Public Relations, Marketing and Journalism Professional

Taylor Spain

**** **. ***** ***., ************, FL 32205

Relocated to Kansas City, Mo. in June

Phone: 904-***-****

Email: ************@*****.***

PROFILE

Public relations professional and journalist with eight years of experience in agency leadership, public relations, media communications, social media, crisis communication, creative copywriting and news writing. Multi-disciplined marketing strategist with sharp business acumen and a proven track record for providing newsworthy content and delivering a solid ROI for clients. Company leader with strong business development, writing and communication skills.

WORK EXPERIENCE

Clockwork Marketing Services, Jacksonville, Fla.

March 2007 – June 2012

www.clockworkmarketing.com

Public Relations and Research Manager (promoted from Account Executive/Writer)

Manage and service many aspects of the agency including client account management, professional news and creative writing, focus group and client research, new business development, website and social media development, workflow and scheduling.

Develop and implement public relations strategies for the agency’s largest accounts, including national clients in homebuilding, commercial real estate, hospitality/tourism, major golf tournaments, sports management, commercial construction, architecture and nonprofit. Ensure marketing strategy, creative design, core messaging, press releases and media communications are on target, client objectives are achieved, deadlines are met and budgets are managed with a strong return on investment delivered.

Sampling of Clients

• PGA TOUR/THE PLAYERS Championship – www.PGATOUR.com/theplayers

• The Haskell Company – www.Haskell.com

• Breaking Ground Contracting – www.BreakingGroundContracting.com

• Hampton Golf – www.HamptonGolfClubs.com

• NAIOP of Northeast Florida – www.NAIOPNeFl.com

• Leadership Jacksonville – www.LeadershipJax.org

• Monique Burr Foundation for Children – www.MoniqueBurrFoundation.org

• Cystic Fibrosis Foundation – www.cff.org

Managed and worked on more than 50 percent of agency accounts, utilizing leadership and account management skills.

Created and implemented public relations/marketing campaigns including messaging and positioning strategy, press releases, social media, creative and collateral campaigns, media pitches, press conferences, feature articles, advertising, media buying and interview coordination.

Secured top-tier business and consumer media coverage through press releases, social media outreach and pitches by obtaining interviews for a wide range of executives and subject matter experts as well as providing public relations counseling and media training.

Crafted press releases, media advisories, speeches, speaking points, creative and collateral materials, ad and website copy, columns and industry-related features for clients.

Created and facilitated media site visits including media outreach, itinerary planning and coordination of event.

Functioned as a writer and copy editor for press releases, feature articles, ad copy, website and creative materials.

Managed and developed research initiatives to direct clients’ public relations and marketing campaigns including focus group research, surveys and executive summaries.

Developed new business through networking, prospecting, presentations and creation of proposals. Closed new business accounts and secured monthly retainer contracts for agency.

The Florida Times-Union, Jacksonville, Fla.

Sept. 2004 – March 2007

www.jacksonville.com

Reporter and Special Sections Coordinator

Reported on local government, education, public sector services, community/lifestyle events as well as real estate, homebuilding and commercial real estate during the height of the real estate market.

Cultivated relationships with sources and contacts to stay updated and on the inside track of breaking news and ongoing issues that affected the community and its citizens.

Coordinated all elements of special advertising sections, including copy, photography, layout and design.

Formed relationships and brainstormed ideas with advertising clients of special sections to run in the Times-Union – average value of each special section totaled $30,000 in revenue.

Developed, created and edited various Times-Union products such as www.jacksonville.com, Bausch & Lomb Championships, THE PLAYERS Championship, Homes, Real Estate, Jobs, Autos and special sections

KEY STRENGTHS

Excellent leadership and communication skills (written, presentation, copywriting)

Strong ability to organize, prioritize and execute

Exceptional networking and business development capabilities

Deadline and objective oriented

Understand emerging technologies, trends and new media

Skilled at identifying and solving problems

Proficient in Microsoft Office, Excel, PowerPoint and Publisher as well as public relations software and tools such as Vocus, Cision, ProfNet and HARO

INDUSTRY AWARDS AND LEADERSHIP

2011 North Florida PRSA PRism Award – Community Relations for THE PLAYERS Championship 2011

PR Committee, NAIOP of Northeast Florida

Media Communications Chair, Urban Land Institute North Florida

PR and Planning Committee, Cystic Fibrosis Foundation Moonlight Martinis Annual Event

PR and Planning Committee, Monique Burr Foundation for Children Roy’s Fundraiser

EDUCATION

University of Missouri School of Journalism, Columbia, Mo. May 2004

Bachelor of Journalism with an emphasis in News/Editorial

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