Chantal THAI
Digital Marketing / Marketing & Brand Management / Purchasing
Consumer Packaged Goods / General Management
Multilingual General Manager with the ability to oversee the day-to-day operations and assets management of a company, shape and strengthen a brand or product's identity. Strong negotiator with a successful track record of building strategic partnerships and deals. Self starter with ability to work in a highly demanding and often ambiguous environment with strong attention to detail and exceptional organizational skills.
o Marketing & Brand Management SEO/SEM/ Web analytics
o Digital Marketing- Ecommerce Purchasing and Sales Negotiations
o Brand Equity and Positioning New Product Development
WORK EXPERIENCE > 6 years
GOTHAM RETAIL VENTURES, INC., E-commerce Retailer New York, NY
Digital General Manager www.gotham-beauty.com Jan ‘11 - Present
Natural Skincare & Cosmetics
o Direct report to CEO- Responsible for the overall site strategy, growth & profitability, through SEM/SEO, product management, on-site merchandising & marketing, vendor & inventory.
o Finance: Write budgets, financial plans, P&L, break even analysis, negotiate with supply partners.
o Brand Marketing & Communication: Develop and execute marketing plans, product mix, public relations, customer acquisition/retention (couponing, direct marketing, advertising, social media).
o SEM/SEO: Optimize traffic and sales through natural search channel, paid search & display campaigns, (22,000+ unique visits/month). Report and analyze web analytics, ecommerce transactions for best ROI, budget allocation.
o Website administration: Ecommerce platform operations and training, developers and designers coordination.
o Logistics and Fulfillment: Manage transition to outsourced warehousing & fulfillment, including development of cost-benefit analyses.
o Customer Services: Implement systems & processes to maximize customer satisfaction, leverage brand reputation and increase repeat orders.
o HR management: Recruitment, development & retention of talent. Supervise team of 3.
OFFICE DEPOT® BUSINESS SOLUTIONS Paris, France
Brand Manager Purchaser BtoB Oct ‘07 – Oct ‘09
Professional Hygiene & Facilities: 1000 SKUs, Sales $110M.
Realspace® Furniture, Lighting & Accessories: 1500 SKUs, Sales $40M.
o Gross Margin +15%, Sales +30%, Customers activation +40%. Supervised 2 assistants.
o Worked cross-functionally with top management, sales, customer service, operations, editorial.
o Responsible for growth & profitability, developed reports & financial forecasts.
o Negotiated contracts with 50 vendors (cost prices, terms, rebates, promotional allowances).
o Supported key accounts, 500 sales reps, big deals & tenders.
o Developed and executed marketing programs, private brands & eco-friendly product assortment.
o Produced annual, seasonal catalogues and promotional brochures.
o Coordinated supply chain operations, provided inventory forecasts.
OFFICE DEPOT® BUSINESS SOLUTIONS Paris, France
Sales Account Executive BtoB Jul ‘06 – Oct ‘07
o Increased annual sales by +58% (Total $72K) and opened +27 new accounts.
o Developed 80 small and medium business accounts.
3M™, Home Care Paris, France
Brand Manager, Scotch-Brite® BtoC Jan ’05 - Dec ‘05
o Managed a $1M budget. Completed new product innovations from concept to customer.
o Created and expanded marketing strategy, advertising and promotional plans.
o Analyzed syndicated research data (Nielsen, TNS Global, GFK).
ACCO® BRANDS, Computer & Accessories Paris, France
Product Manager Associate, Kensington® BtoB Apr ‘04 - Sept ‘04
o Assisted with marketing mix development and new products launch for France & Spain.
o Developed a new catalogue design, press advertising, promotional plan.
EDUCATION
IAE GUSTAVE EIFFEL Paris, France
Masters Degree in Marketing - Major: Product and Brand Management Dec 2005
UAB, UNIVERSIDAD AUTONOMA DE BARCELONA Barcelona, Spain
Bachelors Degree in International Finance & Business Affairs Sept 2004
CONTINUING EDUCATION COURSES & ACTIVITIES
Certifications: Certificate in Finance and Investment - Baruch College, New York, NY; July 2011.
Corporate Trainings & Workshops: Creating Effective Teams & Partnerships / Conflict, Negotiation & Decision Making / Customer Relationship Management with Environworks LLC, New York, NY; Jan-July 2011.
Negotiate and Close a deal / Canvassing Techniques with Office Depot – Paris, France; July 2007.
Member of the French American Chamber of Commerce, New York, NY, since 2011.
PERSONAL/ TECHNICAL SKILLS
Technical skills: Proficient in Excel, Power Point, Word.
Sales reports: Business Object, Webi, Powerplay
Ecommerce: Shopify, Google Analytics, Google Ad Words, Mailchimp, Desk.
Language skills: Fluent in English, Spanish and French; Conversational in Vietnamese.
5 years of Salsa dancing. Design and abstract art (Kandinsky, Hundertwasser, Miro, Klee).
References available upon request