** ***** ** ********** ** CONSUMER ELECTRONICS AND DURABLES & TYRES

CURRENTLY BUSINESS OPERATIONAL HEAD ,VIDEOCON INDUSTRIES LTD - KOLKATA BRANCH

Debraj Mazumder

**/* ******** ****,********,Kolkata,India-700031(Permanent address)

136,Charu Chandra Place(East),Kolkata,India-700033(Present address)

E-mail – vm0ez0@r.postjobfree.com

vm0ez0@r.postjobfree.com

Mobile: 983-***-**** / 905*******

CORE COMPETENCIES:

Sales & Marketing and Business Development,Channel Management and Man Management.

PRODUCT HANDLED:

• Consumer Electronics :-

1. Color Television.

2. Panel TV’s [LCD TV & Plasma TV]

3. DVD Player

4. Audios [Home Theatre Systems & Music Systems & Multimedia Speakers].

• Home Appliances :-

1. Refrigerators :

i. Single Door Refrigerators. [Direct Cool]

ii. Double Door Refrigerators. [Frost Frees]

iii. Side By Side Refrigerators.

2. Washing Machines :

i. Fully Automatic Top Load Machines.

ii. Semi Automatic Washing Machines.

iii. Front Load Washing Machines.

3. Microwave Ovens :

i. Solo Microwave Ovens.

ii. Grill Microwave Ovens.

iii. Convection Microwave Ovens.

4. Airconditioners :

i. Split Airconditioners.

ii. Window Airconditioners

iii. Tower AC’s

iv. Cassete AC’s

5. Domestic Appliances :

i. Toasters.

ii. Juicer Mixer Grinders

iii. Irons

iv. Geysers

v. Air Coolers

• Tyres :-

1. Truck Tyres

2. Passenger Car Tyres.

3. OTR Tyres

4. Tractor Tyres

WORKING EXPERIENCES :-

VIDEOCON GROUP OF INDUSTRIES LTD

Business Operational Head August 2008 to Till Date

Reporting To : Regional Business Head

Responsible for Kolkata Branch

Key responsibilities include :

* Taking care of all Videocon group brands – Videocon,Electrolux,Kelvinator,Sansui,Akai,Kenstar.

* Responsible for entire operations which includes profitability,sales,commercial,logistics,Marketing &HR.

* Coordinating with product managers of eastern region and head office and factory.

* Inventory management – monitoring stock ageing,defective liquidation,service replacement stocks.

* Warehouse operation of one lakh sq.feet through c&f.

* After sales service operation and monitoring spare inventory,and customer calls.

* Preparing Rebate and Scheme Structure,Sales Plan, Collection Plan for Distributor/dealer.

* Responsible for supply chain management for indenting of materials.

* Fixing of credit limit of dealer/Distributor.

* Monitoring trade partner outstandings and strategy/planning for recovering bad debts.

* Preparing target for current month vis a vis percentage contribution of channel.

* Managing Publicity and organizing events at local level with branch Marketing Coordinator.

* Organise BTL and ATL activities for particular products from marketing budget.

* Capturing Market intelligence and closely monitoring market share and category movement analysis.

* Exploring new markets, expanding business.

* Monitoring of Dealer/Distributors account reconciliation with Branch commercial person.

* Managing Team Of 3 Sales Manager,12 Area Sales Managers,1 Branch Commercial Head,4 Accounts Manager,1 Marketing Manager,2 Marketing support executive,1 Logistics Head,2 Logistics support,1 HR and administration support.

* Handling Turn over of Rs. Two Hundred crore per annum.

SAMSUNG INDIA ELECTRONICS LTD

Branch manager January 2008 to August 2008

Reporting To : Regional Manager East

Responsible for Asansol Branch Office

Asst.Sales Manager - CE & HA Div. March 2006 to December 2007

Reporting To : Deputy General Manager,Kolkata

Responsible for Kolkata Branch Office

Territory Sales Manager – CE & HA Div. June 2004 to February 2006

Reporting To : Senior Branch Manager

Responsible for Bhubaneswar Branch office.

Key responsibilities include :

* Channel Management in macro level.

* Monitoring Sales and commercial discipline.

* Managing Team Of 5 Territory Sales Manager & 2 Sales Officer & 1 Marketing Support Executive.

* Handling Turn over of Rs. Hundred crore branch.

* Preparing Rebate and Scheme Structure,Sales Plan, Collection Plan for Distributor/dealer.

