Manager Sales
Resume:
MARIELLE M. HOFFMAN, MBA, CME
Munroe Falls, OH 44262
330-***-**** (cell)
***************@*****.***
http://www.linkedin.com/in/mariellehoffman
SUMMARY
Global Product Management professional with extensive experience in product/brand management. Highly skilled developing and launching new products and supporting product sales with effective marketing and promotion campaigns. Effective cross-functional team leadership. Global product development experience. Certified Marketing Executive (CME®) awarded by Sales and Marketing Executives International. Fluent in French and working knowledge of Spanish and Italian. Effective public speaker, at ease in making presentations to clients, including big box retailers. Expertise includes:
• Product/Brand Management • Sales Forecasting / Pricing
• Marketing Strategy • Cross-Functional Team Leadership
• Competitive and Trend Analysis • Market Research
• New Product Development Leadership • P&L Responsibility
• Advertising and Promotional Campaigns • Global Marketing
PROFESSIONAL EXPERIENCE
Akzo Nobel Paints LLC, Strongsville, OH 2011 to 2012
Global paint and coatings manufacturer
Brand Manager
Developed marketing and promotional strategy to support the Glidden Professional Brand
•Established effective marketing plan that included media and PR campaigns to increase awareness of the Glidden Professional brand.
•Increased sales 10% via a multi-media promotional campaign that included mobile and email messaging.
•Crafted advertising and press release content to support Eco-friendly brand initiatives resulting in increased awareness and revenue.
Marielle Hoffman Consulting 2010 to 2011
Independent Consulting
•Analyzed a company’s marketing department, making recommendations for changes in roles and duties that were implemented to make the team more effective and to determine parameters for hiring a new Advertising Manager.
•Conducted marketing research on the developmental stages for infants and toddlers used to develop new children’s toys at Little Tikes.
LITTLE TIKES, Hudson, OH 2009 to 2010
Leading manufacturer of toys with distribution to mass merchandisers
Brand Manager
Directed new product development and led cross-functional six-member team including representatives from Design, Engineering, Quality and Finance for Outdoor Toys category.
•Identified new product opportunities by analyzing competition, determining retail customer’s needs and focusing on driving internal sales trends.
•Successfully led team in developing 8 new Outdoor toy products ($70M business) to meet target retail consumer and customer needs.
•Presented new product justification and concepts to Executive team as part of new product development process, similar to StageGate.
PASCO, Hudson, OH 2008
Leading provider of CRM services for automobile dealerships
Product Manager
Identified and developed new product opportunities and strategic marketing plans.
•Achieved 70% sales by developing and launching targeted marketing plans for new service product introduction.
•Designed and fielded market research to identify key features for new, Web-based service product that offered differentiated value to customer.
•Developed connections with automobile associations to provide lead-generation for sales team.
SMITHERS-OASIS, NORTH AMERICA, Kent, OH 2002 to 2007
Leading manufacturer of floral hard-good products with operating units in more than 20 countries
Product Manager
Directed new product development and led cross-functional teams, bringing products to market on time and within budget.
•Introduced 52 new products, representing 10% of revenue ($30M business).
•Oversaw profit and loss for over 1,000 skus.
•Managed product development process from concept to commercialization, using in-house product development process similar to StageGate.
•Led cross-functional team to bring products to market on time and on budget that included working with R&D, Engineering, Purchasing, Manufacturing, Graphics/Packaging, Advertising and Legal.
•Reduced time-to-market 30% by creating streamlined process, bringing new products to market on time.
•Designed and implemented market research to identify key features and functionalities for new products.
THE PENNZOIL-QUAKER STATE COMPANY, Cleveland, OH 1999 to 2001
Recognized Leader in the U.S. lubricants and car care business
Brand Manager
Managed the new product development process to take products from concept through to launch.
•Launched 22 new consumer products into mass retail outlets, contributing $18.6M in incremental revenue, utilizing StageGate process.
•NORTECH Innovation Award for Black Magic® Total Care one-step wash and wax product.
•Doubled market share to 8% ($6M) in Protectant category with introduction of two new products.
•Exceeded sales forecast by 14% for new line of tire dressing products ($70M business).
•Conducted new product presentations at Walmart, Target, AutoZone and Advance Auto Parts; secured 100% commitment to product line.
SEALY, INC., Cleveland, OH 1996 to 1998
World-wide leader in bedding products
Business Development Manager, Western Europe (1997 to 1998)
Product Manager, International (1996 to 1997)
•Crafted and implemented marketing plan for a $234M market to introduce Sealy® brand into Spain.
•Analyzed market research data, forecasted sales revenue, established pricing and identified distribution strategy.
•Developed products for Spanish market, working with R&D and Manufacturing Divisions.
•Created marketing, sales and distribution structure with a Spanish partner; establishing corporate subsidiary in Spain.
•Drove development of television advertising campaign and collateral advertising materials for Spanish market.
•Achieved distribution goal of 80% penetration, meeting operating goal after 1st year by leading marketing, promotion and sales efforts in mature and competitive market environment.
CENTERIOR ENERGY, Cleveland, OH 1995 to 1996
Investor-owned utility company, now a part of First Energy
Market Research Analyst
Internal market research consultant for the company’s market segments.
•Identified optimal target market segment and package of outdoor lighting products and services for Residential Segment.
•Analyzed and recommended buying criteria for loyalty program for Commercial Segment.
MICHELIN TIRE CORPORATION, Greenville, SC 1989 to 1995
Worldwide manufacturer of tires and travel guides
Brand Manager, Akron, OH (1992 to 1995)
Increased sales 169% over previous product by identifying and targeting new market segment. Re-defined product’s market position and created advertising materials to support new positioning.
Manager, Market Research, Greenville, SC/Clermont Ferrand, France (1989 to 1991)
Conducted new product research to identify product features and benefits that met buyer criteria.
EDUCATION & PROFESSIONAL DEVELOPMENT
MBA, Marketing and Finance, The College of William & Mary, Williamsburg, VA
MA, International Relations, The Johns Hopkins University, Paul H. Nitze School of Advanced International Studies (SAIS) in Washington, D.C. and The Bologna Center in Bologna, Italy
BA, Political Science and French, Wellesley College, Wellesley, MA
Wellesley College Scholar
Junior Year Abroad Program: Université Paul Valéry, Montpellier, France
CERTIFICATION
Certified Marketing Executive® awarded by Sales and Marketing Executives International
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