Spa Director
Resume:
SETH ELTING
**** ***** ***** • Boca Raton, Florida 33487
***********@***.*** • C. 561-***-****
SPA DIRECTOR
Operational Excellence • Premier Client Care • Revenue Growth
Exceptionally accomplished, successful Spa Management professional with more than 8 years experience as Director of Spa, Fitness, and Salon Operations for Trump Properties’ exclusive Mar-a-Lago Club. The Mar-a-Lago Club is an exclusive club established 1927 and purchased by Donald Trump in 1995. The Mar-a-Lago club features 30 guest suites including six beach cabanas as well as six private villas and homes which surround the property. Committed to highest level of guests care, providing unparalleled service to some of country’s most prominent, affluent figures. Skillful, effective manager, leading high-performance teams of up to 40 to deliver revenue growth and establish extraordinary reputation within spheres of industry and broader marketplace. The Mar-a Lago clientele expected nothing but the best.
CORE COMPETENCIES
• Innovative Leadership
• Spa Industry Expertise
• Product Selection • Premium / Luxury Services
• Operations Management
• Marketing & PR • Event Coordination
• Financial Management
• Mentoring and Coaching
PROFESSIONAL EXPERIENCE
THE MAR-A-LAGO CLUB (TRUMP PROPERTIES) – Palm Beach, Florida 1999-2008
Director of Spa / Fitness / Salon Operations
Led staff of 35-40 to create extraordinary client experience for high-profile clientele of exclusive club established and owned by Donald Trump.
Managed operations for Spa, Salon and Fitness services division, maintaining pristine facilities and providing exceptional customer service. Developed complete menu of services and offerings, creating fitness schedules / programs, and implementing newest spa techniques and industry trends. Maintain extensive knowledge and expertise in industry best practices and latest trends. Contribute to marketing and PR efforts, composing newsletters and occasional articles for distribution to club members. Hired, trained, and motivate team members, creating supportive, team-oriented atmosphere to maximize performance. Establish and administer budgets, seasonal forecasts, and other financial planning / tracking responsibilities.
Key Achievements:
Increased spa revenue by 33% within first year of tenure.
Introduced new salon services, achieving growth of hairstyling revenue by 38% in the year 2000.
Spearheaded 2001 remodel of salon which accommodate greater number of clients, resulting in business / sales growth.
Successfully coordinated all weddings taking place at Mar-a-Lago, including high-profile events such as Mr. Trump’s wedding; ensured preparations were flawless, and that all guests received highest level of care. Also received personal letters of praise from Mr. Trump regarding jobs well done.
Additional experience as Salon/Day Spa Operations Manager with Salon Chrysalis,
Royal Palm Plaza, Boca Raton, Florida (1994 to 1999)..Responsible for day to day operations. Led staff of ten hair stylists, two massage therapists, two estheticians, and six nail technicians. Preformed at a high level for Five years in a very upscale area of Boca Raton Florida. This experience led me by referral to the Mar-a-Lago Club.
EDUCATION AND TRAINING
Business and Psychology Major • Santa Fe Community College – Gainesville, Florida
Cosmetology Degree • Al Stephens Academy – Hollywood, Florida
Professional Development
Yearly Mar-a-Lago Management Training
ARTICLES AND INTERVIEWS
The Jewel of Palm Beach
Exclusive annual publication of Mar-a-Lago Club, with readership of 250K.
“Beyond the Ultimate” – Feature article describing world-class Trump spa. (1996)
“Touch” – Presentation of spa services and amenities. (2005)
“The Spa Casts a Spell” – Article presenting spa as sanctuary for modern lifestyle. (2004)
Interviews / PR Appearances
Appeared in television interviews, describing preparations for 2 high-profile weddings:
those of Donald Trump, and son Donald Trump Jr.
Entertainment Tonight (2004) • Extra (2005)
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