ALEX TSE Web Designer / Art Director
Creative Web Designer and Art Director with over 10 year experience in branding identity, corporate identity, print collateral, annual reports, web and flash design. Special emphasis on conceptual design and communication goals, high attention to detail. Energetic and self-motivated team player/builder with the organizational skills to assure success.
Successful in meeting new technical challenges and finding solutions to meet the needs of the client. I hope to work in a challenging, creative environment, surrounded by a great team of visionaries, and contribute to the goals of the company.
• Design conceptualization, typography, comp and dummy assembly for presentations, mechanicals, strong website and flash design, organizational and management skills.
• Software: Proficiency in Adobe CS3/CS4 – Indesign, Illustrator, Photoshop, Flash, Dreamweaver, QuarkXPress, and other major software programs on Macintosh OS.
• Others: Knowledgeable about prepress, retouching and print production. Fluent in written and verbal Chinese. **References available upon request**
Venture Direct Worldwide, NY (10/2008–11/2008)
Worked closely with Creative Director and creative team to create distinctive and unique web site for advertising and promoting products. Art directed and designed graphical user interface for web sites, Researched, designed and developed email, consumer banner ads and other print promotions.
Senior Graphic Designer
Real Estate Arts, New York, NY (03/2004–06/2008)
Lead designer responsible for all aspects of projects, from strategic and conceptual design development through implementation, as well as the supervision of other designers. Successfully worked under tight time frames and managed multiple projects simultaneously.
Designed and produced an assortment of web, flash and print projects. Art direction of special projects. Worked with team to design branding for new company. Clients included Cushman & Wakefield, Sofitel, Sonnenblick Goldman and CBRE.
Jones Studio Ltd., New York, NY (02/2001–03/2004)
Designed and production website, flash and additional promotional material in print, retouched and resized photos for website. Address real world design problems. Prioritized project needs and successfully met tight deadlines. Clients including Cassina, Dakota Jackson, Helikon, ICF Group, M2L Collection and Unika Vaev.
Morgan Stanley Dean Witter, New York, NY (01/1997–02/2001)
Worked closely with Art Director on all creative concepts, logo design and brand identity programs. Provided art direction and designed of all marketing/sales/promotional materials in an in-house design department.
Parklloyd Design, Hong Kong (03/1992–06/1997)
Started as Senior Designer and was promoted to Art Director one year later. Directed a creative team of 6. Art directed, created and produced print projects from beginning to end. Designed branding identities, corporate brochures, annual report, logos, newsletters and posters. Directed photography shoots for annual report and print campaigns.
Consulted on marketing strategies, project outlines and budget. Coordinated and supervised photographers, illustrators and vendors. Oversawed prepress production, retouching and printing to ensure product quality. Estimated project timeframe and managed resources.
Senior Graphic Designer
Mega Design Ltd., Hong Kong (08/1989–03/1992)
Senior Graphic Designer at one of the most famous design studios in Hong Kong. Created and designed a variety of annual reports, brochures, logos, and posters from concept to finish, worked directly with various printers and photographers; and managed printing budgets.
Great Wall Graphics, Hong Kong (05/1985–08/1989)
Designed layouts for annual reports, brochures and advertising; logo design; supervised photo shoots; supervised junior designers.
Hong Kong Chungying Institute of Visual Arts, Hong Kong (1987-1988)
Associate Degree of Illustration
First Institute of Art & Design, Hong Kong (1982-1985)
Bachelors Degree in Graphic Design