Sales Marketing

NANCY RICHARDS

**** ****** **** ***** ( San Diego, CA 92130

917-***-**** ( vgjfis@r.postjobfree.com

DIRECTOR, MARKETING

Exceptionally talented and highly strategic branding, event promotions and

marketing guru, expert at spearheading tactical vision, plans and direction

to achieve stellar results. Proven capacity to conceptualize and implement

dynamic partnership marketing initiatives, market research, perform

analysis, oversee multi-million dollar budgets, build consensus and

invigorate high performance teams to reach and surpass projected goals.

Expert at fostering key media and sponsorship relationships to propel

goals. Technology: MS Word, Excel, Access, Outlook, PowerPoint, and

database tools.

PROFESSIONAL ORGANIZATIONS AND AFFILIATIONS

PROMO - Consumer Promotion leader's ? Brand, eMarketing Association

Strategic Vision ( Event Planning ( Marketing Campaigns ( Branding ( Client

Relations

Consumer Strategic Planning (Team Leadership / Motivation ( Partnerships (

Sponsorships

Promotions ( Licensing . Budgets ( Negotiations ( Presentations ( Product

Marketing

Product Management . Needs Assessment . New Product Introductions /

Launches

Branding ( Social Media / Viral Marketing ( Public Relations ( Strategic

Sourcing

THE RICHARDS GROUP MARKETING & PROMOTIONS INC., NYC, NY ( 1993 - Present

Specializing in development and execution of events and partnerships in

local and national promotions, public relations and media for Sports,

Entertainment and Fortune 500 companies.

Marketing Executive / Owner

Conceptualize, strategize, spearhead and execute simultaneous marketing

campaigns; generate dynamic partnerships and sponsorships, secure licensing

deals to brand projects and create significant media attention; thoroughly

assess event/promotional needs, collaborate with departments, advertising

and public relations agencies, implemented consumer strategic planning,

and manage up to 75 contractors, and expertly oversee budgets of $500K to

$10M.

sponsorships

Raised unprecedented $500K in sponsorship cash and barter media for

WorldTeam Tennis (2011): hired to enhance budget required to host 5 tennis

tournaments at Randall's Sportime facility; collaborated with Toyota, USTA

and Skinny Girl Products to secure funds.

Secured first-time partnership with Virgin Atlantic for Jekyll & Hyde

Broadway show desiring elite sponsorship entity to expand public awareness;

negotiated added $150K cash support and incorporation into airline

advertising campaign, achieved 37% increase in ticket sales over previous

year.

innovative event planning and execution

Pioneered highly successful half-time event for NY Jets to mark first

televised ABC Monday Night home game in nine years; recruited Broadway

entertainers, produced musical portion and directed camera work; success of

theater oriented show led to replication at subsequent games.

Created webcast media event to boost lagging sales of Broadway show Spring

Awakening; recruited Rosie O'Donnell to moderate live webcast town hall

discussion on teen issues with cast members from TV's Degrassi High and

Spring Awakening; promoted webcast event on cable television and websites

yielding fanbase of 2+ million; received national and local press coverage;

innovative promotions increased sales and viewership by 40%.

innovative event planning and execution, continued...

Conceptualized and executed high-profile celebrity driven opening night

event for Broadway show; recruited Meryl Streep to host, secured United

Nations headquarters as venue; managed budget and contractors, planned

menu, seating, transportation, security and press relations; event garnered

national media coverage, substantially raised public awareness and

increased ticket sales 30%.

strategic partnerships

Engineered $280K Valentine's Day co-branding promotion for Macy's with

Sofitel Hotels, Air France and Delta Airlines; created contest format with

grand prize trip to Paris, coordinated hotel and airline donations,

negotiated national promotion including store signage, window displays,

advertising buy and catalog presence; directly increased Macy's foot

traffic by 15%.

Innovated unique media advertising campaign for prestigious Sandals Resort,

partnered with NY Metropolitan Transit Authority; bartered $356K worth of

free media space in stations and on PATH trains; resort brand awareness

soared, sales increased 20% over previous year.

Developed essay promotion with Burger King, Dr. Pepper and WABC-TV to

promote Black History Month; created partnership to increase awareness in

NYC, solicited prizes including coveted scholarship awards; promoted on

television and in high traffic restaurants; garnered 2,000+ essay

submissions, each partner was acknowledged for public service contribution.

creative solutions

Developed industry standard promotional practices to target audience for

Broadway shows; assessed Broadway industry client needs, coordinated

sponsored dinner and performance inviting all New York City hotel concierge

staff, front desk managers and staff from tourist publications; followed up

with collateral material for hotel desks to hand out to guests; program

implementation is now industry standard.

Maximized power of 21st century social media for La Jolla Playhouse;

initial analysis revealed that social media was not integrated to brand,

sell tickets or communicate mission, created integrated content for all

social media platforms using footage and press release to generate

excitement; resulted in 40% increase in viewership.

CAREER NOTE: Young and Rubicam, Inc., Researcher; Howard Rubenstein

Associates, Personal Assistant to CEO. Details on request.

EDUCATION

Master of Arts, Theater

Royal Academy of Dramatic Art, London, England

Bachelor of Arts, English / Theater

Ohio Wesleyan University, Delaware, OH

PRESENTATIONS

Participated as presenter on 9 Broadway League panel discussions focused

Broadway and National Productions marketing trends.

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