Marketing Manager

JEFF CHENAULT

**** ***** *****-******, ** *****

phone: 562-***-**** email: ********@*****.***

OBJECTIVE

Interested in acquiring a position which will allow me to utilize my organizational and planning skills to increase profits while being rewarded for my efforts and offered opportunities for advancement.

PROFESSIONAL SUMMARY

Emerging Technology Marketing Professional with more than twelve years of experience in a variety of industries. Areas of expertise include online, email and direct mail campaigns, strategy, branding, research, and competitive analysis. A track record of successfully planning and managing projects, consistently completing them on time and within budget.

EXPERIENCE

Marketing Consultant, December 2010-present

ClassbMedia

Manage the campaign setup, creative approval process and day to day management of campaigns

Coordinate communication, creative assets, and technical implementations

Ensure vendor compliance with contract terms

Development of actionable customer segmentation and effective contact strategies, while managing execution of email campaigns

Coordinate with Account Manager to ensure leads meet standards and monitor issues

Optimize email creative and landing pages

Analyze, report and optimize lead quality and quantity for all campaigns

Marketing Manager, May 2010-November 2010

Autobytel, Inc

Drive revenue growth through ongoing a/b creative testing across email channel/website

Conduct daily in-depth analysis of page views, open/click rates and optimize campaigns based on findings

Drive creative development based on marketing metrics, interfacing with Creative and Content teams

Contribute directly to the marketing strategy; lead marketing initiatives

Plan and implement various targeting and testing strategies, yielding optimal ROI

Manage relationship with Email Service Provider and investigate other email solutions (YesMail and Return Path)

Review key metrics and present findings to management on a regular basis

Directly contribute to and have a thorough understanding of the company’s goals and metrics (revenue, cost, profit, margin) through management and optimization of email campaigns

Independent Consultant, January 2009-May 2010

Arbonne International

Develop and integrate successful segmented email marketing programs and strategies for skin care company

Design and implement campaigns that test and measure the effectiveness of different email strategies and tactics

Participate in the development of public websites and micro-sites

Own and manage relationship with internal IT team, in-house designers, and copy writers in order to drive e-mail best practices, including emerging trends and technologies

Manage relationship with Email Service Provider and investigate other email solutions (ListServ)

Oversee and list management, whitelisting procedures, and CAN-SPAM laws

Develop and responsible for campaign planning and management which includes: creative briefs, use cases, and business requirements to ensure business initiatives/goals are seamlessly delivered on time

Global Marketing Manager, May 2008-December 2008

Herbalife International

Develop, launch, and continuously optimize global e-mail marketing and contact strategies for a multi-billion dollar health and fitness company that will increase value to our end consumers as well as the company's bottom line

Own and manage relationship with internal IT team, in-house designers, and ESP vendor (Exact Target and Return Path) in order to drive e-mail best practices, including emerging trends and technologies

Oversee and execute targeted global e-mail segmentation strategies (list management), whitelisting procedures, and regional CAN-SPAM laws

Participate in the development of public websites and micro-sites

Develop and responsible for campaign planning and management which includes: creative briefs, use cases, and business requirements to ensure business initiatives/goals are seamlessly delivered on time

Work closely with product and technology leaders to integrate consumer product usage and detailed usage data to launch email campaigns that yield relevant communications with maximum ROI

Provide monthly e-mail marketing reports to executives which include open rates, clickthrough rates, list growth, retention, conversion rates, and all other key metrics

Marketing Manager/Product Manager, August 2006-March 2008

RealtyTrac Inc

Develop, manage, and execute re-engagement, retention and monetization e-mail campaign details for online foreclosure data provider, while ensuring timelines and strategic objectives are met; resulting in a complete campaign analysis

Responsible for driving all marketing tasks and objectives across various departments including: marketing communications, creative, database and IT in order to improve customer acquisition, retention and reactivation through the implementation of e-mail campaigns, registration process, and landing pages

Manage e-mail marketing campaign set up execution which includes: e-mail campaign set up, list segmentation and generation, ensuring the right offers and products are going to the right segments for maximum return on various e-mail campaigns

Play an integral part of marketing database development, which includes providing direction and recommendations to the IT organization/Data Warehouse team on any future database enhancements, data collection, data hygiene, systems integration with other business entities based on business needs

Drive best practices within e-mail marketing industry and ensure CAN-SPAM compliance

Marketing Manager, July 2005-August 2006

Zans Media, Inc.

Create, manage and implement all e-commerce campaign deliverables and due diligence for internet yellow pages & city guide, including selecting appropriate communication vehicles for each campaign while ensuring timelines, budget requirements and strategic objectives are met

Manage relationships with third parties and maintenance of the programs throughout the life of the programs/promotions

Analyze competitive online media marketplace and maintain a comprehensive understanding of online trends

Drive all project tasks which include setting objectives, testing recommendations, test plan development, creative direction and deployment across various departments i.e. web management, graphic design, and IT in order to accomplish the execution of all marketing strategies and tactics

Approve marketing e-mail blasts as they relate to product positioning and marketing strategies to successfully communicate product value and critical market success factors to ensure maximum ROI

Continually develop, measure and optimize campaign programs using A/B and multivariate methodologies

Marketing Manager, April 2000-July 2005

Golden Outlook Insurance Services-Downey Regional Medical Center

Direct overall marketing strategy for all communication vehicles including direct mail, internet, newspaper ads, sales collateral and renewal materials to achieve the company’s strategic and business goals

Coordinate marketing message integration with brand advertising, market sales efforts and public affairs

Lead all direct mail marketing/advertising activities including marketing plan/brief and creative development, media and budget management, direct mail and advertising agency coordination

Collaborate with database marketing peers to evaluate results and maintain historical documentation of direct mail marketing/advertising campaigns to assure a thorough understanding of key customer segments and their needs

Monitor and evaluate the performance and cost of media campaigns including print, I-media, shared mail, and direct mail to assure optimal and efficacious use of financial resources

Marketing Manager, January 1996-April 2000

TrueMRI

Provide strategic direction relative to communications, brand equity, corporate image, while driving favorable business results through market education, influencing customer behaviors, and building customer loyalty

Ensure all marketing strategies, marketing communications, and tactical plans are well executed, on time, and within budget while meeting corporate standards and compliant with internal procedures, processes, and values

Direct marketing and public relations support i.e. advertising, direct mail, newspaper ads, etc. to achieve the medical center’s strategic and business goals

Responsible for all daily operational issues: supervise/hire staff, provide orientation and on-the-job training, develop budgets, confirm and process all business related reports, implement/execute daily procedures and protocols, and participate on departmental task forces

Negotiate contract agreements with medical management companies, IPA’s, and insurance providers

QUALIFICATIONS

Planning: an ability to think ahead and plan over a 6 month-1 year time span

Leadership: a demonstrated ability to lead people and get results through others

Management: the ability to organize projects and manage multiple priorities

Administrative and marketing systems development and deployment

Problem analysis and problem resolution at both a strategic and functional level

Excellent interpersonal, relationship, and communication skills

EDUCATION

Ball State University, Muncie, Indiana Bachelors Degree-Graduated: June 1993

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