Account Integrated Marketing Professional

I am a results-oriented integrated marketing professional with a great combination of strategic planning experience mixed with strong tactical account management and leadership skills. I began my career on the creative side and find it very helpful to combine that experience and aptitude with my planning and management skills. I pride myself on being a strong client-facing relationship-builder from pre-sale through ongoing relationship management, consistently earning client respect and trust.

I have had the opportunity to work across the marketing mix in word-of-mouth marketing, web and interactive technologies, print production, television broadcast, in-store merchandising, design, strategy, branding and sales.

My experience in both account and creative across Social Media, WOM marketing, online and traditional advertising is key to managing client expectations and results as well as agency deliverables. My experience in understanding the client’s business and working across a broad range of marketing deliverables is successfully demonstrated in proposals, creative briefs, campaign implementations, internal communication programs, and people management.

My client experience includes both large enterprise and SMB: Office Depot, XM Radio, Dell, British Petroleum, Electronic Arts, The New York Times, Applied Materials, Johnson & Johnson, Levis, Sony, Omaha Steaks, Mervyn’s and Slacker Internet Radio among others.

Skills highlights

* Understanding of Social Media and WOM marketing campaigns as pertaining to community based sharing and Social Graphs.

* Verbal & written communication, project management and interpersonal skills.

* Service attitude and ability in working with clients well.

* Client and team relationship building and management.

* Flexibility in constantly changing environments.

* Fluent on both PC and Mac.

Experience

PopularMedia, Social Media & WOM Marketers, San Francisco, California, 07 to 08

Director Account Services

Please Refer to Wall Street Journal Article “Online Brokerage Firm Rewards

Clients Who Bring in Business” By Simona Covel: http://online.wsj.com/article/SB120467398680511683.html

Worked strategically with Statistical Analysts to identify campaigns “social influencers” to amplify their impact on client’s WOM business to show positive ROI on both lead gen/referral and online purchases.

* Managed a team of 4 (grown from 1) to ensure client impact by optimizing viral marketing performance with data, not guesswork.

* Leveraged the power of influencers in consumer social networks for clients to generated high-quality leads, customers, and brand influencers for a base of 20 clients.

* Worked with internal CTO, Product Manager and Engineers to create client-facing dashboards for tracking project status and real-time stats/reporting on ongoing campaigns.

* Work with a small group of beta clients to refine the “Share Tool” product launch, successfully increasing sharing rates to over a million in the first month of testing.

* Established online product sharing through social sites/environments for effective brand-building and WOM key influencer growth.

* Zecco Holdings sign up conversions, up 941%

* Worked closely with both Sales and Marketing in efforts to grow existing client base via, ideation, deck creation, and ultimately new business pitch presentations.

* Helped increase sales revenue 35% Q1 08 and 37% Q2 08.

* Worked closely with Client Services SVP and CFO to create new and refined processes for internal teams.

* Account Services generated high-quality leads, customers and brand influencers for clients through careful tracking reports and metrics - based strategic campaign recommendations to improve program performance.

* Optimized viral marketing performance with data to create a multi-testing platform with focus on dialing in a campaign’s “incentive messaging” to enhance freer viral sharing.

Haggin Marketing, Mill Valley, California, 06 to 07

Senior Account Manager, Associate Account Director

Managed the day-to-day activities and workflow of catalog, direct mail, FSI, print and web assignments for Dell. Communicated client’s direction, strategy and goals to internal teams for creative development and production execution. Responsible for all client deliverables and overseeing internal routing to ensure high quality and perfect results every time.

* Key initiatives: Dell Computer’s 2007 corporate brand makeover from “Purely You“ to “Yours is Here.“

* Continuously reviewed and analyzed competitive retailers’ advertising, branding and market perception; interpret, communicate and apply findings to client’s competitive strategy.

* Attended and participated in client meetings for planning, concepting and merchandise review; as well as, weekly meetings for hand-off, implementation, layout reviews and film/copy reviews.

* Presented concept work independently and with creative teams for all print and direct mail initiatives ensuring that client expectations, deliverables were on strategy.

* Crafted POV and new thinking, wrote proposals, and provided project estimates.

* Coached, mentored and managed a team of five Account Managers.

Schawk Worldwide/Ambrosi Advertising, San Francisco, California, 05 to 06

Account Supervisor

* Hired to establish and grow the new San Francisco office for a Chicago-based direct-marketing agency.

* Managed client relationship, expectations and objectives as account lead for Mervyn’s retail advertising including print, direct mail, in-store and expanding broadcast media.

* Managed account team of five.

* Managed 20 member talent pool, consisting of art directors, production and copywriters.

* Developed project scopes, and budgets, managing project revenue of approximately $12M annually.

* Oversaw, activities that generated four consecutive quarters of double-digit sales growth, over previous manager.

* Responsible for maintaining and increasing client satisfaction.

Jocoto Advertising, San Ramon, California, 04 to 05

Consultant Account Management

* Managed direct mail and other forms of advertising and marketing for Johnson & Johnson, in addition to five smaller accounts.

* Television commercial production.

* Web development.

* Product design liaison.

* Design account liaison.

* Emerging market research.

Hanson Arts Inc, San Francisco, California, 02 to 04

Account Director

* Online/offline marketing and traditional merchandising.

* Managed an account team of five.

* Promotion and direct mail initiatives.

* Product and interactive production and web development.

* Distribution chain management for product.

The Netkitchen Digital Advertising and Interactive Inc, San Francisco, California, 99 to 02

Account Director, Creative Director

* Project lead for British Petroleum, Electronic Arts, The New York Times, Applied Materials and Levis to name a few. Managing client relations to meet expectations and assignment objectives.

* Managed 27 person team comprised of account, project and creative teams.

* Lead role in sales and business development for the Netkitchen’s 2000-2001 corporate expansion.

* Recruited, trained and managed sales, project management, business development and creative staff members.

* Generated project scope and budgets, responsible for project revenue and margins.

* Responsible for day-to-day client deliverables and satisfaction.

* Key Projects: British Petroleum’s 2000 corporate re-branding to Beyond Petroleum and online presence and the creation of Electronic Arts/Maxis’s The Sims Online web presence, among others.

Education:

* San Francisco Art Institute, Digital Media/Visual Arts, MFA, graduated 1999, Thesis project: “Hypolite, the branding of an unknown artist.“

* SUNY Purchase, Advertising Art and Design, BFA, graduated 1993

Interests:

* Environmental conservation issues.

* Mid-century modern architecture and modern furniture design.

* Weekends in Tahoe.

* Snowboarding with good friends.

* Landscape architecture.

* Travel.

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