Manager Management

JONATHAN LIU

604-***-**** Email: **********@*****.***

Career Profile

A hospitality professional with over 20 years of extensive, international “hands on”

experience in Hotel Management. My background includes management, business

development, pre-opening and hotel conversion projects. I possess outstanding

communication and team-building skills and extensive experience in strategic

planning. I am committed to achieving financial goals and budget efficiency while

increasing customer satisfaction. I have the ability to lead hotels to increase

market share in a tough, competitive market and an excellent working knowledge

of all aspects of the hotel business.

Experience

September 2010 – Present

Independent Hospitality Consultant

JQL Hospitality Management -----China / Canada

Provided strategic consulting service for individual hotels and hospitality investment companies both in China and in Canada. Service included feasibility study, market trends, franchise investment strategies, hotel acquisition advisory services, sales and marketing strategies, operation forecast and strategic management, hotel purchasing, pre-opening management, cost control and site selection strategies. Serviced companies included GLG Investment Consulting, Westlake Investment Consulting and Capvision Investment consulting and Pacific Inn Resort and Conference Centre

2007 - 2010

Vice President - Operations

Super 8 Hotels (China) Co., Ltd. ----Beijing, China

- Lunched hotel operation system for the Super 8 hotels in China.

- Provided executive management and responsible for all aspects of direct owned properties’ daily operations

- Played a pivotal role in feasibility study and site selection of the new franchise property development for the brand.

- Developed and directed the performance of financial and operational plans to support the overall objectives of the company

- Developed annual budgets and business plans for the direct owned properties

- Developed and implemented innovative marketing plans and yield management efforts to maximize revenue generation, occupancy and REVPAR levels by anticipating for market shifts and diversifying the sources of revenues.

- Increased Occupancy, ADR and REVPAR

- Accomplished the budget by 99.6% for 2009 and 116% for the first quarters of 20

2006 - 2007

General Manager

Shihao International Hotel (Five Star)----Beijing, China

Provided strategic management and responsible for all aspects of hotel’s daily operations for this Five Star full-service hotel with over 1,000 rooms and 1,200 person capacity of F&B outlets. Directed the daily activities of 10 departments to ensure an environment in which a high standard of comfort and quality was maintained for guests, while managing a staff of over 500. Developed and implemented innovative strategic marketing plans to increase market share during downward trends and increased occupancy by 20%. Initiated standards for personnel administration, performance and service toward guests.

2001 – 2006

Owner and Operator

Good Brothers Hospitality Management----Canada

- Responsible for all aspects of the company’s daily operations

- Responsible for all aspects of the property development and directly involved in the strategic

planning for new property development

- Directed hotel conversion project involving the conversion of an apartment building into a hotel

- Provided executive management for Aston Pacific Inn resort and Conference centre, Best Western Ocean Promenade, Best Western Glacier Park Lodge, Ramada Inn and Suites Surrey Guildford and Wildness Lodge Tumbler Ridge

- Developed and directed the performance of financial and operational plans to

Support the overall objectives of the hotel and its operating divisions

- Developed annual budgets and business plans and made recommendations for capital improvements to enhance the assets of the hotel and to ensure brand loyalty

- Developed annual budgets and business plans and made recommendations

Established and maintained preventative maintenance programs to protect

physical assets of the hotel

- Developed and implemented innovative marketing plans and yield management efforts to maximize revenue generation, occupancy and REVPAR levels by anticipating for market shifts and diversifying the sources of revenues. Increased Occupancy, ADR and REVPAR

- Responsible for the development and implementation of hotel renovation projects

2000 - 2001

General Manager

Ramada Surrey Guildford Hotel & Suites ----Canada

Responsible for all aspects of the hotel’s daily operations. Managed the daily activities of 5 departments to ensure an environment in which high standards of comfort and quality existed for guests while directing a staff of 85. Developed and implemented innovative strategies to increase market share during downward trends while implementing aggressive sales and marketing programs. Initiated standards for personnel administration, performance, and service to guests

while increasing profitability by 15%.

1998 - 2000

General Manager

Best Western Pacific Resort & Conference Centre (Four Star)----Canada

Provided strategic management in daily operations including Room Division, Sales, as well as Food and Beverage (2 Restaurants, 1 Lounge, 1 Night Club and 10 Banquet Rooms for up to 1200 person capacity), Housekeeping Department, Maintenance Department and Health Club at this 150-Guest-Room Convention Hotel. I was accountable for initiating and implementing the budget and the overall profitability of the hotel. I increased customer service while lowering labor costs, thus turning the hotel from a loss to a profit-making venture in the first year and maintained steady profit growth for consecutive years. I also facilitated groundbreaking sales and marketing programs resulting in a 30% increase in revenue and created and maintained long term relationships with top accounts. My responsibilities included staffing, training, marketing plans, catering, banquet functions, inventory control and internal control, as well as management of the hotel accounting system.

1997 - 1998

Assistant General Manager

Sheraton Vancouver Guildford Hotel (Four-and-a-half Star)----BC, Canada

- Provided strategic management for this 200 plus rooms, full-service hotel with 5 F/B outlets

- Directed daily operations, including a major renovation from the hotel lobby to all guest rooms.

- Accountable for initiating and implementing the budget and the overall profitability of the hotel

- Directed the development and execution of marketing plans and yield management

efforts to maximize revenue generation, REVPAR and occupancy levels, thereby maximizing

revenues and profits.

1996 – 1997

Hotel Financial Controller

Coast Atrium Inn-----Vancouver

Directed daily activities. Initiated and implemented control procedures. Consolidated financial reports. Made major decisions regarding complex operating issues. Conducted labor cost control, inventory control, and budget control. Reduced food and labor costs significantly

1994 -- 1996

Hotel Financial Accountant

Ramada Vancouver centre (Three Star), Vancouver, BC, Canada

1991 - 1994

Front Office Manager

The Sorrento Hotel (Four Star)----Seattle, Washington. USA

Responsible for all Front Office functions for this classic four-Star luxury hotel, including staff supervision, scheduling, as well as monitoring the accuracy of reservations and guest relations. Coordinated with Sales and Promotions.

1989 - 1991

Night Audit

Scandic Crown Hotel (Four Star)----Bonn, Germany

Responsible for all guest services during the night shift, including reservations, guest check-in, check-out, in addition to balancing all hotel daily accounts and postings. Prepared daily reports for management.

1986 - 1988

Financial Controller

Sheraton Tianjin Hotel / Sheraton Great wall----Beijing, China

Participated in an on-the-job training program for financial and operational programs. Completed a program in special accounting provisions and controls, which was required by the international joint-venture in China. Assisted controller in resolving all accounting related issues. Later became Controller and performed monthly financial statements and was in charge of the personnel management of the department.

1985 - 1986

Internal Auditor

Canadian Broadcasting Corporation (CBC)----Ottawa, Canada

Received in-house training in all aspects of auditing. Conducted independent audit projects for the corporation. Traveled between Montreal and Toronto performing auditing assignments.

EDUCATION

Certificate of General Accounting Program, 1992 to 1993

Algonquin College, Ottawa, Ontario, Canada

Certificate of German as a Foreign Language, 1990 to 1991

Bonn University, Bonn, Germany

Bachelor of Economics, Diploma in Accounting, 1979 to 1983

Tianjin University of Business Administration, Tianjin, China

REFERENCES AVAILABLE UPON REQUEST

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