Marcia K. Clutter
Thorntown, IN 46071
*************@*****.***
Objective
Seeking opportunity to use extensive background in marketing, communications, development and service to significantly contribute to the success of an innovative and growing organization.
Qualifications
Demonstrated success in the fields of marketing research & communications, business development, and non-profit management. Possess experience as marketing consultant, spokesperson, account executive, and in various support roles. Strengths include strategic thinking, event planning and promotion, data management, writing, networking, relationship building, presentation skills, organizational abilities, self-motivation, integrity and a commitment to excellence.
Professional Experience
THE ARC OF GREATER BOONE COUNTY Lebanon, IN
Community Relations Director 2009 - present
Director of marketing, public relations and development for not-for-profit agency serving people with disabilities. Promote the organization and its mission through communications & social media efforts, public presentations, and through the development of multiple successful annual events and campaigns. Develop business and fundraising opportunities by networking, establishing community partnerships and sponsorships, and making grant applications. Involved in the development and promotion of entrepreneurial projects. Actively advocate for the agency, its program participants and board of directors in every way possible. This position is largely self-directed, and requires the prioritization of multiple tasks and the ability to positively interact with a wide variety of audiences.
FESTOOL USA Lebanon, IN
Marketing Associate 2007 - 2009
Marketing manager for specialty power tool company’s North American headquarters, in charge of promotional items made available to regional sales managers, independent dealers, and end-users. Managed vendors, monitored inventories, set pricing, audited quality and coordinated distribution of products. Established a line of branded employee apparel, and created a streamlined method of distribution for them. Other duties included maintaining vendor relationships, managing catalog fulfillment and mailing database, tracking corporate public relations and advertising efforts and providing promotional support to sales force.
SOUTHERN LIVING AT HOME
Independent Sales Consultant 2003 - 2008
Operated home-based business selling home décor products for party-plan catalog retail company and earned the distinction of ranking within the top five percent of sales consultants nationally, within six months of joining the fastest growing company in the history of direct sales. Successfully built a solid customer base and developed and motivated a team of other sales consultants.
STRATEGIC MARKETING & RESEARCH Indianapolis, IN
Market Research Analyst 1998 - 1999
Employed by one of Indiana’s leading market research firms as part of a team responsible for project and questionnaire design based on clients’ information needs, quantitative analysis of project results, and report writing and preparation of client presentations. The majority of projects were customer satisfaction surveys and advertising awareness studies. These projects required in-depth knowledge of SPSS for, database creation, manipulation & statistical analysis, and Microsoft Word and other software for reporting and presentation of results.
SELF-EMPLOYED INDEPENDENT MARKET RESEARCH CONSULTANT 1995 – 1998
Retained by various local companies and non-profit organizations to perform market research services including report writing, project and questionnaire design, quantitative and qualitative data analysis, client presentations, telephone and executive interviewing, and mystery shopping.
SURVEY AMERICA OF INDIANA Indianapolis, IN
Account Executive 1993 - 1994
Sales representative and research consultant for firm specializing in interactive computer “touch screen” consumer research. Responsible for establishing new accounts through sales presentations, project design, and contract negotiation. Managed all phases of research projects, including planning & budgeting, question formulation, computer programming, report writing and client consultations.
THE C.P. MORGAN COMPANY Carmel, IN
Sales Consultant 1991 – 1993
Sales of new single family homes for major local builder. Negotiated contracts, acted as liaison between builder and client. Position required sales and problem solving skills, and knowledge of real estate, finance, and construction. Also assisted in corporate marketing research efforts.
INB FINANCIAL CORPORATION Indianapolis, IN
Market Research Analyst 1988 – 1991
Managed wide variety of market research projects for Indiana’s largest financial institution. Types of studies included market share analysis, segmentation, positioning, new product development, pricing, customer satisfaction, and corporate image. Duties involved project design, database management, the use of statistical software such as SAS, extensive report writing, & presentation of findings to executive staff and committees. Position required excellent oral & written communication skills, presentation skills, computer literacy, knowledge of quantitative and qualitative research methodologies, and the ability to manage suppliers, budgets, schedules, and data entry employees, and effectively communicate with professionals at every level.
NATIONAL RETAIL HARDWARE ASSOCIATION Indianapolis, IN
Retail Research Analyst 1987 – 1988
Consultant to hardware retailers across North America in need of market analyses and site evaluations. Conducted demographic and economic analyses of market areas to determine feasibility for do-it-yourself retail outlets. Also assisted with industry cost-of-doing-business survey.
Education
UNIVERSITY OF FLORIDA, Gainesville, Florida B.S.B.A. – Marketing
THE BURKE INSTITUTE, Cincinnati, Ohio Market Research Seminars
References Available Upon Request