Senior Marketing Manager & Sales Planner

SENIOR MARKETING MANAGER AND SALES PLANNER

A dynamic; versatile and results-focused senior marketing and national sales planning specialist, with 20 years of experience developing market-share awareness, growing sales, maximizing client satisfaction and profitability. Finely tuned investigate analyst and strategic thinker, a superb business development manager that values creative thinking and over-achievement, and inspires trust and confidence in key account contacts and direct reports. Articulate public speaker and communicator, persuasive negotiator and a diligent closer who overcomes issues with solutions.

Areas of significant expertise: multi-tasking projects and priorities, proven ability to manage the message from top to bottom, generating significant buzz and exposure to achieve and exceed revenue and profit goals. Certified and proficient MS Office, MS Project Management programs, an exceptional entrepreneurial aptitude to identify and capitalize on profit-building opportunities.

Professional Experience

2005-Present

Rosemary Marketing Group, LLC - Closeouts

Coral Springs, FL

Vice President Marketing and Sales Planning

~Book of Business renovated through internet search and phone solicitation.

~Leveraged B2B resources, stockpiled 2nds and salvage in the days of plenty.

~Purchasing: Trucking Ins. Claims, R.R. Salvage & Distributors with short-dated, dented and overstock.

~Selling: Drug and Discount stores, Big Lots, and Caribbean Islands, etc.

~Revenues: Over $500,000 1st, 2nd and 3rd years

2001-2005

SeaSpecialties, Inc - Mfg/Dist - Seafood

Miami, FL

Director Corporate Sales

~Integrated company account files to form a retail division, achieved over 120% of goal-2001.

~Subsequent year was a record year; mo. $1.5MM, qtr. $2.75MM, yr. $8.1MM-2002.

~Advanced revenues 5-7% annually; $53-$75MM, added big box, retail, clubs and military.

~Directed and trained 31 reps in 3 states, customer service, remote sales force and wholesalers.

~Develop new product lines, from R & D to finished package units for club and big box stores.

~Revitalized sales force motivation, changed incentive program and worked national trade shows.

1999-2001

East Coast Beverage - Mfg/Dist - Ready-To-Drink Coffee

Coral Springs, FL

Vice President Marketing and Sales

~Orchestrated start-up and successful growth of sales from zero to $20,000 per month, achieving 400% sales growth. ~100% growth in staff and entrenchment of products into foodservice and club customer culture.

~Coffee House USA became #2 within 2 yrs. nationally in R-T-D coffee, while competing w/ #1 Starbucks.

~Devised synergistic marketing partnership with high retail volume mass merchandisers effectively creating 20 profit centers of influence and substantially increasing referral business.

~Efforts included design and execution of relentless marketing strategies geared toward raising awareness of product line with promos, in-store and sports arena demos and FSI coupon drops.

~Developed professional buyer contacts pool to uncover qualified prospects for new accounts growing assets from zero to $57MM in just 18 months with big box, retail, club, military and c-store chains.

~Recruit and trained staff of 24, discussed best sales and merchandising issues, ideas and solutions to glitches daily.

~Tripled sales $11-$30MM 7 months; sales authorized in Wal-Mart, Costco, 200 DeCA Military commissaries.

Early Experience:

Season Products - Mfg/Dist - Specialty Foods-Irvington, NJ

General Sales Manager

The Southland Corp; Mfg/Dist - Miami, FL

Division Sales and Operations Manager

The Nestle Co; Mfg/Dist - White Plains, NY

National Account Manager – Midwest Zone

Education: Self-Development:

College: UIC Continuing Education of the American Marketing Assoc.

GPA: 3.25(overall), 3.50(majors) Business Development Net Worth Mergers and Acquisitions

Degree: Bachelor of Science 12 Steps to Correct Management Issues

Marketing and Business Finance Business Development Planning and Management

Professional Affiliations

American Marketing Association (AMA)

City of Hope

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