, XML/XSLT, JS, AS, ASP, PHP, C++, VB, Java, .NET, SQL
Professional Experience
2011-present Director, OGI, Inc., Orlando, FL
• Developed budgets and managed projects/teams
• Advised clients on web/social media technology and content strategies
• Recommended IA and usability/accessibility improvements to customers
• Recommended and deployed web, email, and social analytics tools
• Implemented SEO/SEM measures
• Consulted customers on web, social media, and email marketing campaigns
2008–2011 Head of Web Services, University of Central Florida, Orlando, FL
• Developed unified web/social media content and marketing strategies
• Managed web, social media, and email marketing campaigns and communications
• Implemented SEO/SEM measures
• Managed IA and usability/accessibility optimization efforts
• Deployed a comprehensive set of web, email, and social analytics tools
• Deployed WCMS, CRM, DAM, DM, web conferencing, and collaboration systems
• Deployed web sites, applications, and collaboration tools for mobile devices
• Participated in writing a successful HIT regional extension center grant
• Participated in selection of regional extension center/faculty practice EHR system
• Formed and managed web services/policies and web content steering committees
• Developed web policies, hired/trained staff, and managed vendors and contractors
• Negotiated and maintained working relationships with vendors and spearheaded contract review and approval efforts
• Developed a 5-year strategic plan and annual budgets for Web Services area, collaborated on projects with IT and Communications
• Designed automated social software documentation model (patent pending)
2007–2008 Web Services Manager, Texas Tech University, Lubbock, TX
• Headed Administration and Finance and Libraries web sites redesign projects
• Implemented SEO measures
• Managed IA and usability/accessibility optimization efforts
• Deployed a set of web analytics tools
• Deployed web-based collaboration, workflow, and knowledge management systems
• Participated in deployment and roll-out efforts for a new ERP
• Developed web standards, hired/trained junior staff, and managed vendors
2005–2007 Web Developer/Instructional Designer, Texas Tech University, Lubbock, TX
• Developed web sites and applications for internal and external clients
• Managed physical and virtual web, application, and database servers
• Created graphics and print publications for internal and external clients
• Redesigned and delivered software training curriculum for faculty and staff
• Evaluated and recommended for purchase web systems and software
2004 Consultant, Capital One, Richmond, VA
• Participated in configuration and roll-out efforts for a web-based mail marketing specs management system
• Developed documentation for a web-based mail marketing specs management system and in-house developed applications
2004 Consultant, IEM, Inc., Baton Rouge, LA
• Provided software, graphics, web, and desktop publishing support
• Developed and edited user documentation, proposals, and reports
2003–2004 Consultant, Cingular Wireless, Lubbock, TX
• Conducted usability testing of a key call center knowledge management application
• Developed documentation, provided technical support, and training to call center staff
2001–2005 Freelance Web Developer, Lubbock, TX
• Developed and maintained web sites for local small businesses and non-profits, including LISD JJAEP, Lubbock Karting Assoc., JF Homes, Canterbury Assoc., etc.
• Recommended hosting/management solutions, trained customers to maintain websites
2001–2005 Instructor, Texas Tech University, Lubbock, TX
• Developed or participated in development of course web sites and applications
• Taught face-to-face and online Advanced College Rhetoric and Technical Communication courses. Was featured in The Chronicle of Higher Education article
Education & Training University of Central Florida, Orlando, FL
• MBA
Texas Tech University, Lubbock, TX
• MS in Management Information Systems
• MA in Technical Communication
Certificates:
• Content Management
• Web Analytics
• Usability/Accessibility
• Instructional Design
• Quality Management
Associations & Awards Professional associations:
• Educause
• Association for Computing Machinery
• Society for Technical Communication
Awards:
• 2003 STC Excellence and Pacesetter awards
• 2006, 2009, 2010 STC Competition Awards
• 2011 STC International Summit Award
• 2010, 2011 Apex International Publication Excellence Awards
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