Art Director / Graphic Designer with 12 years experience

INTRODUCTION:

Bright, passionate, and energetic individual with an impressive record in formulating and executing persuasive graphic communications with ability to follow through to ensure on time project completion. Branding and marketing savvy with strong conceptual and design ability. Dynamic career combining outstanding creative talents with fresh and innovative ideas. Highly organized and conceptual team player with strong verbal and written communication skills. In-depth understanding of print production and prepress with high level attention to details.

EXPERTISE AND QUALIFICATIONS:

Brand Identity, Collateral & Promotional Design, Web Art Direction & Design, Color Communication, Logo Design, Flash animation

EXPERIENCE

Foresight Group

10/06 to 01/09

Art Director

Creative and marketing printing company specializing in building branded marketing efforts through variable data printing and the web.

• Conceptualized and implemented direct variable marketing materials for legal, educational and financial clients.

• Designed and maintained detailed development of brand standards for educational and non-profit clients.

• Projects included brand development, advertising, web landing pages, trade show materials, direct mail (1 to 1), logo design, signage and print collateral.

• Proofed match prints and organized/prepared files for production.

Clients: MSU Athletics, MSU Bioeconomy Institute, VFW National Home for Children, Lipari Foods, Cleary University , Michigan Rec and Park Association, Phonebank Systems, Inc., Spartan Motors, American Advisors, Architectural Solutions

Canadian American Corp.

04/05 to 05/06

Art Director

Advertising agency specializing in building franchises through retail advertising and media channels.

• Conceptualized and implemented broadcast and print advertising on a national and local level for SUBWAY as well as local educational clients.

• Maintained detailed development of brand standards and procedures for clients.

• Projects included advertising, broadcast advertising, collateral, in-store POP, brand identity, logo design, product design and product naming.

• Organized and attended photo shoots, proofed match prints and prepared files for production.

Clients: SUBWAY restaurants, Flint Area Chamber of Commerce, The Whiting, Eastman Outdoors

TW Design

01/02 to 010/06

Principal

Visualized and launched design company specializing in marketing and print media for advertising agencies, marketing firms and start up companies.

• Assumed responsibilities for creative consulting, strategic design and brand building.

• Projects included brand identity, advertising, collateral design, presentation and signage displays, direct promotional materials and logo design.

• Successful in hiring, motivating and retaining quality writers, photographers and illustrators resulting in increased client satisfaction.

• Proofed match prints, organized and attended press checks to oversee production, and verified color on signatures.

Clients: Doner, Budco, Borders, Impatto Marketing, Caponigro Marketing, Brio Advertising, Rock Financial, Talk America, Brogan & Partners

Mars Advertising

12-96 to 11-01

Graphic Designer

Advertising and Marketing agency specializing in building national brand sales through retail channels.

• Responsible for creating and implementing promotional and business-to-business campaigns to targeted demographics for technology and pharmaceutical based clients.

• Designed and maintained detailed development of graphic standards and procedures for client brands.

• Demonstrated creative problem solving in all phases of project development.

• Checked match prints, attended press checks to oversee production, and verified color on signatures.

• Displayed successful hiring/management of illustrators, writers, and photographers for technology client projects.

Clients: Harmon/Kardon, Infinity, JBL, Mark Levinson, SmithKline Beecham, Keebler, Weider International, Chrysler, Schiff International, LDMI Telecommunications

EDUCATION:

Center for Creative Studies—Detroit, MI.

Bachelor of Fine Arts Degree in Graphic Communications—1996

• Major: Art Direction

• Minor: Graphic Design

SOFTWARE:

Adobe CS3 • Flash CS3 • Adobe Acrobat • Quark • Keynote • Pages

AWARDS:

• Multiple Gold Addy awards

• Multiple Silver Addy awards

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