Real Estate Specialist, Project Management, Desgn & Construction Manag

William James Whitfield

***** ******** ******

Boca Raton, Fl. 33434

Telephone: 561-***-****

Mobile Phone: 561-***-****

Email: *******.*********@***.***

RE: VICE PRESIDENT HOTEL & RETAIL DEVELOPMENT/OPERATIONS

Professional Profile:

An accomplished Retail Operations & Planning specialist/professional providing a broad-based experience, expertise within super entertainment malls, destination malls, resort destination malls, shopping centers, strip centers and residential retail configurations. MAJOR STRENGTHS INCLUDE: operations, master planning, development, leadership, administration, directorship, team building, financial & economic modeling, art of negotiations, problem resolutions. PROFICIENCY IN: operations/site management, re-engineering of facilities, financial re-positions of properties, design/concept development, project management, master planning of major projects, management of multiple congruent interdependent projects, international development and tourism fabric studies. SKILLS SET INCLUDE: successful management of multiple concept configurations, product/pricing/menu engineering, astute ability to ascertain needs and goals, successfully restructure/re-engineer operations, envision new concepts & designs, complete complex facilities financial/strategic planning work-outs, overcome obstacles with solutions, visualize and communicate big-picture goals, provide out-of-the-box approach, imagery solutions and ideations to corporations, significantly impact revenue generation, bottom line performance, market share & consumer proposition.

Management Skill Sets:

¨ Senior Vice President level executive and design/planning specialist within the Retail, Entertainment and Lifestyle/Recreation industries worldwide encompassing, marketing, sales, finance, strategic planning, general management, human resources, housekeeping, engineering, retail, food & beverage and recreation/entertainment departments. ($1.0 B Corporations plus)

¨ Comprehensive concept development & master planning knowledge of super entertainment malls, destination malls, resort destination malls, shopping centers, strip centers and residential retail configurations pertaining to design, planning, programming, construction, renovation and conversions.

¨ Project Management & Director/VP of multiple mix-use, multi-purpose retail/entertainment/recreation mall configurations. Real estate development expert including acquisitions & mergers, development (Due Diligence), site selection, land-use development, market dynamics, brand selection, franchise agreements management, feasibility studies, ROI modeling, and market area reviews, supply/demand analysis, project investment recommendations, business plans/strategic financial models.

¨ Mix-use retail asset management experience including standards of measurement, assessing property performance, brand/operator performance, business plan development, capital plans, leasing strategies and marketing & strategic plans.

¨ Construction management specialist including procurement & construction team selection, budget management/tracking, design clarification, change order management, non-conformance management, quality assurance, risk management, as-built documentation management, pay application reviews.

¨ Directorship of multiple congruent retail oriented design/development projects from ideation to turnkey operations and beyond. (Over 150 projects) – design, design team management, vision, scope of work, program development, budget, master schedules, financial modeling & analysis, strategic planning, owner goals/needs assessments, project execution strategies, construction schedules & critical paths for transition from construction to turnkey operations.

Experience:

Whitfield Enterprises, Inc., Boca Raton, Florida

December 1993 - November 2004

October 2006 To Present

President/CEO

Full Service, international/national Retail real estate, development, master planning, design, construction management Consultative firm specializing within the Hospitality/Leisure/Entertainment Industries, including; Retail configurations, Hotel & Resorts, Theme Parks, Leisure, Recreation, Entertainment facilities, Food & Beverage/mix use retail centers, gold courses, marinas, spas. WEI comprises a strong relationship with multiple International, American, Canadian & International developers, bankers, and hotel/resort management & development companies.

q Oversee all activities including real estate selection, feasibility studies, ROI/IRR/NPV models, design, development, program/project management, master plans for major projects ($1.0 Billion plus), concept development, bank/developer representation, acquisitions & development, brand/management, product/service selection, lease/management agreements & negotiations, financial analysis & planning, construction phase services, occupancy phase services, mergers & acquisitions programs, cap-ex/renovation planning, FF&E specification & purchasing, concept/company retention, market research, financial analysis, economic modeling, public relations, to name a few…Project scope of work included Baha Mar Development Co., NASA, Goods and Services Administration (GSA), Department Of Defense (DOD), Various Port Authorities (Airports & Trade Centers), Pearl River Resort, Town of Seaside, Disney, Universal Studios, World Trade Center, Mall of America, West Edmonton Mall, Maple Leaf Village, Bronx Zoo, Biltmore Estates to name a few…

Baha Mar Development Company Ltd., Nassau, Bahamas

November 2004 – October 2006

Vice President & Senior Project Director/Hotel Operations

Phase One: Senior Retail/Hotel Consultant (Due Diligence): responsible for a seven month due diligence analysis and audit to purchase three full service hotel properties within Cable Beach, Nassau, Bahamas. ($200M Purchase Price). Resort operations included Nassau Beach Hotel (400 Rooms), Wyndham Hotel & Casino (866 Rooms, 50,000 Sq Ft Casino Floor) and Radisson Hotel (700 Rooms) including all Front & Back of house facilities, casino. golf course, beach/pool operations.

