Sales Marketing

NICK NORTON

**** ******** ****, ****** *****, CA 92651

949-***-**** *********@*****.***

LinkedIn: http://www.linkedin.com/pub/nick-norton/12/50/4b1

CAREER OBJECTIVE

A fast-paced, challenging senior management position in Marketing Communications, Branding, Public Relations, Consumer Electronics, Sports & Fitness, Advertising, or Technology requiring an experienced, highly creative and analytical, well-organized professional.

EXPERIENCE SUMMARY

Twenty-eight years of experience in consumer electronics, sports and leisure, entertainment, software, and publishing; including branding, communications and public relations, marketing, sales, operations management, copy writing and graphic design.

BUSINESS HISTORY

Impact Communications and Branding

Principal, Laguna Beach, CA 2011 to Present

Marketing Communications & Branding Contract Consultant, providing strategic and creative direction and leadership in marketing communications, public relations, and branding/re-branding initiatives:

ABM, Inc.

Assisted with a major re-branding initiative for $4.2B Fortune 1000 Company. Provided creative direction, graphic design support, and wrote copy for new brand-based website and for new marketing/sales collateral.

Elements Exhibits, Inc.

Directed re-branding initiative for premier custom exhibit company. Lead the development of a new brandmark, corporate website and marketing/sales materials, including all copy writing and creative direction.

Mitsubishi Digital Electronics America, Inc. – Television/Consumer Products Division

Senior Manager, Brand Marketing & Communications, Irvine, CA, 2007 to 2011

Responsible for all brand marketing activity for the television group of Mitsubishi Electric. Planned, managed and implemented new product introductions, advertising, digital imagery, video content, web/online initiatives,

social media, trade shows and events, communications/public relations, and branding. Primary Spokesperson for Television Division. Directed and supervised external support vendors and brand marketing personnel.

Nicholas Norton, Inc.

President, Laguna Beach, CA 2002 to 2007

Contract Sales & Marketing Consultant. Developed and managed brand and marketing communications strategy and execution, advertising and merchandising, product and packaging design and production, strategic partnering, distribution, and growth management for a variety of corporate clients including: TiVo, Inc., CPS, Inc. and Mitsubishi Digital Electronics America, Inc.

KRh Thermal Systems, Inc.

V.P. of Sales & Marketing, Irvine, CA, 2001 to 2002

Senior Manager for automated food service corporation. Developed and implemented sales and marketing strategies and tactical plans for the HOT Choice brand. Identified and cultivated market-specific sales and distribution channels. Established corporate, brand and product identities. Managed and executed all corporate communications.

Nick Norton – Page 2

Impulse Marketing Communications

Principal, Long Beach, CA, 1994 - 2000

Founded a unique company involved in the provision of turnkey marketing and business development services. Contracted to oversee sales, marketing/communications strategy and execution, product and packaging design and production, manufacturing, partnering and alliances, distribution, and growth management.

City Sports Publishing

V. P., Business Development & Marketing, S. F. and Pasadena, CA, 1991 - 1994

Completed management responsibility for divisional growth of a rapidly expanding sports and leisure publishing company. Priorities included formulation and implementation of growth strategy, branding, strategic alliances, sponsorship procurement, and all marketing/sales/business development. Developed and executed a comprehensive image enhancement campaign resulting in a significant increase in brand exposure and recognition on a national level, and the successful acquisition of strategic financial sponsors such as Reebok, Evian, Quaker Oats (Gatorade), Power Bar, and the procurement of beneficial partnerships with broadcast media and retail entities. Authored business plan for new division, developed divisional and event-specific strategies and corresponding executional plans.

Taylor Made Golf Company

Director of Marketing & Brand Management, Carlsbad, CA, 1988 - 1991

Developed and implemented marketing/communications strategies for corporate brand and all company products for a worldwide manufacturer of sports and leisure consumables. Created and implemented corporate brand strategy, and marketing/communications strategies for new product offerings, resulting in industry's #1 position in consumer awareness and market share within product specific categories. Developed and provided international office directors with targeted marketing and sales strategies for world-wide introduction of U. S. made products creating a synergistic global marketing effort with corresponding sell-through success. Directed advertising agency (Chiat/Day) in the successful development and execution of a multi-million dollar new product introduction strategy, resulting in an exponential sales increase in new product categories outside of company core business.

Lorimar-Telepictures Corporation

Director, Strategic Brand Management - Sports and Fitness Programming,

Irvine, CA, 1985 - 1988

Developed strategies and implemented management procedures to accelerate growth of major programming brand in the Home Entertainment Industry. Developed and executed marketing and sales strategies for the most successful non-theatrical programming ever: "The Jane Fonda Workout Series", resulting in over 15,000,000 units sold and $282,000,000 in gross revenue during my tenure.

Innovated and implemented a comprehensive multi-million dollar strategic repositioning campaign for "The Jane Fonda Workout Series". Resulted in extended product life and accelerated sales for existing product, design continuity in external marketing communications, positioning of series titles for trade and consumer markets creating the opportunity for additional programs to the series, and multiple title purchases. Brand sales increased over 275%. Built and managed the sports and fitness programming division, including the staffing of product management, sales, creative, and support personnel. Division represented over 66% of annual corporate sales revenue.

EDUCATION AND SPECIAL TRAINING

Bachelor of Science - Business Administration, California Polytechnic State University, San Luis Obispo, 1983

Proficient in Adobe Illustrator, Photoshop, In Design, and MS Office.

Copy Writer, Fine Artist, Illustrator, and Photographer

Lecturer: Marketing Communications and Branding

University Of California Los Angeles, Extension School

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