Marketing Manager

CHRIS SRI

**** ********** *****

Troy, MI

248-***-****

*****.***@*****.***

Profile

Product marketing manager with 7 years of experience in strategy, branding, loyalty, commodity, retail, distribution, and campaign planning. Achievement-oriented, highly motivated, and skilled in alliance marketing, managing program budgets, training, account & project management, and organizational principles. Proven strengths include communication, creative problem solving, multi-tasking, technical semantics, and financial acumen. Capable of rapidly learning new assignments involving technologies while working quickly and accurately in environments like SAP, SalesForce, Business Objects, Oracle, IBM/Cognos, SAS, Noetix, and Office – Excel, Access, PowerPoint.

Experience

Merit Management Los Angeles, CA 5/05 to 3/10

Marketing Manager [Product & Distribution]

 Created, implemented, and improved operational work processes related to the delivery of marketing analysis. Requested logging, prioritizations, approvals, and tracking to measure techniques & standards that resulted in better distribution & storage. Also co-wrote and proofread service level agreements with marketing analysis service providers.

 Managed and coordinated advertising, promotion, and communication projects from conception through final production. Planned, budgeted, and executed a multi-faceted communications program, including tradeshows, advertising, literature, direct mail, electronic presentations, public relations, website, and video productions.

 Drove sales and profitability by assisting in the development of long term strategic direction and managing the day to day operations of the survey completion loyalty program. Educated home office, field leadership, stores, and customers of the program through free seminars and online video tutorials.

 Marketed through selling, trading, or exchanging available products to obtain maximum well head price. Negotiated sales, purchases, location, and quality trades on behalf of company. Reviewed daily market conditions with regard to sales of production.

 Scope of some assignments included multiple divisions and global projects. Actively managed the tactical implementation of marketing communication projects as specified in the fiscal year business plan and kept careful track of the budget assigned to those campaigns.

 Complied with legal and company policies to design and conduct efficient marketing performance analysis that presented results by making recommendations. Thoroughly prioritized requests that managed the fulfillment of our analysis while optimizing utilization of Marketing Analytics organization resources.

 Provided leadership to marketing management across multiple brand departments to build strategies, plans, activities, messaging, and offers that effectively sold survey and online advertising products.

 Ensured that the field was well informed and the program was being effectively executed. Developed and managed relationships with key program vendors, plus implemented tactics to drive positive ROI, increase enrollment, increase traffic, increase customer frequency, and spend per visit.

 Monitored the company’s production operations to stay abreast of supply and quality status. Prepared production and pricing forecasts and other market analyses while reviewing contracts, purchase, and transportation agreements. Also monitored invoicing, local sales field activity, and payment to/from customers.

 Worked and consulted with management to create, develop, and initiate the best possible online promotional campaign for a region. Managed and ensured completion of promotional campaigns on a quarterly basis, plus coordinated planned projects in divisional communications plan that included developing project strategies, design with internal and external graphic designers, coordinating production, distribution, and measurement of individual projects.

 Communicated the global marketing strategy and plan to company’s regional sales and marketing teams for alignment and co-funding. Created joint collateral for use in end-user marketing, sales enablement, and channel recruitment activities. Managed email communication targeting the our global customer base marketing, sales, and channel partners.

 Increased the points and frequency of customer engagement. Drove cross channel online shopping behavior to local bricks and mortar stores. Performed analysis of key performance indicators that drove decision-making and created a loyalty dashboard with weekly/monthly/quarterly/yearly reporting.

 Built and maintained long-term favorable relationships with suppliers, customers, and other key vendors. Ensured adherence of marketing activities to external plus internal rules, regulations, policies, and legislation. Provided all relevant information, including analysis for budget, performance review, and management reporting purposes.

 Coordinated variety of projects, including promotions, brochures, literature, direct mail, web, and press releases. Participated on cross-functional creative and production teams to jointly develop projects that meet immediate needs, and supported the company’s image/brand in the marketplace.

 Acted as a spokesperson and presented to company executives, customers, sales, and partners. Maintained and optimized profitability pipeline for online and offline marketing activities. Represented front office and ensured business continuity in integrating the business through upcoming SAP releases.

 Developed and managed third party partnerships that drove traffic, top line sales, and bottom line revenue. Assisted in the development of life cycle and behavior based segmentation. Managed and developed staff members to reach departmental goals. Responsible for managing annual budget and forecasting processes.

 Launched and relaunched specific customer products to market based on collective data. Promoted specific products to the US market sales force, distributors, and end users. Conducted market research to effectively interpret market requirements. Provided regional market information, analysis, and knowledge as support for internal business activities such as price forecast, business planning, analytical support, etc.

 Created, maintained, and performed analysis on quality monitoring and resolution procedures. Established tight relationships with industry groups, peers in other organizations, and other analytic organizations within our suppliers to benchmark and improve services.

 Worked with credit and risk management team to monitor the credit status of customers and price risk of our contracts. Also collaborated with research, development, and production groups on all pipeline business development projects for national and international prospects, projects, and production facilities.

 Managed relationships with external suppliers of data and specialized analysis of organizations. Established, owned, and managed data assets required to delivering marketing analytics through SAP or SalesForce. Frequently approved changes to the data assets required to delivery marketing analytics.

Merit Management Auburn Hills, MI 7/03 to 5/05

Marketing Analyst [Sales & Metrics]

 In support of Marketing and the Global Sales team, created and maintained databases with sales, budgets, forecasts, backlogs, and competitive intelligence data. Queried and formatted the data into reporting tools to assist management in monitoring current business as well as identifying opportunities.

 Developed and implemented business plans, marketing strategy, and forecasts for both products and services in a vertical market. Participated in every stage of the product life cycle to ensure product met the needs of end-users. Drove the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines.

 Maintained current status of customer specifications for existing and future products. Identified, evaluated, and recommended marketing opportunities in support of product line objectives. Drove product functionality delivering high quality product documentation.

 Created enhancements to existing database and teamed with others in migrating databases and report templates to the ERP (SAP or SalesForce) system. Also helped developed basic queries and metrics from SAP was responsible for additional data projects as required in support of marketing initiatives.

 Lead various products through scheduled release while assisting others to manage commitments and resources. Measured and reported progress and reviewed deliverables. Provided leadership and expertise in Enterprise Performance Management (EPM) such as financial management, planning, performance scorecard and profitability management, and Business Intelligence Analytics Applications (BI Analytics) competitive analysis.

 Worked closely with SAP, SalesForce, and Product Management + Marketing to position ourselves against competitors in the EPM/BI Analytics space. Also involved in competitive information gathering and analysis, content and sales tools creation, sales training, and deal support.

 Acted as Marketing Operational interface between Business Development, Finance/Operations, and Global Product Groups. Provided support and developed tools for the Sales & Marketing organization, both commercial and operational. Maintained and enhanced sales force automation systems, forecast costing models, margin management tools/systems, and supporting business processes to effectively monitor and manage business to meet corporate objectives.

 Lead programs or projects involving cross-functional teams focused on the delivery of internal business processes and systems. Collaborated with Corporate Marketing Organization to review capital expenditure plans and analyze such things as booking, shipment, and revenue forecast..

 Reported traffic and variance analysis by partnering with members of the marketing channel team. Presented on performance trends in efficiency metrics through the use of dashboards. Proactively monitored marketing investments and trends to identify root cause and provide recommended courses of action.

 Created variance analysis reporting on performance relative to historical data in order to influence senior decision making.

Education

Kettering University Flint, MI June 2003

Bachelors of Science in Electrical Engineering

Contact this candidate