Phase Two: Senior Vice President Retail, Food, Beverage, Conference/Catering, Purchasing, Recreation, Entertainment and Golf Operations: responsible for the management, operations, planning, re-positioning, design, development and execution of a new two-year master plan (Cap-Ex $135 Million) for all operational departments identified above. Designed and developed seven new restaurant and bar concepts, 3 new retail operations, a new entertainment concept/night club, enhanced golf course operation, new beach/pool & recreation program concept, introduced new master distribution supply chain management system achieving an 8% savings in raw purchase costs pertaining to a macro 45M spend ratio.

Phase Three: Senior Project Director/Hotel Operations: responsible for the development of concepts (Retail/Hotel Operations), schematic designs, construction design documents for a new $ 2.5 Billion mega resort. Mega resort included W Hotel (300 Rooms), Westin Hotel (750 Rooms), Caesars (1050 Rooms) with 100,000 sq ft casino and 54 super suite/villas, St Regis Hotel (200 Rooms), 150,000 sq ft Retail Village, (Intrawest Style), 100,000 sq ft additional retail space, new 18 Hole Golf Course (Jack Nicholas). In addition was responsible for the design/development of all peripheral resort operational facilities including beach, pool, central warehouse (150,00 sq ft), central laundry (88,000 sq ft) and adjoin MEP and parking/security/intergraded technology operational infrastructures. During this same period was also responsible for the design and execution of $ 90 Million renovation plan for the existing Radisson Hotel (700 Rooms) including 10 new retail concepts, five new restaurant and bar concepts, new pool/beach experience and completely revamped rooms, catering/conference services, fitness and public space profile.

ADDITIONAL PROFESSIONAL EXPERIENCE

¨ Fessel International, Newport Beach CA

February 1991 - December 1993

Strategic planner/Senior Strategist for an International Retail & Hospitality design/master plan group

Specializing in 100% turnkey management programs projects within the retail, theme parks,

airports, hotel/resort, residential communities and non-tradition foodservice channel markets.

¨ Handley-Walker Group, Valencia CA

October 1990 - January 1991

Independent Consultant, Directed Tourism Fabric Study Dutch Antilles Government

($1.5 Billion Tourism Industry) included Retail & Airport Port Authority operations.

EDUCATION:

¨ Three Year Management Training/Apprenticeship Program (Culinary, Sommelier, Catering) at Pillar and Post Hotel & Resort, Niagara-On-The-Lake, Ontario, Canada

¨ Hotel and Foodservice Executive Management Studies – University of Guelph, Guelph, Ontario, Canada – Multiple Hospitality & Management Project Studies

¨ Executive Management, Administration Studies, Strategic Planning, Marketing/Sales Analysis, Financial Management - Various other executive course studies

¨ Project Management training & development leading to management of multiple, highly sophisticated, hotel, resort, casino, golf course, ski resort, marina, mix-use retail, lifestyle/recreation, office/condo complexes worldwide - $1Billion plus financial size configurations.

¨ Software centric trained/defined executive including software platforms Microsoft Suites, multiple property Management (PMS) and Point of Sale (POS) systems/platforms, supply chain management systems, Microsoft Project & Primavera Planning systems, ERP platforms Oracle, SAP, Poeplesoft and several FOH/BOH accounting/finance /strategic planning software systems.

CONTINUING EDUCATION COURSES

Public Relations/Crisis Management, Project Management Certification, Six Sigma, Supply Chain Management Systems, Disney Business Development, Worldwide Holiday Inns Strategic Marketing, & Direct/Sales Planning, Financial Accounting/Analysis, Solutions Planning, Project Management, Mica Organization/Development Management Courses, Dale Carnegie Successful Selling Techniques, Dale Carnegie Management Improvement & Personal Development Skills.

PROJECT HIGHLIGHTS:

Ø Baha Mar Development Company - $2.5 Billion, 250,000 sq ft retail space (150,000 sq ft Intrawest style retail village), Caesars’ (Forum Shops Concept), five star mega resort, 5000 rooms, 18 hole golf course, marina, 125,000 sq ft retail village (Intrawest Level)

Ø Town Of Seaside- First 5* urbanism resort, villa, condo concept – mix-use retail mini-master plan & community study. $1Billion investment portfolio

Ø Mall of America, first USA Mega theme/entertainment Mall, $5Billion project, 500 stores, 40 Million visitors a year. Performed retail, entertainment, recreation, and F&B master plan including thematic attributes.

Ø World Trade Center including Windows On The World, retail, F&B master plan, tenant mix analysis, site/size layout/design criteria’s.

Ø Retail master plan Brand/Concept Development – North America

§ Projects: Bronx Zoo, Sawgrass Mills Mall, Bayside Marketplace (Miami) Universal Studios, Disney, Santa Monica Pier, Knott’s Berry Farm, 15 of the largest Universities in America, Shaw Theater, Biltmore Estates, Maple Leaf Village, West Edmonton Mall

Please refer to the WEI Project $100M Development/Concept/Construction Management profile for reference as to William Whitfield capabilities, skill-sets and Project Management attributes.

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