David McCormack

E-mail: vfiqgu@r.postjobfree.com

Phone: 347-***-****

Address: ** ********** **, *** ***, Brooklyn, New York, 11201

LinkedIn: dvdmccrmck

• Highly experienced change management and employee communications consultant who has worked in the financial services sector in London and Amsterdam

• Commercially focused professional committed to working as a trusted advisor for clients and engaging stakeholders in strategic business goals

• Reliable, enthusiastic and flexible, with the requisite skill set to perform well in highly pressurized circumstances

• Finely attuned to the importance of strong, consistent messaging following a previous career as a journalist. Ability to meet deadlines while maintaining accuracy also well honed

• A team player who enjoys strategic decision making and working alongside colleagues from other disciplines in order to achieve the right result for the business

Feb-Oct 2011, Coutts, RBS Wealth Management (London-based)

Communications Manager

Wholly owned by RBS Group, Coutts focuses on wealth management services for affluent clients and is widely recognized as the Queen’s bank. As part of RBS Wealth Management, Coutts is undergoing a major change project involving transferring its entire business onto the Avaloq banking technology platform, while embedding a new operating model and working culture.

As communications manager my responsibilities included:

• Internal campaigns – planning and delivery of training communications, roll-out of a new operating model and development of a program to prepare staff for client queries prior to Avaloq implementation

• Channel management – intranet, newsletters, audios, town halls

• Content – responsibility for drafting/editing senior management announcements, intranet messages, audio scripts, PowerPoint presentations

• Co-ordinatoring and planning all communications work stream activity with the Programme Management Office

• Monitoring and measuring communications effectiveness

• Involvement and support for engagement strategy and delivery

• Regular liaison with internal communications and marketing department

• Recruitment of additional communications support/managing external support

May 2008-Nov 2010, ING Commercial Banking (Amsterdam-based)

Senior Internal Communications Manager

ING Group is one of Europe’s top 20 financial institutions. The Commercial Banking (CB) business serves the banking needs of large corporations and multinationals, financial institutions and governments around the world.

The Amsterdam-based internal communications team is tasked with communicating to 15,000 employees in 40 countries. My responsibilities included:

• Acting as a trusted advisor and providing communications guidance to the senior management team

• Developing CB’s ‘Fitter, Focused, Further’ strategy via regular updates, a communications cascade, the development of content and presentations

• Change management communications related to redundancies and organisational restructuring

• Communicating quarterly financial results to the business via channels including senior management conference call, town halls, video message, Q&As etc

• Providing support and developing content for specific senior managers including the global head of the business and the head of the largest regional market (the Netherlands)

• Communications lead - with planning and budgeting responsibility - on business initiatives impacting multiple stakeholder groups

• Coordinating employee communications for specific business lines including Corporate Clients, Structured Finance and Financial Institutions

• Working with the Human Resource department on strategy for communicating HR initiatives to a wider audience

• Managing day-to-day communication activities including coordinating intranet content creation

• Managing staff and ongoing relationships with external agencies and consultants

• Supporting External Communications by developing press releases, key messages and client letters

• Working within a large multinational company and matrix structure

• Building relationships with colleagues in different regions and different parts of the business including group communications function and account management structure

• Ensuring that internal messaging for CB was aligned with the rest of the business

• Between May and October 2010, I was given greater managerial responsibilities for the internal communications team following secondment of the departmental head

• During my time at ING CB, the internal communications team consistently received high engagement scores and won several awards including the 2009 Communicators in Business Award for Best Global Campaign

Jan 2006-April 2008, Freelance Journalist

The majority of this time was spent working at one of the world’s largest news websites – the Mail Online. I worked in a number of senior positions including news editor, homepage editor and night editor, my experience included:

• Working in a highly pressurized environment with constant deadlines

• Responsibility for ensuring the site reacted to breaking news while also reflecting the agenda of the parent newspaper - the Daily Mail

• Managing a team of up to 12 journalists at any given time

• Liaising with senior editors and attending news conferences

As a freelancer I also regularly worked for the Sky News website and for Haymarket Media Group on UK business titles including PR Week and Media Week. I also contributed features to national British newspapers including The Guardian and The Times.

I moved to the Netherlands in 2008 and continued to freelance, including working at Radio Netherlands Worldwide, until joining ING.

May 2001-Dec 2005, Teletext Ltd

Deputy Features Editor

Teletext provided editorial content and digital interactive services for British TV channels including ITV, Channel 4 and Five. I was hired to co-manage a team of 30 journalists and work on a variety of projects requiring liaising with senior management, the commercial department and external partners. My experience included:

• Project managing the launch of new editorial services and revitalizing struggling editorial products

• Building relationships with commercial partners, including Channel 4, to develop programme support services

• Managerial responsibilities including hiring staff, setting personal objectives and performing appraisals

• Regularly placing exclusive stories with other national media to improve awareness of Teletext and its exclusive content

March 1999-April 2001, PR Week (Haymarket Media Group)

News Editor

PR Week is the leading business publication for the communications industry in the UK. Less than a year after joining as a reporter I was promoted to news editor. My experience included:

• Supervising the daily activities of four reporters and numerous regular freelancers

• Creating a successful team that was short-listed for Haymarket’s editorial team of the year award

• Responsibility for interviewing and recruiting new staff

• Setting the news agenda and developing creative ideas for profile and analysis pieces

• Writing news stories, leader columns, features etc

• Representing the publication at conferences and exhibitions and cultivating key contacts within the public relations industry

• Winning praise from management and senior industry figures for improving the news values of the title and creating a stronger publication

July 1995-Feb 1999, Early Career

• Telecoms reporter on the weekly IT title Network News (VNU Business Publications) including special responsibilities for a monthly supplement covering convergence technologies

• Deputy Editor on the monthly mobile phone publication Mobile Europe (Nexus Media)

Academic qualifications from the Surrey Institute of Art & Design

• BA (Hons) Journalism

• HND Design for Communication (Journalism)

Other qualifications

• Numerous management courses, most recently Melcrum’s Internal Communications Black Belt Programme Part 2 (Becoming A Trusted Advisor) and Part 3 (Planning the Internal Communications strategy for your division or business)

Interests and activities

• I enjoy meeting people, travelling, attending concerts and music festivals and keeping fit

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