Marketing

Jennifer Parkinson

*** ** **** *******

Cape Coral, FL 33990

Phone: 239-***-****

E-mail: **********@***.***

Objective:

A position where my marketing expertise, innovative problem-solving ability, and critical thinking skills are effectively utilized to improve company operations and contribute to company growth.

Summary:

Over 4 years of direct marketing experience. 5 years of education and research in Applied Psychology. Demonstrated mastery of marketing theory and technique with exceptional record of achievements.

Sales Skills

• Ranked #1 as the top marketing representative in the local Direct Buy office from

April to August 2007.

• Earned distinction of being ranked #35 in a field of thousands of Marketing

Representatives throughout the US and Canada.

• Awarded a one week vacation in Mexico for being 1 of the top 50 Direct Buy

Marketing Representatives in the industry for 2006.

• Won bonuses for every monthly incentive program sponsored by corporate for sales

performance.

• Recognized as the only sales rep in the original training class to remain with

the company.

• Average Booking Percentage was nearly double the quota-- 35% versus 67% actual.

Research and Critical Thinking Skills

• Participated in University of Central Florida's 20th Annual Cross- Cultural Conference 2004.

• Conducted and presented original research on Hispanic Immigrants and their

progression along Maslow's Hierarchy of Needs as a function of time spent in

the United States.

• Developed questionnaires, selected research subjects, interviewed subjects,

compiled/analyzed data using SPSS and presented research findings to faculty

and students.

2003 Internship at Barry University

• Designed and conducted research to study the effects of the MBTI personality type

on levels of stress reported by college students.

Computing Skills:

• SPSS, ABS, Microsoft Word, Excel, Outlook, Word Perfect and

PowerPoint.

Employment:

Pharmaceutical Sales Representative, Dec 2007-April 2008

Inventiv Health Inc., Fort Myers, FL

• Strong interpersonal skills for building relationships with physicians, nurses, and medical office staff.

• Offer communication and presentation skills for selling physicians on product quality and patient benefits.

• Offer event planning skills for planning luncheons and speaker programs for top physicians in the territory.

Marketing Specialist, Jan 2005 - Sept 2007

Direct Buy of Southwest Florida

• Followed up with prospective clients to answer questions related to company

policies, give suggestions, and counter negative perceptions or objections.

• Analyzed individual needs to qualify prospects and asked relevant questions to

generate excitement and reinforce motivation to visit Direct Buy.

• Maintained appointment goals and selling standards as specified by management.

• Highlighted the quality and value of company products over the competition.

Explored issues and developed arguments in detail.

Customer Service Associate, January 2003 - August 2004

Eckerd's Pharmacy, Cape Coral, FL

• Cross-trained and employed in three positions: Point of Sale, Pharmacy Tech and

Photo Lab Tech.

Personal Care Assistant, May 2001 - December 2002

Lee County Association for Retarded Citizens (LARC), Fort Myers, FL

• Supervised clients with assimilation into the community. Met with client's caregivers to discuss plan of care and progress toward goals.

.

Academic Honors and Awards:

• Dean's List - University of Central Florida (4 semesters)

• Dean's List - Edison College (5 semesters)

• Optimist Club Academic Scholarship - 2004

• The College Board's 2001-2002 Talent Roster of Outstanding Transfer Students -2001

Education:

University of Central Florida, Orlando, FL

Bachelor of Arts in Psychology, December 2004

References:

Available upon request.

Contact this candidate