Architectural Sales

PAUL F. GOLDRICK

*** ***** ****** ****** *: 732-***-****

Brick, NJ 08724 *********@*******.*** C: 848-***-****

EXECUTIVE PROFILE:

Positive, results-oriented sales and management professional with a proven track record of new business development and maintaining profitable client relationships. Sales and consultation expertise in the areas of architecture, design, and construction projects.

KEY ACCOMPLISHMENTS:

• Managed 250 new and existing commercial accounts totaling $1.5 million in annual sales.

• Specification writer who converted 100 generic commercial carpet specifications to a carpet style that included key proprietary ingredient Antron® Carpet Fiber.

• Educational Segment participant that secured 8% annual growth in the Higher Education and K-12 markets for Antron Carpet Fiber.

• Increased direct commercial sales by 12 %, expanded market share by 3 % at Portobello America.

• Generated and managed 50 new commercial projects equaling $450,000 in commercial & residential sales at Portobello America.

• Consistently grew each year’s sales revenues by 20% at Parksite Plunkett-Webster over previous year’s sales goals.

• Converted 25 key construction specifiers from competitor’s materials to DuPont products resulting in 12% increase in revenue at Parksite Plunkett-Webster.

• Transitioned 15 largest volume developers, which account for 10% of area market, to specify and use DuPont materials at Parksite Plunkett-Webster.

PROFESSIONAL EXPERIENCE:

KOCH INDUSTRIES, INVISTA 2005-2008

Specification Consultant – Antron® Carpet Fiber, Kennesaw, GA, 2005 - 2008

• Collaborated with 200 Architectural and Design firms and wrote 200 specifications that included Antron® carpet fiber as a key ingredient in the commercial interior specification.

• Established and followed up on all end-user leads to secure commercial projects and close sales opportunities.

• Developed relationships with more than 300+ commercial A&D firms, Owners and Flooring contractors.

• Monitored commercial construction project specifications and status through Sales Force, CRM and Dodge to affect 1 million in commercial carpet fiber sales annually.

• Produced and organized within greater New York and New Jersey AIA/CES presentations to educate key A&D firms, Owners and Flooring contractors regarding product knowledge on Antron® carpet fiber, design trends, and manufacturing innovations.

• Developed, created, and implemented annual business plan and demographic market analysis to achieve annual Company revenue goals.

• Developed selling tactics and executed the strategic account plan, product initiatives, new product launches and maintained a high profile presence for Antron® carpet fiber.

PORTOBELLO AMERICA, INC. 2004-2005

Northeast Architectural Sales Manager – Commercial Tile, Rahway, NJ, 2005 - 2008

• Successfully managed an assigned sales territory and reports on related marketing activities by conducting competitive market analysis, competitive intelligence, and other sales-related research.

• Strategically targeted 300+ architects, designers, owners, and flooring contractors to generate and grow new business and to successfully maintain the current market share.

• Achieved sales revenue targets within cost margin parameters.

• Fostered over 300+ active relationships in the architectural and commercial trade communities.

• Tracked commercial construction projects through job registration, electronic lead retrieval, field analysis and industry relationships to convert specifications to orders.

• Communicated expertise on product differentiation (features, advantages, benefits) and industry standards compliance thru 25 training seminars for distribution base and floor covering contractors.

• Ensured that each project was completed on schedule, quality standards achieved, and projected profit levels met.

PARKSITE PLUNKETT-WEBSTER 1995-2003

Team Leader – Building Products, South Plainfield, NJ, 1995 - 2003

• Managed the efforts of nine Building Product Specialists in the Mid-Atlantic and New York Metropolitan regions to convert customers to DuPont Tyvek Weatherization System products/specifications vs. competitive materials.

• Educated key construction personnel to become certified specialists on DuPont products for eight years in sales and management role throughout the greater New Jersey/New York and Mid-Atlantic regions.

• Annually increased commercial sales growth of the region by 15%.

• Tracked major projects via the specification process and influenced decision makers by demonstrating the value proposition of the DuPont Tyvek Weatherization System.

• Organized, promoted, and hosted educational seminars for architects and specifiers, resulting in a 50% increase in product awareness and application technologies.

CREDENTIALS:

William Paterson College Wayne, NJ

Bachelor of Arts, Major: Interpersonal Communications, Minor studies: Technical Writing

Brick Computer Institute Brick, NJ

Computer Repair, Networking and Internet Specialist

Certifications: CompTIA A+, Network Plus, Cisco CCNA

PROFESSIONAL AFFLILIATIONS:

American Institute of Architects, Guest Lecturer

International Interior Design Association, Guest Lecturer

Construction Specification Institute, Guest Lecturer

International Facilities Management Association, Guest Lecturer

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