Sales and Marketing

ADAM MATHEW WILBUR

Strengths Hire and Manage Sales Teams

Design Successful Sales Cycles

Create Dynamic Marketing Campaigns

Outstanding Presentation Abilities

Innovative outlets and marketing for New Media

Accomplishments

• First syndicator to work with Sirius Satellite radio on a show for commercial stations.

• Took four struggling music shows and successfully marketed and sold them as “Weekend Rock Network”. Generated in excess of one hundred and fifty thousand dollars over two years.

• Participated in the development, created the marketing campaigns and successfully launched Car and Driver Radio, Lionel, Sally Jessy Raphael, Live Rich with David Bach and many more.

• Spearheaded the distribution, marketing and affiliate growth of more than 100 syndicated radio shows. 
Sold products and services in large and medium markets in the United States. Contracted with over five thousand clients using unique sales techniques and creative marketing plans.

• Consulted with CBS executives to program and promote FM talk outlets in New York, San Diego, Detroit, San Francisco, Philadelphia, Pittsburgh, Phoenix and Dallas.

• Profile article “Independent Wilbur Entertainment Beats the Odds” featured in Radio and Records.

Experience

New Media Business Consultant, Radio KG; New York, NY 2008-Present

Syndication Consulting

Consult with companies developing new technologies and design ways it can be applied to the radio industry. Spearhead negotiations with producers on behalf of Radio KG to utilize their unique application.

Director of Affiliate Relation, Sovereign City Communications; Green Bay, WI

Radio Network 2008-2009

Developed formats for commercial and HD radio stations. Worked with multiple departments to program, market and sell 24/7 formats and day-part shows. Managed a $3 million budget. Companies Top Sales performer.

Completed Skyline Seminar “Successful Trade Show Marketing Strategies.” Used that knowledge to create a very strong presence at trade shows and enhanced our national profile. Trade shows included the NAB, Conclave, RAB and many statewide conventions.

President, Owner/Operator, Wilbur Entertainment; Santa Cruz, CA

Radio Syndication/Affiliate Relations 2001 - 2008

Built a company from the ground up expanding from a one-person office to multiple employees and virtual satellite offices. Prospected, sold and entered into contracts for new clients and affiliate radio stations. Created a loyal client-base, solid income and great future potential by establishing sales and marketing strategies. Successfully used advertising and publicity to secure a position in the marketplace with a continued presence at conventions and market visits. Sold company to Radio KG.

Vice President, Fisher Entertainment; Santa Cruz, CA

Radio Syndication 1997 - 2001

Worked up from an entry-level affiliate relations position to V.P.. In charge of the office and lead sales person handling major markets. Managed communication between distributors, satellite services, talent, and employees for a multi-million dollar media company. Played pivotal role in the sale for $5.3 million to NBG.

Sales Director, Hudson Bay Co; New York, NY

Consumer & Environmental Lobby 1993-1996

Opened a new sales office in Washington, DC. Headed and trained sales crews within the organization nationally.

Education

Washington & Jefferson College, Washington, Pennsylvania. B.A. Political Science – 1992

Post Graduate Corporate Management Training Program

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