Sales and Marketing Foodservice Professional
Resume:
Scott F. Davis
Naperville, IL **540
**************@*****.***
SUMMARY
A foodservice professional with a background in consultative sales and marketing roles. Experience working for category leading Fortune 500 food manufacturers to an entrepreneurial enterprise. Background includes broker management experience and direct sales to SYSCO, GFS, US Foodservice and independent distributors. Product and brand management experience leading teams and contributing to national sales initiatives. Recognized as a customer focused problem solver with demonstrated persistence. Systematically pursues opportunities to attain volume and margin goals.
PROFESSIONAL WORK EXPERIENCE
FoodHandler®/Barrier Safe Solutions, Inc. 2008-Current
Foodservice Product Manager, Lake Forest, IL
•Managed and directed marketing efforts related to new product development activities for two new product lines. Worked with support teams and provided direction on product specifications, promotional activities and price development. Trained sales and broker organizations after product launch and partnered with them to identify key sales opportunities.
•Became corporate green/sustainable product expert after launching the industry’s first ever line of compostable gloves and bags.
•Responsible for managing all aspects of $50M product line consisting of poly gloves, bags and accessories for foodservice operators
•Worked with sales team on custom projects and lead development efforts through product launch
•Provide cost analysis and pricing recommendations while defending margins in a volatile pricing climate
•Worked extensively with supply chain and sales and made product substitute recommendations as the industry endured severe product shortages. Coordinate sales forecasting efforts to ensure appropriate inventory levels.
•Make strategic product line recommendations including new product line offerings and gave directive to discontinue slow moving and non-strategic product lines
Solo Cup Company 2006-2008
Category Product Manager, Highland Park, IL
•Promoted November 2007
•Assigned $98M of additional product responsibility July 2008. Total responsibility $238MM.
•Drove $4MM of additional volume in first 9 months of product line relaunch
•Worked extensively with sales team in training activities to provide product category focus
•Developed marketing plan for core product line to reverse sales declines of previous five years
•Repositioned and relaunched $140MM category which had been a key contributor to profitability
•Worked with advertising agency to develop new sell sheets and product demonstration kit
•Collaborated with legal department and advertising agency to create a selling story which communicated environmental facts on polystyrene product line in response to environmental pressures
•Created training communication programs to refocus sales force on product line
•Conducted competitive analysis and provided tools and selling story to counteract competitive threats
•Identified opportunity for wrapped cups and created communication package to address market needs
•Worked closely with market research/sales and customers to make print design recommendations
Associate Marketing Manager, Business Development
•Worked with Corporate Accounts customers (SYSCO, USF, GFS) in developing programs, collateral and product offerings
•Partnered with supply chain, sales and key customers in product rationalization initiatives
•Identified training needs and created sales and marketing training programs (Domestic and International) in SAP conversion during integration of Sweetheart organization
Subco Foods, Inc., 2004-2005
Contract Manufacturing, Foodservice, Retail
Sales and Marketing Manager, West Chicago, IL
•With limited resources, captured market opportunities and increased sales by $2MM
•Managed all Sales and Marketing activities at $40MM contract manufacturer. Reported to President/CEO of privately held entrepreneurial organization and developed sales strategy.
•Launched Orchard Park ® gelatin and puddings, adding $1.5MM in sales
•Collaborated with broker to increase sales by $500M with a retail private label batter mix line
•Systematically pursued contract manufacturing opportunities with Fortune 500 food manufacturers
•Launched retail sugar free drink mix line to compete with Crystal Light
•Managed domestic and international food brokers and maintained volume in declining categories
•Created standardized price and product lists for house label products as lists did not previously exist
•Improved communication of capabilities to potential customers through website redesign at no cost
McCain Snack Foods, Foodservice Division 2001-2004
Associate Product Manager-Appetizers, Appleton, WI and Oak Brook, IL
•Contributed to the Brand Management of $150MM appetizer business
•Grew promoted products 21.9% by creating and implementing the “Beyond The Ring” promotion
•Created first major promotion of new organization, resulting in a gain of 17M pounds or .11%, which reversed declines prior to the promotion with sales that were 99.4% vs. Previous Year
•Managed promotions and advertising expenses to meet $1.3MM budget
•Provided tactical input into brand consolidation during $300MM Anchor Foods acquisition
•Implemented sku management project resulting in formula and pack changes of 1,100 products
•Supported private label initiatives for SYSCO, GFS, Reinhart, FSA and other broadline distributors
Keebler Company, Foodservice Division 2000-2001
Associate Business Unit Manager, Elmhurst, IL
•Supported marketing activities of Keebler’s $200MM sweet and savory categories that delivered record case volume, sales dollars and profits for the year 2000
•Prepared business reviews, marketing plans and analyzed business strategy
•Assisted in the integration and launch of acquired product lines
Heinz USA, Foodservice Division 1992-2000
Territory Supervisor, Chicago, IL
•Promoted May ’99
•Consistently grew $4 million territory of products to foodservice distributors
•Grew 14oz Bottled Ketchup 15% at Sysco Chicago, despite mature product category
•Won an estimated $600,000 Sysco Branded soup business in November ’99
•Responsible for a complete turnaround in relationship with Sysco Chicago
Sales Representative, Chicago, IL
•Promoted November ’94
•Consistently attained targets with independent distributors despite competitive “jobber” market
•Attained 117% of target. Received Top Performer Award Q1/97, Q4/96 in a commodity market
Operator Sales Representative, Chicago, IL
•First person hired in a newly created position covering Illinois and Wisconsin. Heinz later expanded the importance of this role due to my success in closing sales with key accounts.
•Won several sales contests dues to sales success with foodservice operators
Kellogg Foodservice/Legout Foods, Franklin Park, IL 1990 -1992
Sales Representative
•Managed $1.8M territory with distributors in Illinois, Wisconsin and Indiana
•Traveled extensively with distributor sales representatives to penetrate key accounts
•Educated distributor representatives on product information
EDUCATION
ServSafe® Food Protection Manager Certification June 2009
Accredited by the American National Standards Institute (ANSI)-Conference for Food Protection (CFP) and The National Restaurant Association.
Lake Forest Graduate School of Management
Master’s of Business Administration, Executive Program
Illinois State University
Bachelor of Science Degree. Major in Business Administration. Marketing Sequence.
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