Manager Marketing

Jennafer Higgs

**** ** **** ******, **. Lauderdale, FL 33315 786-***-**** ***********@*****.***

OBJECTIVE: To utilize my experience, yet challenge myself and my peers in a company that will provide opportunities to develop my talents, growth, and use my creativity.

SUMMARY OF SKILLS

• Strong combination of brand, marketing and communication management skills and experience.

• Excellent client, customer and vendor relationship management skills.

• Demonstrated ability to grow revenues, elevate marketing and media efficiencies, all while reducing costs.

• Excellent leadership background in all aspects of event management, marketing, and the advertising process.

• Experienced in focused use of print, interactive & social media, direct mail, promotion and advertising.

• Proficient in both PC & Apple platforms, Microsoft Office and Adobe products.

• Extensive software experience with Nielsen, IMS, Arbitron, MapPoint, Media Tools, Google Analytics, comScore.

EXPERIENCE AND ACCOMPLISHMENTS

2006-2012, Senior Traffic Manager/Team Leader/Asst Media Planner, “CP+B”, Miami, FL

• Worked in two different departments for award-winning international advertising agency.

• Helped to develop national media marketing campaigns of $100M based on client goals and objectives.

• Built, trained, supervised and mentored the VW project management team of 12 with a client budget of $400 million. Trained new team members, motivated existing members and resolved conflicts.

• Led the team in how to correctly perform and interact with core internal departments on multiple projects and how to effectively set deadlines, create timelines and carry them out.

• Utilized tools of marketing implementations from interactive & experimental campaigns with varied forms of social media to various traditional media forms in areas such as TV, radio, print and out-of-home.

• Daily management of sales reporting of a 5,000 store franchise, both nationally and for individual local DMAs.

• Created and presented thoroughly researched media marketing plans with business justification directly to Market Leaders while managing Franchises budget and sales goals.

• Monitored performance throughout several departments including creative, content, production, UX, studio, proofreading, art buying, and cognitive research.

• Efficiently used proper planning techniques and communication to balance timelines while maintaining deadlines.

• Conducted competitive research and reporting as a reference to create effective national and local media plans.

2000-2005, Marketing Manager, “Gartner”, Stamford, CT

• Built and carried out complete marketing plans for leading international market research company.

• Achieved audience attendance increase of 40% and revenue growth of $1,000,000 in one year through marketing, event expansion, structured pricing scales, and further improved profitability through negotiated cost reductions.

• Responsible for the development of the marketing for multiple Gartner Events and company brand management, including creation, distribution, and vendor negotiation.

• Conceptualized/orchestrated integrated, multi-channel print, catalog, web and direct marketing campaigns to propel attendance and increase sales.

• Developed and implemented all event-related production schedules and budgets. Successfully marketed events through press releases, direct mail and online campaigns, promotion, and advertising.

• Successfully directed all interactive marketing, including CRM and measurement of marketing effectiveness. Managed the market research team.

• Effectively handled client communication to ascertain business needs, including creation/delivery of all marketing goals.

1998-2000, Product Manager, “ComputerTown”, AZ and NH

• Responsible for the management of multiple product categories for an INC magazine listed corporation.

• Successfully selected marketing promotions for both catalog and online stores.

• Set product pricing, distribution and return policies.

• Managed creation of catalog advertising, including cost reductions through vendor contributions.

• Integrated sales staff training with marketing.

• Directed inventory management and vendor allocation.

EDUCATION

• 1998 Boston University, Bachelor of Arts, Biology Major

• 2002 Gartner Management Training

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