CAREER GOAL • To drive top line revenue growth and bottom line profitability through leadership to improve product line management while increasing customer satisfaction, as part of the Management team.

PROFILE

• Sr. Product Management, Product Marketing and Product Management

• Industries:

Healthcare, Technology, Manufacturing

• Areas of Expertise: Technical Product Marketing and Product Line Management, Growth of product line revenue and Customer Satisfaction, Problem Solving, New Product initiatives • Versatile focused Marketing/ Product Management Leader, skilled at identifying key strategic issues and launch of product offerings: including position, price and promotion programs which yield increased profit

• Proven track record of driving revenue growth year over year for a Business Unit of $180MM, through a commitment to customer-centric problem solving

• Continuous learner and trainer focused on developing and bringing to bear cost effective; new approaches; including LEAN process improvements

• Breadth and depth of knowledge: upstream and downstream market place knowledge, multi-business unit experience, multi-disciplinary: turn-key product and services, technical marketing, product line management and Process Improvement subject matter expert

• Successful in creating/implementing promotions-programs including managing P&L, forecasting, achieving targeted growth in revenues, and manage product life cycle

• LEAN Six Sigma Certified, Bachelors Degree- Hiram College

• Computer Skills: Microsoft Suite: Word, Excel, Access, Power Point

Professional Experience

LD SERVICES: Consultant – Principal 2011 – present Provide consulting services to small businesses to eliminate waste, expand product line portfolio and improve business processes to drive bottom line profitability. (LEAN applications)

PHILIPS HEALTHCARE 1998 – 2011 An $11 billion global technical healthcare manufacturing industry, consisting of multi- modality Medical imaging equipment, Customer Services, patient care, clinical informatics and remote equipment monitoring.

Sr. Manager, Utilization and Throughput Analyst 2010-2011

• Lead technical product line application analyses to identify/ solve customer problems to drive increased margins.

• Key Result: Increased productivity for MRI department at several Medical facilities across the US, while improving customer satisfaction rate by 3-5 %

• Key Result: Increased a customer’s revenue by $500K annually, and created new business channel

• Key Result: Developed and strengthened relationships with Strategic Business group (Luminary) while increasing customer throughput and revenue stream: 1st year revenue of $2 MM

• Key Result: Increased revenue stream of single customer account by $260K by solving equipment utilization issue

Sr. Product Marketing Manager Customer Services CT 2005-2010

• Lead Product Life cycle analytics to identify product extensions, end of life and new product opportunities.

• Key Result: Strategic Life cycle Analysis-Negotiated extension of several systems end of life for key customer accounts, enabling $16.5 Million revenue stream for 3 more years, giving business unit time to maintain the customer installed base business

• Key Result: Targeted marketing promotion resulted in $2MM revenue stream in 3 months

• Key Result: Achieved $164 + MM contract revenue in first year of 5 year business plan

• Key Result: Key player in achievement of annual revenue quota of $180MM over 5 year period

• Key Result:Achieved $5 Million upside business service revenue through development and implementation of new customer applications driven menu, featuring choice of service coverage levels and pricing

• Key Result: Created innovative Sales/Marketing tool which demonstrated value added service model for customers with reveune win/loss/gain anyalytics: trained >70 field sales personnel in use of tool

• Key Result: Analyzed Installed Base financial performance routinely to identify trends, and recommend product strategies. Managed pricing, margins, New product launches, and training

MR Marketing Manager, Installed Base and Upgrade Programs 2000-2005

• Lead Marketing efforts focused on increasing revenue and overachieving business plan.

• Key Result: 1st year development and implementation of direct marketing campaign of Installed Base and Upgrades sales resulted in overachieved of business revenue target by $23 Million

• Key Result: Created a pilot program training and selling Installed Base hardware and software Upgrades which is being emulated by 5 other divisions today

• Key Result: Managed product position, pricing, margin calculations, and processes for a $25 Million division: including creation of sales tools, presentations and training

• Key Result: Assisted in strategic planning and deployment of system roadmap upgrades for product life cycle

MR Commercial and Technical Marketing Specialist 1998 – 2000 - PICKER- MARCONI MEDICAL (LATER MERGED WITH PHILLIPS)

Support marketing initiatives as part of specialized product/services team

• Developed and prepared sales strategies and RFP bid specifications, competitive product developments, maintained price book and quotation language for division, and trade show support

• Created and managed MR customer database of installed base customers, built strong customer relationships, stimulated value-add customer interactions

• Employed in the Engineering department: performed quantitative and qualitative review of the MRI data for ACR (American College of Radiology) submissions from customer site; prior to ACR accreditation

MRI, CT Technologist DEACONESS HOSPITAL and MAGNATEC 1992 to 1998

Head Technologist /Radiology Dept. Assistant Director COMMUNITY HOSPITAL BEDFORD 1978 – 1992

ACADEMIC AND PROFESSIONAL CREDENTIALS:

Bachelor of Arts degree in Healthcare Management, cum laude

Hiram College, Cleveland, Ohio- Alpha Honors Society

Lean Six-Sigma certification - Villanova University-2010

Kotler Certified Marketing Manager Course -Chicago, IL

Radiology Technologist Associates degree - St. Alexis school of Radiology Tec

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