Marketing

Karen Gallo Frisco, TX *****

**********@***.*** 972-***-****

Management and Development of:

• Marketing Communications

• Promotions

• Email Marketing

• Product Marketing

• Brand Management

• Corporate Communications

Experience:

Travelocity

Marketing Email Manager – CRM Marketing Sep 2007-present

Develop strategic initiatives that support life cycle marketing and target pre to post purchase consumers for direct marketing programs. Oversee strategic selection of customer lists, behavioral trends and loyalty programs. Management of reporting, testing, tracking, and analytics.

Assurance of positive customer experience, partnership support, increase of web site traffic, bookings, click-throughs and conversion.

• Manage 6-10 weekly email campaigns featuring specific lines of business such as

Hotel, Cruise, Package, Car, Air, and Activities.

• Develop email layout, templates, copy, branding, html links, and graphics

• Manage the Real Deals Newsletter- a subscriber based newsletter reaching over

20m people weekly & consisting of 10 different business lines

• Track and analyze of clicks, open rate, bookings, and conversion rate

• Develop weekly A/B Testing

• Manage list selection, and target audience for each campaign

• Reporting and analysis to business line owners

• Assurance of best practices and CAN-SPAM regulations

Marketing Consultant

Accor- Marketing Manager Mar 2007-May 2007

Managed the strategic marketing development for Accor North America’s luxury four

and five-star hotels, Sofitel and Novotel.

Developed marketing strategies that created customer awareness, supported acquisition objectives and met retention goals. Built customized marketing programs based on property revenue gain objectives. Worked with management at each luxury location developing marketing pieces that both attract and increase desired clientele. Developed loyalty and customer reward programs that supported retention initiatives.

Creation and allocation of marketing materials including web sites, banner ads, hotel videos, email, direct mail, collateral, magazine and newspaper ads, brochures, menus and on-site guest communications. Manage hotel promotions, loyalty programs, and events.

Independent - Publications Writer/Editor Apr 2006 - Feb 2007

Development of career assessment tools and marketing materials for national relocation company providing career management services.

FedEx Kinko’s - Marketing Manager Dec 2005-Mar 2006

Managed both strategy and execution of marketing programs for 1,200 Kinko’s stores nationally from concept through in-market launch. Strategic development of in-store signage, point of purchase materials and collateral. Management and creation for web site graphics, direct and email. Developed strategic marketing communications that met product manager’s revenue goals. Established and managed annual calendar and budget for marketing campaigns. Managed 3rd party vendors.

Jardine Lloyd Thompson, Insurance Programs Oct 2004-Dec 2005

Account Services

Managed marketing initiatives targeted to professional healthcare brokers and companies, such as EmCare; supporting and insuring their provisions for medical services to outsourced emergency department staffing.

Development of marketing materials both educational and informative in scope.

Established and managed company database for daily and yearly insurance certificate issuance for healthcare professionals. Corporate communications, sales and new business initiatives.

Marketing Consultant - Independent Nov 2001- Oct 2004

Financial Services- Managed marketing development and financial services to medical professionals and lawyers. Developed strategic marketing solutions for professional service firms in the architectural engineering, finance, real estate, computers, and environmental industries.

Real Estate Services- commercial and residential marketing for real estate office.

Architecture & Engineering Services- technical writing, proposals, RFP’s and presentations.

Southwestern Bell / Cingular Wireless, Headquarters-Dallas, TX Jun 2000 – Oct 2001

Promotions Manager and Public Relations Consultant

Managed the development of national collateral and point of purchase materials.

Selected to work on the Cingular National Promotional Launch Team, developing the design and implementation of layout for Cingular stores.

Identified and purchased materials for store layout, plan-o-grams, fixtures and furniture.

Managed corporate communications through newsletters, e-mails and correspondence, enhancing employee incentive programs and promoting corporate charity events.

Contractor – Advertising agency, publishing company, retail chain Dec 1997 - Jun 2000

Project managed creative teams for development of promotional merchandise for local advertising agency.

Education:

Bachelor of Science in Marketing, University of Connecticut, Storrs, CT, May 1993

Bachelor of Arts in Psychology, 1 course remaining for double major

Independently Financed 100% of Education

Founder of Y.E.S., Young Entrepreneurial Society, University of CT

Advertisement Productions for the Daily Campus

Research and implementation of marketing strategies for University of CT Television

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