SUMMARY OF QUALIFICATIONS:
Key experience in lead generation and affiliate marketing. Exceptional knowledge of major interactive channels and players
Excel in meeting objectives through use of independent action, prioritization, persistence, and leadership skills
Proficient in the use of the internet, Microsoft Windows XP (2007), Microsoft Office XP Professional, Excel, Word, Adobe, Paid Search, landing page optimization, PPC, CPC, CPS, CPA along with many different personalized CRM computer experience and affiliate reporting software
Detail orientated, able to multi-task effectively
Skilled organizer and problem solver with the ability to consider all options before making a decision
Good humored and enthusiastic under pressure
Possess strong analytical and problem solving skills, with the ability to make well thought out decisions
Outstanding communication skills, both verbal and written, and good sales and negotiation skills to prospects at all decision-making levels
Professional flexibility- ability to tackle new assignments and roles
Little to no management necessary, proactive, problem solver
Self -motivated team player who consistently strives to exceed goals and push revenue expectations
CERTIFICATES AND LICENSE:
Marketing Experiments Certification in Paid search
Marketing Experiments Certification in Landing Page Optimization
MSEC Train the Trainer Certified
PROFESSIONAL EXPERIENCE:
Affiliate Manager (Telecommute from Colorado) 7/2008-Present
Health Plan One
1000 Bridgeport Ave
Shelton, CT
Choose, develop and deploy two forms of affiliate platforms: Commission Junction on the external and Direct Track for Internal affiliate programs, making sure the interface and working with IT to get it functioning properly
Create and monitor statistical reports for profitability.
Find, research, recruit and maintain affiliate and partner relationships
Locate and research new ways to monetize off of items that dead end when there is other opportunities
Monitor all lead sources and traffic flow for the call center
Ensure payments of affiliates
Attend trade shows to further recruit affiliates and find new resources
Test, troubleshoot any issues that arise with the affiliates or affiliate tracking
Affiliate Manager 4/2005-6/2008
Insureme
9800 South Meridian Blvd, 4th Floor
Englewood, CO 80112
Review new affiliate applications, maintain relationships with current affiliates, new affiliate recruitment
Maintain positive and healthy partnership relationships while keeping company priorities at front and center
Helped to produce, market and implement new strategies for the company to maintain its presence in the affiliate and agent realm
Monitor statistical reports and on a regular basis, recommend and implement strategies to improve key performance metrics, including click-through rates, conversion rates, ROI, and CPL
Identify and implement opportunities to enhance affiliate program, new growth opportunities and optimize ROI
Assist/coach affiliates in growing their contributions to the success of the program
Monitor fraud, consumer confusion and any type of marketing tactics that decreases company integrity
Consistently monitor and review statistical reports for managing the affiliate program
Ensure timely payments of affiliates
Familiar with implementing best practices for SEO, Paid Search, PPC, CPC, CPA, and other types of advertising campaigns
Attend trade shows to recruit new affiliates and become a familiar face in the Internet/Affiliate realm. Developed Strong industry relationships
Monitor reporting to make sure stats are correct, troubleshoot issues that arise within the programming or change implementation
Office Administrator/ Office Manager 5/2004 – 5/2005
KL & A, Inc.
805 14th Street
Golden, Colorado 80401
Performed administrative functions for all clients, employees and customers
Performed accounts payable functions for ongoing expenses
Maintain, update and fill license renewals, registrations and applications throughout the US for Engineers in office
Handled documentation of standards, along with opening, setting up billing terms and closing/archiving of all projects
Responsible for advertising/posting jobs as well as filtering all applications and resumes and phone interviews
New employee setup and orientation, HR administration, Healthcare
Coordinated activity calendars, maintained filing systems, fundraisers, and travel arrangements
Prioritized and managed executive staff with ongoing action items, inventory, deliverables, and training schedules
Prepared reports, presentations, flow charts, and spreadsheets for monthly board meetings for staff and clients
Prepared and maintained stock purchase plan and continuation for all stock holders
Insurance Underwriter 11/2001 – 1/2004
International Catastrophe Insurance Managers
3665 Discovery Drive
Boulder, Colorado
Underwriting Authority up to $30M in Total Insured Values, with $10M TIV without any management review
Supervised a staff of 6 Underwriting Assistants
Provide excellent relations and service to Producers and Retail Agents
Sought and maintained a first-rate book of business for a growing Insurance Business by utilizing superb Risk Management Techniques
Worked/produced high volume of business, while increasing knowledge in the insurance market
Created template for account underwriting summary
Inside Sales/Internal Training Specialist/ Customer Care 11/1999 – 3/2001
SafeRent, Inc.
1726 Cole Blvd
Lakewood, Colorado
Created profitability reports for management review
Coordinated and facilitated general internal and customer care training, while shaping the Company Internal Training Manual
Produced knowledge database for company intranet reference, and formed help test for internal information portal
Aided in improving team development and internal communications
Provided outstanding customer service, troubleshooting any escalated consumer problems with an internet based company
Account Manager for Collections 6/1997 – 11/1999
GMAC
Denver West Parkway
Golden, Colorado
Used excellent persuasive skills to lead customers to fulfill their obligations
Managed on average 500 accounts per month, while providing superb professional customer service
Utilized authority to propose settlements, and refer accounts to attorneys or collection agencies, after thorough review of credit bureaus and file information
Consistent at meeting or exceeding goals, collecting most monetary funds in initial 5 year history of Golden Operations
General Manager 3/1994 – 6/1997
Vitamin Cottage
Littleton, Colorado
General Manager of the Cherry Creek store
Organized reference book for Franchises
Head Cosmetic Purchaser for all stores
Inventory Manager for all stores
TECHNICAL SKILLS:
Software Products:
Microsoft: MS Office XP (Outlook, Word, Excel, PowerPoint, Outlook), Access
CRM: ACT, REMEDY, Salesforce/Intuit, other CRM personalized software/databases
Web:Search Engines, Email drops, IE 7.0, Firefox, Google Adwords, MSN, Yahoo! as well as an understanding of form hosting, XML , Affiliate Platforms: Commission Junction, Direct Track, Intuit/Quickbase
Typing: 80 WPM
EDUCATION:
Psychology, B.A. with a minor in Women’s Studies • GPA: 3.4 1989 - 1993 • University of Connecticut • Storrs, Connecticut
EXTRACURRICULAR ACTIVITIES:
Hiking
Creative writing
Jewelry Making
Learning about the Internet and affiliate marketing
Photography
bargains/swapping
COMMUNITY INVOLVMENT:
Volunteer for Habitat for Humanity
Volunteer for Animal Adoption and Rescue in Denver.
Volunteer for community as well as open space cleanup
Assisted the mentally and physically handicapped at Ridge Homes in Arvada, CO