Manager Sales
Resume:
DAVID A. MEANS
Pasadena, CA 91101
***********@*****.***
SENIOR MARKETING DIRECTOR
E-commerce / Cross-Selling
Product Launches / Market Expansion
Integrated Marketing / Branding
Lead Generation / Direct Marketing
Customer Support / Call Centers / B2B & B2C
An accomplished marketing professional, I
drive innovative strategies and campaigns
that help attract and retain customers in
highly competitive environs. My
market-driven talents have helped to
generate millions in revenue for B2B and
B2C employers, including Yahoo! and ADP.
Creating thoughtful, turnkey plans, my
teams exceed goals.
My skills also include:
-Producing cost-effective and creative
branding that spurs record sales
-Assembling and guiding teams to achieve
award-winning results
-Applying in-depth analytical skills to
measure results and quickly seize market
share
-Identifying and championing Unique Selling
Proposition for products to create buzz
I hold a BA in Finance from California State
University, Fullerton. A dynamic and strong
communicator and presenter, I liaise
effectively at all professional levels and
provide direction for cross-functional
teams. I am highly personable hands on
manager who leads by example and inspires
others to excel.
CAREER HISTORY
Senior Director, DIgital Marketing, ADP, Inc
/ ADP Employer Services, 2007 to 2011.
Recruited to create and implement marketing
strategies encompassing search engine
optimization, online advertising, email and
social media programs to drive sales of SAAS
solutions. Managed $2M budget and two
employees.
Director, ADP Tax & Financial Services, 2005
to 2007. Managed go-to-market strategies and
product initiatives to promote Procure-to-
Pay and sales and use tax programs to
diverse client base. Served as key member of
business development initiative / joint
venture with company in Procure-to-Pay
space. Oversaw $100K budget.
Senior Manager, Yahoo! Search Marketing,
2003 to 2005. Led cross-functional team in
executing marketing strategy/programs.
Prepared $100K budget for launch of local
search product. Oversaw creation of
marketing materials and customer collateral,
including direct mail, Web content, flash
demos, and email campaigns.
Senior Marketing Manager, Experian
Information Solutions, 1999 to 2003.
Collaborated internally to direct product
development and enhancement efforts in
alignment with regulations for this $5B
credit reporting agency. Leveraged the
Internet, email and call center channels to
create business development opportunities,
managing $50K budget.
Senior Marketing Manager, Southern
California Edison, 1997 to 1999. Developed
strategic plans and promotions to increase
sales for this premier electric generation
company, serving 12 million customers across
a 50,000-square-mile area in Southern
California. Hired and trained call center
representatives, Managed $25K budget.
Personal: I enjoy traveling, hiking and
snorkeling.
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