* Responsible for supply chain management for indenting of materials.

* Fixing of credit limit of dealer/Distributor.

* Preparing target for current month vis a vis percentage contribution of channel.

* Managing Publicity and organizing events at local level with branch Marketing Coordinator.

* Capturing Market intelligence and closely monitoring market share and category movement analysis.

* Exploring new markets, expanding business.

* Monitoring of Dealer/Distributors account reconciliation with Branch commercial person.

WHIRLPOOL OF INDIA LIMITED, Nov 2002 To Jun 2004

Territory Executive Sales- CE & HA Div. Nov’02 To Dec’03

Reporting To : Branch Manager

Responsible for Bhubaneswar Branch office.

Senior Executive Sales- CE & HA Div. Jan’04 To Jun’04

Reporting To : Branch Manager

Responsible for Bhubaneswar Branch office.

Key responsibilities include:

* Responsible for sales for Whirlpool Home Appliances for Western Orissa.

* Setting and achieving monthly and yearly sales and collection target of the territory.

* Responsible for distribution management and effective distribution channel.

* Planning and implementing schemes and discounts to gain share and account reconciliation

of direct dealers & distributors.

* Responsible for ground level execution of corporate strategy.

* Focus on wide spectrum of activities and for consumer scheme formulation,competition

analysis,ensuring desired market share and market mapping.

* Planning and organizing live demonstration,carnival and other promotional activities.

* Responsible for institutional sales in a specified territory.

BIRLA TYRES Jan 99-Aug'02

Sales Service Officer

Reporting To: District Manager-West Bengal

Resonsibilities:

* To look after part of Calcutta,north 24 parganas,south 24 parganas,howrah,hoogly districts.

* Was posted in siliguri for 3 months & in midnapur for 1 year.

* To supervise selling agents for sales and collection targets.

* To look after sales in government and commercial houses.

* Inspection of service failed tyres(both manufacturing & non-manufacturing defects).

* To build customer relation with the aid of technical product knowledge and service details.

* Retreader visit for casing value reports of both competition and Birla tyres.

CEAT TYRES Aug’02 –Nov’02

Territory Manager Sales

Reporting To : Divisional Manager –West Bengal

Responsibilities

* Based in Kharagpur Town on Midnapur District.

* Responsible for appointment and development of dealer distribution and network for complete range of CEAT brand of tyres.

* Preparation and reconciliation of dealer’s a/c through CFA operations to look after sales and collection target.

* To organize sales campaign and consumer contact programme with our technical department for product awareness.

* To appraise Regional Sales Manager West Bengal regarding competitors activities and product performance for proper consolidation of market report and potential of truck, non truck and radial tyres of all sizes in my area.

* To supervise ineventry position.

Achievements

* Brought the entire operation into cash n carry with major recovery of old outstanding from market in Videocon.

* Got the opportunity to handle six brands like Sansui,Electrolux,Kenstar,Kelvinator for Videocon Industries Ltd.

* Promoted to Branch Manager in year 2008 in Samsung,became no.-1 branch all India for jun to august.

* Promoted to Assistant Sales Manager from Senior Executive in 2007 in Samsung.

* Had Achieved 21% Value T/O Growth in 2005 over 2004 in overall for SAMSUNG.

* Had Achieved 18% Vale T/O Growth in 2004 over 2003 in overall for SAMSUNG.

* Had achieved 26% growth in 2003 vs 2004 in across category in WHIRLPOOL.

* Was promoted to Senior Executive from Territory Executive within one year span of time in Whirlpool.

* Increased market share of Ceat Tyres in truck segment in Midnapur district.

* Appointed new distributor for two wheeler tyres for Ceat.

* Established passenger radial tyre channels for Birla Tyres.

* Established new business for Birla Tyres through new network of dealers and selling agent

in midnapur district.

EDUCATION

MBA from NIBM 2009

B.Sc(physics,chemistry,maths) from Calcutta University 1997

H.S from Calcutta University 1995

Have done a one year Diploma course in software from ICEI 1997.

Have done a six month Certificate course in software from IGNOU 1998.

HOBBIES & INTERESTS

Martial arts have been a passion for me.Practising AIKIDO since year 1996 from Calcutta Judo Club and Sports Authority Of India.Watching movies and music also includes my favorite passtime.

PERSONAL DETAILS

Date of birth : 21st November 1976. Marital Status : Married.

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